Gigi

Sep 12, 2023

Courtesy of Tommy Hilfiger “I’m super blessed. Tommy’s an icon and was a staple in my childhood, and it was an honor to be involved with him,” SZA said. She added she was “nervous” to appear in the campaign, but her mom and dad were there and she enjoyed it. Asked if she wears Hilfiger’s clothes while she’s on tour, SZA said, “I love the tube top but I’m afraid my boobs would fall out. I do wear the overalls.” In a campaign that celebrates the themes of belonging and togetherness, SZA posed with her friends and family in Beverly Hills wearing classic American denim. Others featured in Hilfiger’s fall campaign are Quincy Jones, Paloma Elsesser, Amber Valletta, and Devon and Steve Aoki — who were all photographed alongside their families and friends. At the party, Hilfiger and the 33-year-old SZA mixed and mingled with rising stars from the worlds of fashion, art, music, entertainment and sport. Guests were served a cuisine by DeVonn Francis and signature cocktails while dancing to sets by DJ JadabOo. Attendees dressed in Tommy Hilfiger included Grier Hammond Henchy, Babyface, Aoki and Ming Lee Simmons, Brooks Nader, Jordyn Woods, La La Anthony, Halima Aden, GloRilla, A Boogie Wit da Hoodie, Antonia Gentry, Madelyn Cline and Jasmine Tookes. Karrueche Tran, a model and actress who was modeling one of Hilfiger’s looks, said she was attending New York Fashion Week for the first time and would be presenting at the MTV VMAs on Tuesday. In addition to Hilfiger, she said several designers have been styling her, and she’s attended such shows as Dion Lee and LaPointe, and was headed that evening to Area. — LISA LOCKWOOD FAST VAYDER: The new, denim-focused men’s brand Vayder isn’t wasting any time with its international rollout. Vayder’s fall 2023 debut collection has just landed at Selfridges in London, and the brand will also be sold at Harrods, Holt Renfrew and Saks, in addition to the brand’s new e-commerce site. Vayder’s denim and rtw collections have a polished, vintage feel and draw inspiration from the ’80s and ’90s, according to its four founders: Jon Geller, Adam McCowan, Jeffrey Azoff and Shawn Holiday. Geller, a fashion industry professional, and McCowan a designer, had collaborated on men’s collections before, at brands including Paige Denim . They tapped two entertainment executive friends, Azoff and Holiday, who in the past have managed the likes of Harry Styles , Cardi B and the Eagles, to create the collection. A look from the new menswear collection Vayder, which is based in Los Angeles. Geller and McCowan said their inspirations are drawn from music, art, design and sports, with references that range from “an athlete’s style on and off the court, to the precision engineering of a sports car, to the endless creativity of an artist, or the attention to detail in fine tailoring.” Going forward, they said Vayder’s mission will be “to support and engage with communities that empower creativity and eclectic culture.” The brand’s art director is the photographer Michael Muller, who works across fashion and the film industry. The collection features Italian-made denim and hardware, as well as hand-cut leather. The denim ranges in price from $355 to $575, while the rtw runs from $355 to $2,000. Geller said he was keen for the brand to be stocked at Selfridges “because they believed in our brand and vision from the onset. That vision absolutely aligns with Selfridges’ mission to power imagination and the creative spirit.” Selfridges will reveal the debut collection in the windows of its Oxford Street flagship on Sept. 21. Geller added that Vayder is also the first brand to use the Selfridges-owned DeLorean as part of an in-store display. — SAMANTHA CONTI EXPANSION DEAL: Italian eyewear manufacturer Marcolin and German luxury fashion house MCM have signed an exclusive license agreement for the design, production and worldwide distribution of the brand’s eyewear until Dec. 31, 2028. The first sunglasses and optical collections produced by Marcolin will hit selected stores starting in January. The Marcolin headquarters in Longarone, Veneto. Courtesy Image This step fits in the brand’s new strategic direction of MCM Global AG’s president Sabine Brunner, as reported in June. The main focus is to reposition MCM as a digitally driven luxury brand through a new image and products that revitalize its heritage codes — tracing back to 1976 — as well as expand into a full-fledged offering of accessories, ready-to-wear and lifestyle. The goal is to further serve and engage both the brand’s existing customer base and what Brunner described as the “Digital Nomads,” the Gen Z and Millennial consumers MCM has been increasingly attracting. To this end, Tina Lutz and Katie Chung have been appointed to lead and develop the new global design and creative direction, enhancing the brand’s signature codes and making them resonate with today’s market demands. Recently MCM chose supermodel Cindy Crawford to front its latest campaign. The model first posed for an MCM campaign in 1996, lensed by Herb Ritts. Marcolin was founded in 1961 and is based in Longarone, Italy’s Veneto district. It distributes its products in more than 125 countries and its portfolio includes 20 licensed brands such as Tom Ford, Max Mara and Zegna. — ANDREA ONATE Tags