Predict your next investment

MOBILE & TELECOMMUNICATIONS | Mobile Software & Services / Photo
gstbrd.com

See what CB Insights has to offer

Stage

Acq - Talent | Acquired

About GhostBird Software

GhostBird Software is the developer of iOS photo apps KitCam and PhotoForge2.In June 2013, GhostBird Software was acquired by Yahoo. The valuation of GhostBird Software was undisclosed. Other terms of the deal were not released.

GhostBird Software Headquarter Location

Canada

Latest GhostBird Software News

With Its Flickr iOS Update, Yahoo Swaps Out Aviary For Newly Acquired GhostBird Tech; Says It’s Keeping It On The Web

Aug 29, 2013

Posted Lyft Launches Its Ride-Sharing Service In 3 New Markets: Indianapolis, St. Paul, And Atlanta Earlier today, a new iOS update landed for Flickr that sports new, enhanced filters and other photo editing options among its new features, and when I wrote about it I wondered aloud if it was the first signs of a speedy integration of GhostBird, a photo app developer that Yahoo acquired in June of this year. Turns out this was right. And it also turns out that, as a result, Yahoo is dropping Aviary as a technology provider on its mobile app, although for now it is keeping Aviary in its web app. “Aviary is a great partner and we’re excited to continue working closely with them on Flickr for web,” a spokesperson told me. “But with this iOS update, we’ve integrated technology and features from our recent acquisition of GhostBird Software.” The change underscores a Yahoo very much still in flux as it looks for the right mix of products that will bring in the punters and keep them coming back for more. Aviary-powered filters Yahoo had incorporated Aviary technology into its iOS app  as recently as December 2012 — an important moment for Flickr and Yahoo, since it was the first update in a year for the app, and a signal that things were going to be different from there on in. Yahoo’s relationship with Aviary, meanwhile, started back in April 2012, when Yahoo partnered with Aviary to replace Picnik, acquired and shut down by Google. Around the same time that Aviary got added to Flickr’s iOS app, it also picked up Twitter as a user of its photo filter and editing SDK. GhostBird-powered filter Apart from things like a basically different user interface (one where the filter tabs are pretty big), the swap means a degradation of some features, and the appearance of others. Red eye removal and blemish fixes are out; light and saturation levels reminiscent of those from GhostBird’s KitCam app are in. Yahoo wouldn’t say whether it plans eventually to update the Android and Web apps to look like the Flickr experience on iOS with GhostBird-powered editing, except to note, “We’re continuing to update Flickr on every device.” Its latest Flickr Android app was released on May 20. That will include additions that will go beyond storage and deeper into creation. “At Flickr we know that taking photos is one of our users’ favorite daily habits and we’re continuing to make Flickr available wherever our users are.” As for what that might mean in terms of relationships with other companies, as Yahoo continues to fill out its ambition under Marissa Mayer as a product-focused company, it makes sense that they’re putting some of their many acquisitions to use and thereby moving off of third-party products where that works. 0

Predict your next investment

The CB Insights tech market intelligence platform analyzes millions of data points on venture capital, startups, patents , partnerships and news mentions to help you see tomorrow's opportunities, today.

CB Insights uses Cookies

CBI websites generally use certain cookies to enable better interactions with our sites and services. Use of these cookies, which may be stored on your device, permits us to improve and customize your experience. You can read more about your cookie choices at our privacy policy here. By continuing to use this site you are consenting to these choices.