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Founded Year



Seed VC | Alive

Total Raised


Last Raised

$12M | 2 yrs ago

About GGWP

GGWP provides game developers the tools they need to protect and nurture their communities and create a more positive experience for their players.

Headquarters Location

120 Tamarack Drive

Hillsborough, California, 94010,

United States

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Research containing GGWP

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned GGWP in 1 CB Insights research brief, most recently on May 17, 2022.

Expert Collections containing GGWP

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

GGWP is included in 1 Expert Collection, including AI 100.


AI 100

100 items

GGWP Patents

GGWP has filed 4 patents.

The 3 most popular patent topics include:

  • Social networking services
  • Computational linguistics
  • Machine learning
patents chart

Application Date

Grant Date


Related Topics




Social networking services, IOS games, Video game engines, Online gaming services, Android (operating system) games


Application Date


Grant Date



Related Topics

Social networking services, IOS games, Video game engines, Online gaming services, Android (operating system) games



Latest GGWP News

How to make online games less toxic? GDC devs debate moderation

Mar 23, 2022

Artificial intelligence, verbalizing feelings, and massively multiplayer horse games. Mar 23, 2022 8:28 pm UTC Enlarge / How can online gamemakers adapt both existing and new titles with systems that make guys like this less angry? Three presenters at the 2022 Game Developers Conference offer their own suggestions. (None include the obvious tip that this stock-photo guy should upgrade his old Xbox 360.) SAN FRANCISCO—As long as popular video games depend on online services like matchmaking and chat, those games will suffer from toxicity, harassment, and bullying. Or at least that's the assumption that some panelists at this year's Game Developers Conference (GDC) are eager to either soften or nullify altogether. Ahead of the conference's show floor opening on Wednesday morning, we listened to a few participants offer their hopes for more positive social gaming environments—and three perspectives stood out as a combined pitch for a brighter future. The proof isn't yet in these pitches' pudding, but each points to different, seemingly smarter steps toward a better online-gaming ecosystem. Turning the temperature down on “heat maps” The first pitch, from game-moderation startup Good Game Well Played (GGWP), suggests aiming an AI-powered laser at the problem. Co-founded by pro gamer and entrepreneur Dennis "Thresh" Fong, GGWP is designed to slot into existing games' moderation systems to make report-based moderation stronger by coupling it with two types of real-time data: voice chat and gameplay "heat maps." The project began near the outset of the 2020 pandemic, Fong tells Ars Technica, after he chatted with existing gamemakers about the variety of toxic behaviors in online games. Fong was startled by one unnamed game's revelation: Less than 1 percent of its user-generated reports were followed up with moderation. (Industrywide stats on that topic remain obfuscated, in part, since playerbases are fragmented across a number of online portals, ranging from Xbox Live and PlayStation Network to publisher- and game-specific matchmaking queues. Industrywide audits don't really exist to confirm toxic online trends across them all.) Advertisement The issue, Fong says, boils down to available resources. Insults, bad sportsmanship, and even racist slurs go to the back of the moderation queue in this unnamed game. Reports of violent threats, self-harm, danger to children, and other extreme cases are what gets attention. Enlarge / Sample stat dump from a hypothetical GGWP-linked game. GGWP This iceberg approach leaves enough annoying, gameplay-centric toxicity intact to frustrate players—or drive them out of certain games entirely. Thus, Fong and his eventual GGWP partners began plotting a system to triangulate any in-game reports with data from the gameplay sessions in question. Fong says that, with one API call, GGWP can funnel voice chat through its systems and use voice recognition to parse whatever language was used by a reported player. Other API calls can do the same for tracking each gameplay session's relevant data, then checking whether a reported player has negative patterns in other sessions in the same game. Tracked behaviors in GGWP's eyes include friendly fire, rage-quitting, body blocking (intentionally standing in the way of your teammates while they try to attack enemies), and feeding (playing poorly on purpose to let opponents win). Fong also suggests that players who don't exhibit any of GGWP's tracked negative traits could benefit from a positive reputation score—though exactly how a game would recognize that remains unclear. Fong suggests that GGWP's voice chat tracking systems will recognize session-specific context, particularly when the audio in question is between friends. He believes this will work by using a constantly evolving AI model trained on in-game chat. However, when pressed about the system's ability to parse language that might target traditionally marginalized groups, Fong suggested that the phrase "get back in the kitchen" could mean different things to different people in an online game. (As of press time, GGWP's public website doesn't include any women listed on its board.)

GGWP Frequently Asked Questions (FAQ)

  • When was GGWP founded?

    GGWP was founded in 2020.

  • Where is GGWP's headquarters?

    GGWP's headquarters is located at 120 Tamarack Drive, Hillsborough.

  • What is GGWP's latest funding round?

    GGWP's latest funding round is Seed VC.

  • How much did GGWP raise?

    GGWP raised a total of $12M.

  • Who are the investors of GGWP?

    Investors of GGWP include Emmett Shear, Pokimane, Kevin Lin, Sony Innovation Fund, Makers Fund and 7 more.

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