
Upside
Founded Year
2015Stage
Series D | AliveTotal Raised
$165MValuation
$0000Last Raised
$65M | 1 yr agoAbout Upside
Upside operates as a retail technology company. It provides users with personalized cashback promotions on purchases at gas stations, groceries, and restaurants. The company was formerly known as GetUpside. It was founded in 2015 and is based in Washington, DC.
ESPs containing Upside
The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.
The digital loyalty programs market provides businesses with the ability to track and engage with their loyal customers. These programs allow businesses to offer rewards and incentives to customers who frequently make purchases, encouraging them to continue returning. Additionally, these programs provide valuable data and insights into customer behavior, allowing businesses to better understand an…
Upside named as Leader among 13 other companies, including Fishbowl, Magicpin, and Loyalize.
Research containing Upside
Get data-driven expert analysis from the CB Insights Intelligence Unit.
CB Insights Intelligence Analysts have mentioned Upside in 4 CB Insights research briefs, most recently on Sep 13, 2022.

Sep 13, 2022
3 retail tech trends to watch in Q3’22Expert Collections containing Upside
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
Upside is included in 5 Expert Collections, including Conference Exhibitors.
Conference Exhibitors
5,302 items
Loyalty & Rewards Tech
540 items
Startups allowing global brands and local shops alike to offer tech-enabled loyalty and rewards programs including loyalty software, AI-powered loyalty, blockchain-powered loyalty, and more.
Unicorns- Billion Dollar Startups
1,221 items
Store tech (In-store retail tech)
1,561 items
Companies that make tech solutions to enable brick-and-mortar retail store operations.
Restaurant Tech
1,281 items
Upside Patents
Upside has filed 2 patents.
The 3 most popular patent topics include:
- Behaviorism
- Data management
- Network protocols

Application Date | Grant Date | Title | Related Topics | Status |
---|---|---|---|---|
7/2/2021 | 3/14/2023 | Behaviorism, Data management, Network protocols, Computer memory, Identifiers | Grant |
Application Date | 7/2/2021 |
---|---|
Grant Date | 3/14/2023 |
Title | |
Related Topics | Behaviorism, Data management, Network protocols, Computer memory, Identifiers |
Status | Grant |
Latest Upside News
Sep 13, 2023
Provided by Upside. Digital marketplace Upside is refreshing its brand identity and is expanding into mobile payment options. The brand refresh includes a refreshed logo to enhance food retailer and user experiences, according to a press release. "While our core remains unchanged, our company's product evolution and rebranding signify the strides we are taking in this new phase of growth and our unwavering dedication to delivering enhanced value with even greater speed. Because when Upside finds and delivers the lost value between buyer and seller, each gets more and we create more value for the entire ecosystem," Alex Skinner, Upside co-founder and CEO, said in the release. Following one year of successful testing and positive consumer feedback, Upside's mobile payment will launch to all Upside users and additional leading food retailers in the coming weeks. Keep up with what's happening in the restaurant industry Subscribe now to the Restaurant Operator Daily, which brings you the top stories from Fast Casual, Pizza Marketplace, and QSR Web. SUBSCRIBE NOW
Upside Frequently Asked Questions (FAQ)
When was Upside founded?
Upside was founded in 2015.
Where is Upside's headquarters?
Upside's headquarters is located at 1701 Rhode Island Avenue, Northwest, Washington.
What is Upside's latest funding round?
Upside's latest funding round is Series D.
How much did Upside raise?
Upside raised a total of $165M.
Who are the investors of Upside?
Investors of Upside include Builders VC, Bessemer Venture Partners, General Catalyst, Saudi Aramco Energy Ventures, Bienville Capital and 3 more.
Who are Upside's competitors?
Competitors of Upside include Karma Wallet, Drop, Fetch, GasBuddy, Dosh and 10 more.
Compare Upside to Competitors

Fetch offers a consumer engagement platform. It offers a mobile shopping application that connects and rewards everyday shoppers for buying their daily essentials. The company was founded in 2013 and is based in Madison, Wisconsin.

Ibotta offers a cash-back rewards and payments application. It gives users real cash for everyday purchases if its users shop and pay through the application. It provides different ways to earn cash on their purchases by partnering with brands and retailers. It was founded in 2012 and is based in Denver, Colorado.
Karma operates as an online shopping discount-providing platform. It develops online shopping tools that track changing prices on fashion items and automatically find and apply coupons. It offers a bookmarklet tool to help consumers save and track products. The company was founded in 2014 and is based in Tel Aviv, Israel.

Drop provides a mobile application to earn rewards and points. It allows users to link credit and debit to the application and earn points for spending. The company was founded in 2015 and is based in Toronto, Canada.

Bright Bucks develops a saving application that includes cashback opportunities.
GFT Exchange develops a retail, brand, fintech, blockchain and entertainment experience.