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Founded Year



Valuation Change | Alive

Total Raised






About Getir

Getir provides food delivery services. It offers a mobile application that allows users to order snacks, drinks, grocery products, confectionaries, and more. The company was founded in 2015 and is based in Istanbul, Turkey.

Headquarters Location

Doğuş Center Etiler, Beşiktaş Etiler Mahallesi Tanburi Ali Efendi Sokak No:13/334

Istanbul, 34337,


+90 (850) 532 50 50

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ESPs containing Getir

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

Industrials / Warehousing & Logistics Tech

The ultrafast delivery market specializes in deliveery goods to consumers within a very short time frame (in as fast as 10-15 minutes) by sourcing orders from company-owned warehouses. Ultrafast delivery providers often use AI inventory monitoring and small “dark stores” — non-customer facing outlets functioning as fulfillment centers — scattered throughout a region to serve customers faster and p…

Getir named as Leader among 9 other companies, including Instacart, Gopuff, and Jokr.

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Expert Collections containing Getir

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Getir is included in 5 Expert Collections, including Supply Chain & Logistics Tech.


Supply Chain & Logistics Tech

4,372 items

Companies offering technology-driven solutions that serve the supply chain & logistics space (e.g. shipping, inventory mgmt, last mile, trucking).


Unicorns- Billion Dollar Startups

1,227 items


Grocery Retail Tech

648 items

Startups providing B2B solutions to grocery businesses to improve their store and omni-channel performance. Includes customer analytics platforms, in-store robots, predictive inventory management systems, online enablement for grocers and consumables retailers, and more.



1,245 items


Food & Meal Delivery

1,562 items

Startups and tech companies offering online grocery, food, beverage, and meal delivery services.

Latest Getir News

Getir emerged as a tentative winner in Europe's pandemic-fueled rapid-delivery sector. But it still faces sizable threats.

Sep 19, 2023

Redeem now Getir emerged as a winner in rapid grocery delivery after it acquired its rival Gorillas. The Turkish startup, backed by Mubadala and Tiger Global, was valued at $11.8 billion in 2022. Now Getir is primed to accept a nearly 80% decline in its valuation. In March 2022, Nazım Salur invited thousands of Getir employees to a Zoom meeting to celebrate its newfound "decacorn" status. The Turkish rapid-delivery startup had just been valued at $11.8 billion in an enormous funding round, with backing by investors including the sovereign wealth fund Mubadala and the US hedge fund Tiger Global. Salur, Getir's cofounder and CEO, viewed the $10 billion threshold as a key milestone for the company, one former employee who spoke with Insider on condition of anonymity said. This story is available exclusively to Insider subscribers. Become an Insider and start reading now.Have an account? Log in . "Nazım came on to make the announcement," the former staffer said. "There was definitely a good vibe that day." Founded in 2015, Getir went from a small business servicing its home country to one that spanned nine markets and fulfilled over 1 million orders a day. By 2022, Getir's purple and yellow mopeds had become a common sight in European cities, and the startup had just made its debut in the US. Getir, which then had $1.8 billion in venture-capital cash, pursued an aggressive expansion strategy that relied on heavily discounting its offering to win new customers and acquiring smaller competitors, such as the Spanish firm Blok and London's Weezy. Now, 18 months on from its decacorn coronation, Getir is set to be worth less than one-quarter of the $11.8 billion price tag that was placed on it at its peak. Insider reported in April that the company was in talks to raise about $500 million in a funding round led by Mubadala. This month, the Financial Times reported that deal would value Getir at just $2.5 billion. "Nazım has been 'conquer the world mode' all these years," a grocery investor in Berlin told Insider, adding that it appeared only Turkey "actually really works" for Getir. Given the relatively small nature of the European rapid delivery sector, former employees, industry investors, and experts spoke to Insider anonymously for fear of jeopardizing investment or employment opportunities. Their identities are known to Insider. Getir did not respond to requests for comment from Insider for this article. Getir is the latest pandemic star set to slump Getir had fundraised at a time when investors were happy to pile into loss-making startups with high growth potential. However, as soaring inflation and rising interest rates began to hobble the tech sector, investors became far less forgiving of businesses that had oriented themselves more toward growth than sustainability. The Turkish upstart is far from the only high-profile startup to fall from a pandemic-era high. Fintechs including Stripe and Klarna have experienced valuation cuts, while Hopin, once Europe's fastest-growing startup ever, has become a shell of its former glory . Meanwhile, in the US, the grocery-delivery business Instacart is primed to go public at a heavily reduced valuation. To adapt to the new reality, Getir began reducing its cost base. Since July 2022, Getir has slashed thousands of staffers, with its most recent wave of layoffs affecting 10% of the company — about 2,500 employees. Amid reports that Getir's burn rate was at $100 million a month, the company pulled out of Spanish, Italian, and Portuguese markets, a move speculated to help it preserve more cash, TechCrunch reported . It now operates only in Turkey, Germany, the UK, the US, and the Netherlands. A Getir worker. Alexi Rosenfeld / Getty Images The startup's folly, previous staffers and industry insiders said, is that it didn't account for cultural differences in consumer habits, or unit economics, as it blitzscaled outside Turkey. "When you look at Getir and how they've operated, it reminds me of the Adam Neumann type of founder, with the desire to expand to as many different places as possible," another grocery investor said, referring to the WeWork founder. "The quick-commerce industry has single-digit margins, and it requires execution and operational excellence." Getir says it's profitable in Istanbul , Turkey's largest city and the company's biggest market, where it also sells water bottles via a separate app, GetirWater. Elsewhere, it has found difficulty replicating the success seen in its home country. A former employee at the company said many rapid-delivery companies were expected to be loss-making, with poor unit economics — but the aim is to improve their unit economics with scale. Another former staffer said cash was splurged on promotional activities to ramp up user demand — but the demand was inflated because it was generated through the high volume of promotions. "They did not care how much they were spending," the ex-staffer said. "They were horrific with cash." In December 2021, The Guardian reported that Getir had offered customers a deal where they could get £15 off if they spent £16. One customer said they used the steep discount to buy a "roast dinner for a quid." Discounting was practiced by many of the rapid-grocery-delivery startups jostling to dominate their markets with promo codes splashed across public transportation and delivered through mailboxes. Getir had first-mover advantage Getir was set up long before the rapid-grocery bubble arose amid the pandemic. A who's who of top-tier investors paraded into the sector, which peaked in 2021 when about $5 billion was pumped into startups — many of whom emerged in 2020 — offering to deliver groceries and household goods to customers' doors within minutes. About 21 rapid-delivery startups were operating across Europe in 2021, with Getir joined by the German outfits Gorillas and Flink, as well as the British startup Zapp. Fast-forward to 2023, and there are just four major players left in the region — a testament to declining investor and consumer appetite for the industry. Getir tentatively emerged as the winner in the rapid-delivery sector when it bought its main competitor, Gorillas , in a heavily discounted deal for $1.2 billion in December. Gorillas also boasted a slate of high-profile investors, with the hedge fund Coatue, the tech giant Tencent, and DST Global among its backers. The Berlin company had tried to raise further funding of its own but opted to accept the deal, which was considerably below its $3 billion price in 2021. Even with that heavily reduced price, some Getir workers believed the company had still paid too high a price for Gorillas, the German business publication Gründerszene reported . It also reported that an array of Gorillas staffers had left the enlarged business, with only a handful from the leadership team remaining. The future of Getir Experts and former employees who spoke to Insider predicted more market closures for the company despite its looming new funding. Shareholders such as the Abu Dhabi Growth Fund and Mubadala are primed to lead the new funding round. The famed investor Michael Moritz, a backer of Google, LinkedIn, and PayPal, is also set to continue his investment in the startup, which he described as a "Turkish delight" in January 2020 . Amid its latest round of layoffs, ex-employees weren't optimistic about Getir's tenure in its non-Turkish markets, with two predicting that those territories would fail in the long term. A person familiar with Getir's new funding round said that a chapter had been turned on "excessive growth and excessive capital" and that the once booming rapid-delivery sector was an "age of excess," the FT reported . There is some "clear water" emerging between the startups that were "sensible and worked hard to attract the right customers" and those that pursued growth at all costs, with the idea that they'd "figure out how to make the model work in the future," one industry stakeholder told Insider. "Unfortunately, you can't hold off the future forever," this person said, "and I think we're seeing that reality fast play out." Sign up for notifications from Insider! Stay up to date with what you want to know. Subscribe to push notifications

Getir Frequently Asked Questions (FAQ)

  • When was Getir founded?

    Getir was founded in 2015.

  • Where is Getir's headquarters?

    Getir's headquarters is located at Doğuş Center Etiler, Beşiktaş, Istanbul.

  • What is Getir's latest funding round?

    Getir's latest funding round is Valuation Change.

  • How much did Getir raise?

    Getir raised a total of $1.94B.

  • Who are the investors of Getir?

    Investors of Getir include Tiger Global Management, Sequoia Capital, Mubadala Investment Company, Abu Dhabi Growth Fund, Alpha Wave Global and 15 more.

  • Who are Getir's competitors?

    Competitors of Getir include Flink, Yemece, Gorillas, Fuudy, Iletmen and 8 more.

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  • Predict emerging trends
  • See competitors' playbooks
  • Stalk the smart money
  • Identify tomorrow's challengers
  • Spot growing industries
  • Kill analyst data work
Let's see how we can help you!
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Compare Getir to Competitors

Rohlik Group

Rohlik Group provides an e-grocery retail platform. It offers fresh foods, baked items, meat, fish, vegetables, fruits, beverages, and more. It was founded in 2014 and is based in Prague, Czech Republic.


Jokr provides food and grocery delivery services. It offers an integrated mobile application that allows customers to order items from grocery stores, convenience stores, and pharmacies directly. The company was founded in 2021 and is based in Grand Duchy of Luxembourg, Luxembourg.

Gopuff Logo

Gopuff operates an instant commerce delivery platform for foods and beverages. The company also provides an application that allows customers to choose from the products such as alcohol delivery service, over-the-counter medications, groceries, snacks, drinks, and more. It was founded in 2013 and is based in Philadelphia, Pennsylvania.


Zapp offers an online delivery platform. It allows customers to order essential food and groceries through a mobile application. The company was founded in 2020 and is based in Kent, United Kingdom.


Iletmen designs and develops logistics management software for urban deliveries. It is a Turkish supply chain company that offers delivery for various sectors, including food delivery, e-commerce transportation, logistics cargo, and more. The company was founded in 2016 and is based in Istanbul. Turkey.

Rappi Logo

Rappi provides delivery services connecting stores and consumers. It helps consumers avail necessary items like groceries, food, medicines, and convenience items and also facilitates immediate logistics and travel-related booking services. It was founded in 2015 and is based in Mexico City, Mexico.

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