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Gemma Labs

Founded Year



Unattributed VC | Alive

Total Raised


Last Raised

$2.75M | 2 yrs ago

About Gemma Labs

Gemma Labs sells custom-formulated shampoos. Gemma Labs uses in-house scientists to concoct special shampoos for individual customers, based on surveys they take that assess individual hair and scalp needs, in addition to seasonal factors.

Headquarters Location

240 2nd Ave S #300

Seattle, Washington, 98104,

United States

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Research containing Gemma Labs

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Gemma Labs in 1 CB Insights research brief, most recently on Nov 1, 2021.

Expert Collections containing Gemma Labs

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Gemma Labs is included in 3 Expert Collections, including Beauty & Personal Care.


Beauty & Personal Care

2,253 items

Startups in the beauty & personal care space, including cosmetics brands, shaving startups, on-demand beauty services, salon management platforms, and more.



10,327 items


Direct-To-Consumer Brands (Non-Food)

1,192 items

Startups selling their own branded products directly to consumers through owned e-commerce channels, rather than relying on department stores or big online marketplaces.

Gemma Labs Patents

Gemma Labs has filed 1 patent.

The 3 most popular patent topics include:

  • Cosmetics
  • Hairdressing
  • Personal care brands
patents chart

Application Date

Grant Date


Related Topics



Personal care brands, Cosmetics, Skin care, Toiletry, Hairdressing


Application Date


Grant Date


Related Topics

Personal care brands, Cosmetics, Skin care, Toiletry, Hairdressing



Latest Gemma Labs News

Gemma Labs Raises $2.75 Million in Funding

Jan 25, 2021

Gemma Labs Raises $2.75 Million in Funding   Gemma Labs, the parent company of direct-to-consumer haircare brand Gemmist , has raised $2.75 million in new funding from PSL Ventures and a handful of individual investors. WHO: Gemma Labs, the parent company of data-driven DTC haircare brand Gemmist, launched in 2019. The portfolio includes a shampoo, conditioner, and Scalp Balancing Bar, each of which can be customized by an online quiz. The products are priced from $25-$45. WHY: The new infusion of capital will fuel the rollout of new products. IN THEIR OWN WORDS: “Gemmist provides a solution for consumers frustrated by the trial-and-error process of finding the right products for their individual hair needs,” Allison Harr, Chief Executive Officer of Gemma Labs, said in a statement. “We are focused on creating approachable, science-based products and recommendations for those who want ‘good hair days’ every single day.” “I value the support of our partners to help us expand our product offerings for our loyal customer base, as well as reach more people who are at home in the months to come. With this round, we look forward to growing our product line and marketing efforts to continue building upon our early success,” Harr said. “In this category, buying online is such a natural step because the consumer can actually get to better product selection with brands like Gemmist by having personal data-driven recommendations,” PSL Ventures Managing Director Mike Galgon said in a statement. “It’s actually a superior solution to buying at a retail location for now and in the future.” DETAILS: Gemma Labs has raised $2.75 million in new funding from PSL Ventures and a handful of individual investors. The company reportedly reached $1.5 million in annualized sales last year and has seen nearly 400% growth in new customers from 2019 to 2020. This investment follows a $3.5 million funding round closed in April 2020. The business is led by Allison Harr, previously a marketing director at companies including Vestar Capital’s Sun Products, Unilever, and American Express. Photo: via Gemma Labs

Gemma Labs Frequently Asked Questions (FAQ)

  • When was Gemma Labs founded?

    Gemma Labs was founded in 2018.

  • Where is Gemma Labs's headquarters?

    Gemma Labs's headquarters is located at 240 2nd Ave S #300, Seattle.

  • What is Gemma Labs's latest funding round?

    Gemma Labs's latest funding round is Unattributed VC.

  • How much did Gemma Labs raise?

    Gemma Labs raised a total of $7.72M.

  • Who are the investors of Gemma Labs?

    Investors of Gemma Labs include Pioneer Square Labs Ventures and Pioneer Square Labs.

  • Who are Gemma Labs's competitors?

    Competitors of Gemma Labs include Function of Beauty and 1 more.

Compare Gemma Labs to Competitors

Shampora Logo

Shampora creates customized shampoos using a virtual assistant. It analyzes the specific needs of the user, suggests shampoos to each person, and customizes them as per the needs provided by the users. It was founded in 2017 and is based in Pomezia, Italy.

Prose Logo

Prose retails custom-made hair care products intended to offer nourishment for human hair. It combines expertise from professional stylists, clients' unique needs, and ingredients to help clients achieve good hair. It was founded in 2017 and is based in Brooklyn, New York.

Function of Beauty Logo
Function of Beauty

Function of Beauty operates as an e-commerce platform. It has built a software platform to determine a precise formula for both shampoo and conditioner for every customer. Its software algorithm allows customers to create a personalized profile encompassing options regarding hair type, style goals, fragrance preferences, and more. It was founded in 2015 and is based in New York, New York.

Strands Hair Care

Strands Hair Care produces custom shampoo and conditioner with full ingredient customization based on quantified biological data for each customer. It develops The Hair Lab, which offers customized hair care products through technology that accurately assesses an individual's hair needs in just 2 minutes. Strands Hair Care was founded in 2018 and is based in Los Angeles, California.

Bread Beauty Supply

Bread Beauty Supply makes staple products for every coily, afro, and curly-haired humans'​ haircare wardrobe. It was founded in 2017 and is based in Santa Monica, California.

Soulflower Logo

Soulflower offers a digital platform where users can purchase the company's hair care and skin care products made from organic ingredients. Soulflower sells various products including soaps, acne treatments, sunscreens, masks, perfumes, shampoo bars, and conditioners.

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