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CONSUMER PRODUCTS & SERVICES | Personal / Personal Care Products

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Founded Year



Unattributed VC | Alive

Total Raised


Last Raised

$2.75M | 1 yr ago

About Gemma Labs

Gemma Labs sells custom-formulated shampoos. Gemma Labs uses in-house scientists to concoct special shampoos for individual customers, based on surveys they take that assess individual hair and scalp needs, in addition to seasonal factors.

Gemma Labs Headquarter Location

240 2nd Ave S #300

Seattle, Washington, 98104,

United States

Latest Gemma Labs News

Gemma Labs Raises $2.75 Million in Funding

Jan 25, 2021

Gemma Labs Raises $2.75 Million in Funding   Gemma Labs, the parent company of direct-to-consumer haircare brand Gemmist , has raised $2.75 million in new funding from PSL Ventures and a handful of individual investors. WHO: Gemma Labs, the parent company of data-driven DTC haircare brand Gemmist, launched in 2019. The portfolio includes a shampoo, conditioner, and Scalp Balancing Bar, each of which can be customized by an online quiz. The products are priced from $25-$45. WHY: The new infusion of capital will fuel the rollout of new products. IN THEIR OWN WORDS: “Gemmist provides a solution for consumers frustrated by the trial-and-error process of finding the right products for their individual hair needs,” Allison Harr, Chief Executive Officer of Gemma Labs, said in a statement. “We are focused on creating approachable, science-based products and recommendations for those who want ‘good hair days’ every single day.” “I value the support of our partners to help us expand our product offerings for our loyal customer base, as well as reach more people who are at home in the months to come. With this round, we look forward to growing our product line and marketing efforts to continue building upon our early success,” Harr said. “In this category, buying online is such a natural step because the consumer can actually get to better product selection with brands like Gemmist by having personal data-driven recommendations,” PSL Ventures Managing Director Mike Galgon said in a statement. “It’s actually a superior solution to buying at a retail location for now and in the future.” DETAILS: Gemma Labs has raised $2.75 million in new funding from PSL Ventures and a handful of individual investors. The company reportedly reached $1.5 million in annualized sales last year and has seen nearly 400% growth in new customers from 2019 to 2020. This investment follows a $3.5 million funding round closed in April 2020. The business is led by Allison Harr, previously a marketing director at companies including Vestar Capital’s Sun Products, Unilever, and American Express. Photo: via Gemma Labs

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Research containing Gemma Labs

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CB Insights Intelligence Analysts have mentioned Gemma Labs in 1 CB Insights research brief, most recently on Nov 1, 2021.

Expert Collections containing Gemma Labs

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Gemma Labs is included in 3 Expert Collections, including Beauty & Personal Care.


Beauty & Personal Care

1,711 items

Startups in the beauty & personal care space, including cosmetics brands, shaving startups, on-demand beauty services, salon management platforms, and more.



8,754 items


Direct-To-Consumer Brands (Non-Food)

1,192 items

Startups selling their own branded products directly to consumers through owned e-commerce channels, rather than relying on department stores or big online marketplaces.

Gemma Labs Patents

Gemma Labs has filed 1 patent.

The 3 most popular patent topics include:

  • Cosmetics
  • Hairdressing
  • Personal care brands
patents chart

Application Date

Grant Date


Related Topics



Personal care brands, Cosmetics, Skin care, Toiletry, Hairdressing


Application Date


Grant Date


Related Topics

Personal care brands, Cosmetics, Skin care, Toiletry, Hairdressing



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