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INTERNET | Internet Software & Services / HR & Workforce Management
centrical.com

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Founded Year

2013

Stage

Series D | Alive

Total Raised

$66M

Last Raised

$32M | 10 mos ago

About Centrical

Centrical helps businesses improve employee engagement, proficiency, and performance through gamification, microlearning and performance management.

Centrical Headquarter Location

462 Broadway 3rd Floor

New York, New York, 10013,

United States

800-538-4263

Latest Centrical News

CTech's Book Review: “Play Bigger” by Al Ramadan, Dave Peterson, Christopher Lochhead, and Kevin Maney

Dec 22, 2021

CTech's Book Review: “Play Bigger” by Al Ramadan, Dave Peterson, Christopher Lochhead, and Kevin Maney “The book is extremely descriptive and instead of providing the mere theory, it provides actionable playbooks for category designing,” says Centrical’s Gal Rimon CTech 09:0422.12.21 Gal Rimon is the Founder and CEO at Centrical. He has joined CTech to share a review of “Play Bigger” by Al Ramadan, Dave Peterson, Christopher Lochhead, and Kevin Maney. Here, he shares some of the lessons learned about becoming a Category King and maintaining the lead in industry. Authors: Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney Format: Tablet, Audiobook     This is a practical textbook for founders, CEOs, and business leaders that would like to build or upgrade their business to a CATEGORY KING. Category kings, such as Google; Uber; Salesforce; Netflix, take most of the revenue and profit dominating their domain. The book is extremely descriptive and instead of providing the mere theory, it provides actionable playbooks for category designing. If you read it with the guidelines of this website categorydesignadvisors.com, you'll have an amazing playbook for designing a category and taking it to market. The book starts with explaining why it is so important to define a category and to become its king together with practical examples. Followed by the practical design steps: Discovery process; Problem/Solution; Marchitecture; Name; Company POV; Mobilization and the Lightning Strike(s) = Launch process. One of the core elements is the POV - Point of View - which tells a story with a beginning, middle, and end. It tells the world why this category and the company creating it are DIFFERENT. To build a clear POV, you need to frame the problem, quantify the problem, understand the ramifications, describe the vision for the future and the outcomes. Related Stories:

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Expert Collections containing Centrical

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Centrical is included in 1 Expert Collection, including HR Tech.

H

HR Tech

3,970 items

HR tech startups are helping companies manage critical pain points in HR processes such as recruitment, automation, career development, compensation, and benefits management, through a mix of software and services.

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