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Founded Year



Series C | Alive

Total Raised


Last Raised

$75M | 1 yr ago



About Future

Future operates as a digital tool. It pairs fitness enthusiasts with trainers to receive personalized and flexible training plans. It was founded in 2017 and is based in San Francisco, California.

Headquarters Location

333 Bush Street 19th Floor

San Francisco, California, 94104,

United States

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ESPs containing Future

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

Media & Entertainment / Gaming & Social Tech

The workout apps & streaming services market offers convenient, efficient, and effective solutions for improving physical wellness. It provides access to custom solutions tailored to the individual's needs, including certified personal trainers using custom training software developed with input from top training experts. The market also offers a holistic suite of tools that enables users to get p…

Future named as Leader among 10 other companies, including FlexIt, Forte, and Obe Fitness.

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Research containing Future

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Future in 2 CB Insights research briefs, most recently on Sep 6, 2022.

Expert Collections containing Future

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Future is included in 1 Expert Collection, including Fitness Tech.


Fitness Tech

1,344 items

This Collection includes startups developing software and technology to augment approaches to developing or maintaining physical fitness, including workout apps, wearables, and connected fitness equipment.

Future Patents

Future has filed 96 patents.

The 3 most popular patent topics include:

  • Battery electric vehicle manufacturers
  • Automotive technologies
  • Electrical engineering
patents chart

Application Date

Grant Date


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Latest Future News

A Comprehensive Guide of Chipless RFID Technology: An In-Depth Analysis of its Applications, and Future Advancements

May 25, 2023

News Provided By Share This Article An In-Depth Analysis of its Applications, and Future Advancements SAN FRANCISCO, CALIFORNIA, UNITED STATES, May 25, 2023 / / -- A radio frequency identification (RFID) system without a silicon-based integrated circuit is referred to as chipless RFID. Access controls, automatic identifications, security and surveillance, tracking, database administration, logistics, and inventory control are all possible with this expanding wireless technology. It substitutes conductive polymers or plastic for silicon-based integrated circuits. The chipless RFID represents a significant advancement in the fight against the constraints imposed by conventional RFID technology because the cost associated with the silicon IC chip in the circuit is eliminated. The chipless RFID is also completely printable, making it resistant to very harsh weather and environmental conditions. The main advantages of these qualities are that they make it possible to utilize chipless RFIDs in novel applications that were previously impractical with either chipped or barcode RFIDs. A few examples of goods that can have inexpensive tags applied to them include identification cards, cash, drink containers, books, aluminum cans, and client merchandise. Aluminum cans and banknotes are additional options. 𝗚𝗲𝘁 𝗘𝘅𝗰𝗹𝘂𝘀𝗶𝘃𝗲 𝗦𝗮𝗺𝗽𝗹𝗲 𝗣𝗗𝗙 𝗖𝗼𝗽𝘆 𝗛𝗲𝗿𝗲 @ Low-cost sensors are essential to create the ubiquitous networks demanded by the IoT paradigm, and a chipless RFID tag can also be utilized as a chipless RFID sensor. Monitoring CO2 levels is one of the most popular uses for chipless RFID sensors. In some application areas, the idea of chipless RFID has been proposed to compete with barcodes. Reduced operational costs and a better user experience are only two of the benefits that chipless RFID offers. Despite the fact that barcodes can only be used to recover one piece of identifying information, the technology that underpins them has shown to be reliable and is frequently employed. Competitive Section ✤ Zebra Technologies Corporation

Future Frequently Asked Questions (FAQ)

  • When was Future founded?

    Future was founded in 2017.

  • Where is Future's headquarters?

    Future's headquarters is located at 333 Bush Street, San Francisco.

  • What is Future's latest funding round?

    Future's latest funding round is Series C.

  • How much did Future raise?

    Future raised a total of $123.3M.

  • Who are the investors of Future?

    Investors of Future include Trustbridge Partners, Oliver Hudson, Kate Hudson, Rory McIlroy, J.J. Watt and 16 more.

  • Who are Future's competitors?

    Competitors of Future include FlexIt and 6 more.

Compare Future to Competitors

Ladder Logo

Ladder is a mobile health and wellness coach. Coaches are assigned based on individual fitness goals and give daily workout routines. Users get specialized feedback from their coach through the built in chat feature.


HOMEFIT is a home fitness service that connects users with personal trainers, allowing them to exercise in the comfort of their own homes.

Fittraction Logo

Fittraction offers an online portal. It connects users with personal trainers in the community and helps them establish a meaningful connection that provides accountability, feedback, and results. It focuses on shareable, trackable workouts, making routines, holding accountable, and keeping motivated. The company was founded in 2015 and is based in Seattle, Washington.

Everfit Logo

Everfit is an online platform built for personal trainers to build, deliver, and monitor training programs for clients. Clients will always stay in sync with any program updates, and trainers can immediately see results logged. Everfit will help keep clients informed and accountable.


Atlis provides an AI personal trainer through a console that connects to any screen via HDMI. The system uses advanced computer vision and machine learning models to provide hyper-personalized, interactive workouts based on a user's capabilities, limitations, and goals. The company was founded in 2019 and is based in Fort Lauderdale, Florida.

BetterUp Logo

BetterUp operates as a mobile-based coaching platform. It offers personalized professional coaching to employees at all levels. It was founded in 2013 and is based in San Francisco, California.

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