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Function of Beauty company logo

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Founded Year



Series B | Alive

Total Raised


Last Raised

$150M | 2 yrs ago

About Function of Beauty

Function of Beauty has built a software platform to determine a precise formula for both shampoo and conditioner for every customer. The software algorithm allows customers to create a personalized profile encompassing options regarding hair type, style goals, fragrance preferences, and more.

Function of Beauty Headquarters Location

116 West Houston 5th Floor

New York, New York, 10012,

United States


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Expert Collections containing Function of Beauty

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Function of Beauty is included in 4 Expert Collections, including Direct-To-Consumer Brands (Non-Food).


Direct-To-Consumer Brands (Non-Food)

1,192 items

Startups selling their own branded products directly to consumers through owned e-commerce channels, rather than relying on department stores or big online marketplaces.



9,739 items


Beauty & Personal Care

1,980 items

Startups in the beauty & personal care space, including cosmetics brands, shaving startups, on-demand beauty services, salon management platforms, and more.


Wellness Tech

1,335 items

We define wellness tech as companies developing technology to help consumers improve their physical, mental, and social well-being. Companies in this collection play across a wide range of categories, including food and beverage, fitness, personal care, and corporate wellness.

Latest Function of Beauty News

Function of Beauty Launches in Target Stores

Jan 7, 2021

Function of Beauty Launches in Target Stores Its customizable hair care products become available in a retail environment for the first time. Select one of four shampoo and conditioner bases (straight, wavy, curly, or coily). Then, select up to three #hairgoals (from 10 options). Beauty Packaging Staff01.07.21 For the first time ever,  Function of Beauty’s  customizable hair care products are available in a retail environment. The brand is launching exclusively at Target with a new concept, a new format, and a new ritual for meeting your hair care needs. Initially thought to be too complex to shop offline, the brand designed a product and packaging system to bring customizable shampoo and conditioners in-store and make them available for Target’s guests to discover on retail shelves and in a unique experience on Select one of four shampoo and conditioner bases (straight, wavy, curly, or coily). Then, select up to three #hairgoals (from 10 options). Each #hairgoal booster shot contains two hair goals, one for your shampoo and the other for your conditioner. Once at home, to complete your customization, follow these steps:   Shake vigorously for 15 seconds.

Function of Beauty Web Traffic

Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
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Function of Beauty Rank

  • When was Function of Beauty founded?

    Function of Beauty was founded in 2015.

  • Where is Function of Beauty's headquarters?

    Function of Beauty's headquarters is located at 116 West Houston, New York.

  • What is Function of Beauty's latest funding round?

    Function of Beauty's latest funding round is Series B.

  • How much did Function of Beauty raise?

    Function of Beauty raised a total of $164.66M.

  • Who are the investors of Function of Beauty?

    Investors of Function of Beauty include GGV Capital, L Catterton, CircleUp, Y Combinator, Bessemer Venture Partners and 3 more.

  • Who are Function of Beauty's competitors?

    Competitors of Function of Beauty include Gemma Labs and 1 more.

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