Function of Beauty
Founded Year
2015Stage
Series B | AliveTotal Raised
$164.66MLast Raised
$150M | 3 yrs agoAbout Function of Beauty
Function of Beauty operates as an e-commerce platform. It has built a software platform to determine a precise formula for both shampoo and conditioner for every customer. Its software algorithm allows customers to create a personalized profile encompassing options regarding hair type, style goals, fragrance preferences, and more. It was founded in 2015 and is based in New York, New York.
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Research containing Function of Beauty
Get data-driven expert analysis from the CB Insights Intelligence Unit.
CB Insights Intelligence Analysts have mentioned Function of Beauty in 5 CB Insights research briefs, most recently on Sep 13, 2021.
May 25, 2021 report
14 Trends Changing The Face Of The Beauty Industry In 2021
Mar 23, 2021 report
6 Trends Rising E-Commerce Players Are Leveraging To Compete Against Amazon
Expert Collections containing Function of Beauty
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
Function of Beauty is included in 4 Expert Collections, including Direct-To-Consumer Brands (Non-Food).
Direct-To-Consumer Brands (Non-Food)
1,192 items
Startups selling their own branded products directly to consumers through owned e-commerce channels, rather than relying on department stores or big online marketplaces.
E-Commerce
10,491 items
Companies that sell goods online (B2C), or enable the selling of goods online via tech solutions (B2B).
Beauty & Personal Care
2,254 items
Startups in the beauty & personal care space, including cosmetics brands, shaving startups, on-demand beauty services, salon management platforms, and more.
Wellness Tech
1,370 items
We define wellness tech as companies developing technology to help consumers improve their physical, mental, and social well-being. Companies in this collection play across a wide range of categories, including food and beverage, fitness, personal care, and corporate wellness.
Latest Function of Beauty News
Aug 17, 2023
Function of Beauty to launch in Sephora THE WHAT? Bespoke beauty brand, Function of Beauty is set to launch at 300 Sephora locations across North America and online. The brand offers four core ranges, each catering to different hair types, which can then by further customized at home with added Goal Concentrates. THE DETAILS The custom hair care brand will carry the LVMH retailer’s Sephora Clean seal and will be promoted via celebrity stylist Justine Marjan who will create educational content across Sephora and Function of Beauty channels, along with her own social presence. THE WHY? Jennifer Lucchese, VP of Haircare Merchandising at Sephora, comments, “We are thrilled to partner with Function of Beauty and introduce a completely new range of highly customizable, effective and transformative hair care products to our clients in this new format. We look forward to welcoming this exclusive, new to market brand to our Sephora community and are excited to offer a new way to shop for hair care.” Share:
Function of Beauty Frequently Asked Questions (FAQ)
When was Function of Beauty founded?
Function of Beauty was founded in 2015.
Where is Function of Beauty's headquarters?
Function of Beauty's headquarters is located at 166 Crosby Street, New York.
What is Function of Beauty's latest funding round?
Function of Beauty's latest funding round is Series B.
How much did Function of Beauty raise?
Function of Beauty raised a total of $164.66M.
Who are the investors of Function of Beauty?
Investors of Function of Beauty include GGV Capital, L Catterton, CircleUp, Y Combinator, Bessemer Venture Partners and 3 more.
Who are Function of Beauty's competitors?
Competitors of Function of Beauty include Proven and 7 more.
- Predict emerging trends
- See competitors' playbooks
- Stalk the smart money
- Identify tomorrow's challengers
- Spot growing industries
- Kill analyst data work
Compare Function of Beauty to Competitors
Prose retails custom-made hair care products intended to offer nourishment for human hair. It combines expertise from professional stylists, clients' unique needs, and ingredients to help clients achieve good hair. It was founded in 2017 and is based in Brooklyn, New York.
BlackTravelBox creates hair and skin care products. Its hair and skincare products are made for life on the go, with travel-friendly packaging and formulations that make packing, carrying (on), and using them simple and easy. All products, ranging from balms to bars, are designed to last longer, travel better, and are safe to use. The company was founded in 2017 and is based in Denver, Colorado.
Pure Culture Beauty is a developer of custom skin care products. It offers a custom serum kit, clear skin antioxidant cleanser, hydrating hand sanitizer, a custom serum and moisturizer kit, and more. It was founded in 2019 and is based in San Francisco, California.
Gemma Labs sells custom-formulated shampoos. Gemma Labs uses in-house scientists to concoct special shampoos for individual customers, based on surveys they take that assess individual hair and scalp needs, in addition to seasonal factors.
Shampora creates customized shampoos using a virtual assistant. It analyzes the specific needs of the user, suggests shampoos to each person, and customizes them as per the needs provided by the users. It was founded in 2017 and is based in Pomezia, Italy.
Strands Hair Care produces custom shampoo and conditioner with full ingredient customization based on quantified biological data for each customer. It develops The Hair Lab, which offers customized hair care products through technology that accurately assesses an individual's hair needs in just 2 minutes. Strands Hair Care was founded in 2018 and is based in Los Angeles, California.
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