Latest Function of Beauty News
Jan 7, 2021
Function of Beauty Launches in Target Stores Its customizable hair care products become available in a retail environment for the first time. Select one of four shampoo and conditioner bases (straight, wavy, curly, or coily). Then, select up to three #hairgoals (from 10 options). Beauty Packaging Staff01.07.21 For the first time ever, Function of Beauty’s customizable hair care products are available in a retail environment. The brand is launching exclusively at Target with a new concept, a new format, and a new ritual for meeting your hair care needs. Initially thought to be too complex to shop offline, the brand designed a product and packaging system to bring customizable shampoo and conditioners in-store and make them available for Target’s guests to discover on retail shelves and in a unique experience on Target.com. Select one of four shampoo and conditioner bases (straight, wavy, curly, or coily). Then, select up to three #hairgoals (from 10 options). Each #hairgoal booster shot contains two hair goals, one for your shampoo and the other for your conditioner. Once at home, to complete your customization, follow these steps: Shake vigorously for 15 seconds.