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INTERNET | Internet Software & Services / Customer Relationship Management
fullstory.com

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Founded Year

2014

Stage

Incubator/Accelerator | Alive

Total Raised

$67.2M

About FullStory

FullStory develops software that records user interactions on a website or app, providing product and support teams insight into the interactions of visitors and customers. By adding a script to any website, FullStory records user interactions during a visit, enabling session playback that can replay everything from navigation to mouse clicks exactly as each user experienced it.

FullStory Headquarter Location

1745 Peachtree St NE Suite G

Atlanta, Georgia, 30309,

United States

404-993-7977

Latest FullStory News

Qualtrics Launches New Solutions To Help Companies Design Digital Experiences That Attract And Retain Loyal Customers

Jun 10, 2021

Qualtrics Launches New Solutions To Help Companies Design Digital Experiences That Attract And Retain Loyal Customers Four new solutions help companies design web and in-app experiences that combine consumer feedback and digital analytics to acquire new customers, engage existing customers, and improve brand loyalty Author: Jun 10, 2021 5:30 AM EDT PROVO, Utah and SEATTLE, June 10, 2021 /PRNewswire/ -- Qualtrics (Nasdaq: XM), the world's No. 1 Experience Management (XM) provider and creator of the XM category, today announced new solutions to help B2B and B2C organizations accelerate the pace of innovation across their digital channels. Expanding upon the catalog of digital solutions already released this year, these out-of-the-box solutions enable digital teams to quickly and effectively design and optimize the web and in-app experiences they deliver. These solutions enable companies to combine experience data-direct consumer feedback about their online interactions-and digital analytics, such as page views, to help them increase conversion, attract new and loyal customers, and drive growth through their digital channels. In a recent study by the Qualtrics XM Institute, more than 75% of 17,000+ global consumers started new digital activities over the past year, such as ordering groceries, taking online courses, or receiving medical advice - and they are not going back. As the pandemic accelerated digital transformation efforts by several years, the challenge organizations now face is understanding the hearts and minds of their customers to deliver digital experiences that keep them happy and engaged. In fact, customers who rate "emotion" highly as part of their overall experience are at least 35% more likely to make repeat purchases, and recommend and trust the brand. "As the volume of digital transactions increases, the competition for loyal consumers has never been higher," said Jay Choi, Chief Product Officer at Qualtrics. "Organizations need to design both memorable, personalized experiences that consumers want, based on a 360 view of their feedback and behaviors in order to build lasting customer and brand loyalty." Qualtrics is delivering the following new solutions to help companies understand consumer needs and preferences across their digital platforms, and enable them to quickly act on that experience data to increase conversion rates and grow their businesses: Web UX Optimizationand In-App Experience Optimizationhelp companies design seamless web, mobile, and in-app experiences that help customers quickly and efficiently accomplish their goals, such as subscribing or finding a support page, in order to drive consistent usage, adoption, and revenue. These solutions automatically identify the web and app design or UX elements that are underperforming or causing visitors frustration, such as site layout and browsing capabilities, and enable companies to trigger intelligent workflows that are automatically routed to the right teams to resolve. These solutions also have built-in benchmarks so companies can compare their own performance on digital KPIs, such as CSAT or likelihood to return, to their industry peers. E-Commerce Experience Optimizationhelps companies increase online revenue by optimizing the discovery and purchasing process for customers. The solution uses customer feedback and behavioral signals to quickly identify visitors' pain points in their purchasing journey, such as shipping costs or forced account creation, that are contributing to lower conversion rates. It also enables e-commerce teams to embed feedback tools across their site to measure the effectiveness of their content, such as product descriptions or return and exchange policies, to better help visitors achieve their goals without needing to contact customer service. Digital Journey Optimizationenables companies to personalize interactions along the customer journey, such as new account sign-ups or checkout, to increase conversion rates. This solution leverages the Qualtrics XM Directory, the largest experience data database with over 4 billion unique profiles, to surface insights based on feedback from any customer segment, such as high-value or possible churn customers. These profiles contain individual preferences that enable companies to set up web and in-app feedback mechanisms tailored to these segments across multiple touchpoints, delivered in the way their customers expect. As a result, companies more deeply understand each customer's unique behavior and can quickly take action. Qualtrics integrates with a number of leading digital platforms, including Contentsquare, FullStory, Quantum Metric, and more, to help companies improve their web and mobile experiences through the user's perspective. These integrations enable companies to replay a visitor's web or mobile session, such as making a purchase, to pinpoint why visitors failed to convert at certain touchpoints. Combined with customer feedback from Qualtrics and behavioral signals, such as rage clicking, companies can immediately understand why visitors churned, quantify the impact that the churn has on their digital revenue, and take action immediately to improve the experience within their existing CRM systems. "As we enhance our digital footprint, our priority is customer obsession," said Kevin T. McAuliffe, VP of Digital Transformation and Delivery at Travel + Leisure Co., a joint customer of Qualtrics and FullStory. "We need to understand how our customers use what we are building and how they actually consume a digital experience . Digital analytics allow us to understand perception and behavior together so we have our eyes wide open about the customer journey and can make the best decisions about where to spend effort and capital." Additional Information: About Qualtrics Qualtrics, the world's No. 1 Experience Management (XM) provider and creator of the XM category, is changing the way organizations manage and improve the four core experiences of business--customer, employee, product, and brand. Over 13,500 organizations around the world are using Qualtrics to listen, understand, and take action on experience data (X-data™)--the beliefs, emotions, and intentions that tell you why things are happening, and what to do about it. The Qualtrics XM Platform™ is a system of action that helps businesses attract customers who stay longer and buy more, engage employees who build a positive culture, develop breakthrough products people love, and build a brand people are passionate about. To learn more, please visit qualtrics.com.

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Research containing FullStory

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned FullStory in 3 CB Insights research briefs, most recently on Jun 1, 2021.

Expert Collections containing FullStory

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

FullStory is included in 6 Expert Collections, including Smart Money VCs (2017-2019).

S

Smart Money VCs (2017-2019)

6,297 items

We crunched the data to identify the 24 VC firms with the best combination of portfolio valuations and investment outcomes.

E

Enterprise SaaS

2,452 items

Software-as-a-service (SaaS) – internet based software offered as a subscription – continues to become the de facto standard for software distribution and consumption. Enterprise SaaS continues to show particular promise, emerging as one of the most well-funded categories. Startu

A

AI 100 2019

100 items

A

Artificial Intelligence

7,066 items

This collection includes startups selling AI SaaS, using AI algorithms to develop their core products, and those developing hardware to support AI workloads.

D

Deloitte 2019 Technology Fast500 - North America

501 items

T

Tech IPO Pipeline 2020

282 items

Track and capture company information and workflow.

FullStory Patents

FullStory has filed 14 patents.

The 3 most popular patent topics include:

  • Rotating disc computer storage media
  • Graphical control elements
  • Computer storage media
patents chart

Application Date

Grant Date

Title

Related Topics

Status

7/17/2018

6/15/2021

Capturing and processing interactions with a user interface of a native application

Online chat, User interfaces, Differential geometry, Graphical user interfaces, Web frameworks

Grant

10/4/1977

10/19/1969

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6/23/1956

7/30/1957

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11/1/1958

2/15/1998

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12/4/1952

6/16/1991

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Application Date

7/17/2018

3/24/2011

12/3/1987

8/24/1981

9/10/2010

Grant Date

6/15/2021

6/6/1977

6/26/2004

11/29/2012

6/23/1993

Title

Capturing and processing interactions with a user interface of a native application

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Related Topics

Online chat, User interfaces, Differential geometry, Graphical user interfaces, Web frameworks

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Status

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FullStory Web Traffic

Rank
Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
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