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Founded Year



Seed VC | Alive

Total Raised


Last Raised

$600K | 2 yrs ago

About FUGU

FUGU builds a platform to help build trust between online merchants and their customers.

Headquarters Location

99 Ehad Haam St

Tel Aviv,


FUGU's Product Videos

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FUGU's Products & Differentiators

    Mutli-Tier Risk Prevention and Chargeback Guarantee

    1. Initial Risk Profiling: Relating each payment to a configurable risk scenario indicating different levels of verification requirements, if any, and routing orders to different fulfillment methods. 2. Payment Monitoring & KYC Automation Continuous payment monitoring and automated KYC procedures alert to abnormal transaction changes, and customer interactions including the collection of selfie IDs, credit card scans, etc. 3. Risk Scoring Continues risk analysis Alerting on fraudulent transactions right before production, shipment or delivery, based on the customer’s extended interaction trail offering a full chargeback guarantee to selected customers. 4. Chargeback Management Long after the payment, in the unfortunate case of a customer filing an unjustified chargeback, the customer’s entire interaction trail is available as

Expert Collections containing FUGU

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FUGU is included in 1 Expert Collection, including E-Commerce.



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Latest FUGU News

World’s largest reinsurer to insure Israeli startup’s algorithm

Jan 18, 2023

Israeli company FUGU has created a solution designed to deal with complex e-commerce frauds CTech The largest reinsurer in the world, the German company Munich Re, will insure the algorithm of the Israeli startup FUGU, which is developing a system to detect fraud in e-commerce transactions. FUGU has created a solution designed to deal with complex e-commerce frauds. The prevalence of fraud in e-commerce results in merchants becoming overprotective, even at the cost of blocking normal transactions. (Omer Stein) As part of the deal, Munich Re will insure FUGU's algorithm, in case it doesn't detect fraud. Related articles: Dikla Wagner, who represents Munich Re in Israel and is the Head of Tech Scouting for Munich Re in Israel, said: "We live in a dynamic reality, when the technologies themselves also create new risks. The great innovation is the ability not to be afraid of facing those risks, such as AI risks, and understand and quantify them. Insuring the risk and actually taking it out of the equation allows the startup growth potential." TAGS

FUGU Frequently Asked Questions (FAQ)

  • When was FUGU founded?

    FUGU was founded in 2017.

  • Where is FUGU's headquarters?

    FUGU's headquarters is located at 99 Ehad Haam St, Tel Aviv.

  • What is FUGU's latest funding round?

    FUGU's latest funding round is Seed VC.

  • How much did FUGU raise?

    FUGU raised a total of $600K.

  • Who are FUGU's competitors?

    Competitors of FUGU include SEON Technologies and 5 more.

  • What products does FUGU offer?

    FUGU's products include Mutli-Tier Risk Prevention and Chargeback Guarantee.

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Forter provides a fraud prevention and protection solutions for e-commerce companies. It offers solutions such as fraud management, abuse prevention, identity protection, payment optimization, chargeback recovery, and more. It was founded in 2013 and is based in New York, New York.

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Sift Science provides real-time machine learning fraud prevention solutions for online businesses across the globe. Its machine learning software automatically learns and detects fraudulent behavioral patterns, alerting businesses before they or their customers are defrauded. Beyond this, the company has also launched a new set of products designed to detect and mitigate additional types of fraud and abuse, including: Account abuse, Content abuse, and Promo abuse.


NS8 is an eCommerce company that provides abuse, fraud, and user experience protection tools. The company uses behavioral analytics, real-time user scoring, and global monitoring to optimize and protect against threats, which give eCommerce merchants insight into their real customers. Logo provides a fraud detection and prevention platform. The platform helps online merchants, travel agencies, and financial services companies to reduce payment fraud and supercharge their operations with visual analytics technologies. The company was founded in 2015 and is based in New York, New York.

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NoFraud is an all-in-one fraud prevention solution that leverages a combination of human intelligence and AI-powered, multi-layered fraud screening technology to instantly detect and block fraudulent orders in real-time, eliminating chargebacks and boosting order approval rates.

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