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Fruitful company logo


Founded Year



Seed | Alive

Total Raised


Last Raised

$8M | 1 yr ago

About Fruitful

Fruitful operates a financial wellness platform that provides customer-aligned banking with expert financial guidance, 24/7 customer service, and personal finance tools. It is a direct-to-consumer firm. The company was founded in 2021 and is based in New York, New York.

Headquarters Location

New York, New York,

United States

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Expert Collections containing Fruitful

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Fruitful is included in 2 Expert Collections, including Wealth Tech.


Wealth Tech

2,018 items

A category of financial technology that is digitizing & streamlining the delivery of wealth management. Included: Startups that offer technology-enabled tools for active and passive wealth management for retail investors and advisors.



7,985 items

US-based companies

Latest Fruitful News

New financial planning start-up Fruitful raises $33m in funding

Jun 14, 2022

14th June 2022 New York-based financial wellness platform Fruitful has emerged from stealth and raised $33 million in seed and Series A funding. Fruitful emerges from stealth The rounds were led by Emigrant Bank and 8VC, with participation from Lux Capital, Founders Fund, along with a number of angel investors. With plans to launch its app in fall this year, Fruitful claims its platform will provide “radically customer-aligned banking with expert financial guidance, 24/7 customer service and powerful personal finance tools”. Fruitful says it will offer these services for a “transparent and affordable” subscription fee instead of hidden fees and selling products on commission. “A startling reality is that 36% of Americans don’t have enough in their bank account to handle an emergency expense of $400,” says Josh McManus, CEO and co-founder of Fruitful. “That has to change, and a more transparent, educational, consumer-focused approach to personal finance is one step in making it happen.” He adds that Fruitful “is committed to using technology to help people access a more secure financial future – and have a material impact on more than just the economy”.

Fruitful Frequently Asked Questions (FAQ)

  • When was Fruitful founded?

    Fruitful was founded in 2021.

  • Where is Fruitful's headquarters?

    Fruitful's headquarters is located at New York.

  • What is Fruitful's latest funding round?

    Fruitful's latest funding round is Seed.

  • How much did Fruitful raise?

    Fruitful raised a total of $33M.

  • Who are the investors of Fruitful?

    Investors of Fruitful include Founders Fund, Lux Capital, Elad Gil, 8VC, Kal Vepuri and 3 more.

  • Who are Fruitful's competitors?

    Competitors of Fruitful include PocketNest and 4 more.

Compare Fruitful to Competitors


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Kaira Technologies offers digital financial wellness solutions. It provides individuals with a financial wellness application thereby helping people attain a stress-free life. It was founded in 2018 and is based in Montreal, Quebec.

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Minna Technologies

Minna Technologies is a FinTech company on a mission to bring power to the modern consumer by partnering up with retail banks to build a new generation of financial products that make people’s lives better.

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BillShark is a service that negotiates lower service bills for its clients.

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Cushion is reimagining how consumers pay their bills. Cushion specializes in automated bank and credit card fee negotiation, having secured customers more than $13 million in refunds. By expanding into bill pay, Cushion will offer consumers a single place to track, pay, and finance their bills so that they can avoid overdraft and late fees altogether. The company was founded in 2016 and is based in San Francisco, California.


BillTrim is a bill management platform. It offers an online service for users. Its platform provides bill-trimming services for cable, cell phones, electricity, and more. It was founded in 2016 and is based in Mountain View, California.

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