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Founded Year



Acquired | Acquired

About Frugi

Frugi provides organic cotton apparel and accessories for toddlers, children, and new mothers. It offers cloth nappies, tops, cardigans, and other related products that are manufactured from recycled plastic bottles and organic cotton. The company was founded in 2004 and is based in Cornwall, U.K. In December 2022, Frugi was acquired by Refined Brands. The terms of the transaction were not disclosed.

Headquarters Location

Hornsby House, Wheal Vrose Business Park Helston

Cornwall, England, TR13 0FG,

United Kingdom



Expert Collections containing Frugi

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Frugi is included in 1 Expert Collection, including E-Commerce.



10,549 items

Companies that sell goods online (B2C), or enable the selling of goods online via tech solutions (B2B).

Latest Frugi News

Tyrone Sarucan joins Refined Brands as chief financial officer

Nov 3, 2023

Refined Brands has appointed Tyrone Sarucan as chief financial officer (CFO), effective October 23, 2023. Founded in February 2021, Refined Brands portfolio includes Celtic & Co., Turtle Doves, Kettlewell Colours, and Frugi. Commenting on Sarucan’s appointment as CFO, James Williams, managing director of Refined Brands, said: “Tyrone brings a wealth of experience and expertise in the field of finance, having held key leadership positions at PVH working on brands such as Tommy Hilfiger and Calvin Klein as part of the group. He will play a key role in the next phase of growth for Refined Brands, expanding its portfolio of British heritage, digital-first brands.” Sarucan, the company said in a statement, joins from PVH where he has served in various positions since 2015, most recently as VP of finance and operations, Northern Europe (UK, Ireland, Netherlands, Nordics, and Baltics). Prior to this he was leading auditing teams at PwC in the UK and Australia. “The group has a unique and distinct family of sustainable brands with a management team dedicated to the overarching strategy and vision in pushing this agenda forwards. Each brand in the group has a differentiated proposition, which makes this such an exciting journey ahead,” added Sarucan.

Frugi Frequently Asked Questions (FAQ)

  • When was Frugi founded?

    Frugi was founded in 2004.

  • Where is Frugi's headquarters?

    Frugi's headquarters is located at Hornsby House, Wheal Vrose Business Park, Cornwall.

  • What is Frugi's latest funding round?

    Frugi's latest funding round is Acquired.

  • Who are the investors of Frugi?

    Investors of Frugi include Refined Brands and True.



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