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About Frontastic

Frontastic is a digital customer experience provider that enables online retailers, brands, marketplaces, and agile startups to implement customer-centricity CRM solutions. It was founded in 2017 and is based in Munster, Germany. In November 2021, Frontastic was acquired by Commercetools. The terms of the transaction were not disclosed.

Headquarters Location

Hafenweg 16

Munster, 48155,


+49 (0) 251-590495-84

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Latest Frontastic News

Beiersdorf acquires our portfolio company S-Biomedic

Jan 5, 2023

20.12.2022 German skincare company Beiersdorf announced that it acquired a majority stake in our Belgian life science startup S-Biomedic. Verve Ventures first invested in S-Biomedic’s Series A financing round alongside Beiersdorf in 2018. In this article, we look back at our journey with S-Biomedic. Veronika Oudova co-founded S-Biomedic in 2014 together with Bernhard Paetzold and Marc Güell. At the time, she was living in Barcelona, working as a business analyst in market research, but looking for new challenges, she recounts in our interview (published in March 2022). She met her two co-founders, both of whom have PhDs in microbiology, while playing beach volleyball. That year, there had been a very successful gut microbiome transplant. (The community of microorganisms that are living together in any given habitat is called the microbiome.) Bernhard and Marc, inspired by this breakthrough, thought of possible applications, especially to the skin microbiome. An imbalance of the millions of beneficial and harmful bacteria on our skin can lead to a variety of conditions including acne, eczema, dandruff, and neurodermitis. Veronika had had skin problems herself and tried all sorts of products, from those sold at the pharmacy to home remedies. Nothing had worked. She was intrigued. Because of her background in management, Bernhard and Marc convinced her to help them turn their idea into a business. S-Biomedic developed proprietary technology to source and combine beneficial bacteria directly from healthy human skin. “Imagine your skin, with a bacteria population living on it. Some of the bacteria are more pathogenic – they create irritation and inflammation and challenge your immune system. We swipe away the population and replace it with a live, new population. It lives on the skin and helps it return to a healthy state” Veronika explains the basic principle of S-Biomedic’s approach. It differs from probiotic skin care products already on the market by using true skin probiotics, which means bacteria that belong on the skin. It is also very different from traditional acne treatments whereby a ‘big blast’ is applied to fight acne but which ends up pushing the skin’s microbiome from one imbalance into another one. The acne market is worth USD 4 billion; USD 2 billion in cosmetics and USD 2 billion in pharma. Probiotic skincare product sales grow about 15% year on year. “The ability to select and combine specific beneficial bacteria strains into a pharmaceutical-grade product is a key innovation of S-Biomedic and makes up the core of its patent portfolio. This ensures that beneficial microbes colonize the skin in the most efficient and sustainable way possible”, explains Michael Blank, who leads Verve Ventures’ investment team. He was also responsible for Verve’s investment in S-Biomedic ’s Series A financing round. “Following the success of gut microbiome treatments, skin is rapidly becoming the main target of microbiome research and represents a fast-growing multi-billion dollar opportunity”, Blank wrote in 2018. Once again, Verve’s expertise as deep tech investor is demonstrated, as our team correctly identified the potential of S-Biomedic’s technological breakthrough in the fast-growing skin microbiome market. At that time, pre-clinical studies had already yielded the first positive results, and S-Biomedic had garnered strong support from key opinion leaders in dermatology. Verve’s private investor network was able to co-invest in the round with the industry leaders DSM and Beiersdorf. Invest in Startups With annual investments of EUR 60-70 mio, we belong to the top 10% most active startup investors in Europe. We therefore get you into competitive financing rounds alongside other world-class venture capital funds. Since then, S-Biomedic has launched its first proprietary product on the market and collaborated with Beiersdorf, the Hamburg-based multinational that counts leading international brands such as Nivea, Eucerin and La Prairie amongst its portfolio. In 2021, Beiersdorf generated EUR 7.6 bn in sales. Moreover, S-Biomedic published multiple scientific papers and emphasized clinical testing to ensure that its products are safe and effective. It has built a strong IP portfolio and a unique database of the strains they have physically available. Verve’s team has supported S-Biomedic on its journey to a successful exit. “We appreciate and enjoy the direct and constructive communication we have with the team since the start of our journey back in 2018”, says Veronika Oudova. In 2022, the company launched its first consumer product under the Sencyr brand in the German market. It was the first time worldwide that a product incorporating the beneficial skin bacterium c. acnes hit the shelves. It has garnered positive reviews on Trustpilot. “I’ve had acne for the last 3 years and Sencyr is the only thing that has helped me (big time).”, one customer wrote. With the acquisition by Beiersdorf, which has more than 20’000 people worldwide, S-Biomedic will continue to be managed as a standalone entity under Beiersdorf’s existing microbiome program. The purchase price wasn’t disclosed publicly. Written by 19.11.2021 Verve Venture's 6th exit this year was a speedy one: Our network invested in Frontastic at the beginning of 2021, based on our conviction that a paradigm shift in e-commerce is gathering speed. E-commerce firms don't want to rely on monolithic software anymore, but switch to a headless architecture. The acquisition of SaaS startup Frontastic shows the merits of our investment thesis. 11.01.2021 Venture capital is a risky asset class because unlike in other asset classes, the major part of the expected returns come from a handful of investments. But there is a way to mitigate this hit-or-miss problem: Instead of trying to foresee the future and bet big on winners, investors should build a broad portfolio of investments. Startups,Innovation andVenture Capital Sign up to receive our weekly newsletter and learn about investing in technologies that are changing the world. We use cookies and analysis tools to provide a user-friendly experience and personalize the content of the Website. You can accept these cookies using the “I Agree” button. To learn more and configure cookies press “Privacy Preferences” button. Privacy Preferences 1.1. Verve Capital Partners AG ("VERVE") respects Users’ privacy. This Privacy Policy explains (i) what information VERVE collects through the Users access and use of the Website as well as through the access and use of the Services; (ii) the use VERVE makes of such information; and (iii) the security level VERVE provides for protecting such information. 1.2. By expressly accepting this Privacy Policy, the Users agree to the terms and conditions of this Privacy Policy and are aware that VERVE’s policies may change in the future to adapt to future practices, technology or modification in the law. All terms not defined herein are defined in the Terms accessible at 2. Collected information 2.1. When Users access and use the Services, VERVE collects the specific following personal data and information ("User Information"): (iii) email address; experience, entities controlled by Users, portfolio data within Investiere, certified ID copies, etc. ); (x) IP address; (xii) research criteria; (xiii) list of the startups viewed on the Website; (xiv) Users’ interaction with the Services such as their navigation details on the Website, notably without limitation information about Users’ Web browser, webpages Users visited and saved, and log files; and (xv) data collected from third-party plugins/websites such as without limitation Facebook, Google, LinkedIn, Twitter, XING, Keen IO, Intercom, Mailchimp, Sentry, Cloudflare, Amazon Cloudfront, that are provided when Users submit their User Information through the Services. 2.2. 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Third-party websites The Website may contain links to other websites. This Privacy Policy does not apply to the practices of any company or individual that VERVE does not control, nor to any websites that may be linked from the Website. Users should carefully review the privacy policies of any websites that Users visit from the Website to learn more about their information and privacy practices. The collection and use of User Information or any other personal information shall be governed by such other party or website’s privacy policy. VERVE cannot be held responsible for their privacy practices. In particular, the Website contains links to third-party websites such as listed in Section 2.1 (xv), of which privacy policies can be found on their respective websites. 5. Communication to third parties VERVE may in some limited instances communicate the User Information to specific third parties, on a strict need-to-know basis, to achieve the purposes described in this Privacy Policy: (i) VERVE’s personnel; (ii) Investors, with respect to Entrepreneurs and vice versa; (iii) VERVE’s service providers such as the companies listed under Section 4, in particular for targeted marketing (iv) competent courts or supervisory or regulatory bodies, when VERVE shall compellingly disclose User Information, pursuant to any applicable law, regulation or order, e.g. in case of merger, sale or acquisition, or (v) VERVE’s IT systems providers, cloud service providers, database providers and consultants; (vi) business partners with whom VERVE conducts business with, which is necessary to offer the Services jointly with VERVE; and 6. 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Frontastic Frequently Asked Questions (FAQ)

  • When was Frontastic founded?

    Frontastic was founded in 2017.

  • Where is Frontastic's headquarters?

    Frontastic's headquarters is located at Hafenweg 16, Munster.

  • What is Frontastic's latest funding round?

    Frontastic's latest funding round is Acquired.

  • How much did Frontastic raise?

    Frontastic raised a total of $2M.

  • Who are the investors of Frontastic?

    Investors of Frontastic include Commercetools, Foundry Munich, Ventech, Reimann Investors, NRW.Bank Venture Fund and 5 more.

  • Who are Frontastic's competitors?

    Competitors of Frontastic include Front-Commerce and 1 more.

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