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Frontastic

frontastic.cloud

Founded Year

2017

Stage

Acquired | Acquired

Total Raised

$2M

About Frontastic

Frontastic is a digital customer experience provider that enables online retailers, brands, marketplaces, and agile startups to implement customer-centricity CRM solutions. It was founded in 2017 and is based in Munster, Germany. In November 2021, Frontastic was acquired by Commercetools. The terms of the transaction were not disclosed.

Headquarters Location

Hafenweg 16

Munster, 48155,

Germany

+49 (0) 251-590495-84

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Latest Frontastic News

Beiersdorf acquires our portfolio company S-Biomedic

Jan 5, 2023

20.12.2022 German skincare company Beiersdorf announced that it acquired a majority stake in our Belgian life science startup S-Biomedic. Verve Ventures first invested in S-Biomedic’s Series A financing round alongside Beiersdorf in 2018. In this article, we look back at our journey with S-Biomedic. Veronika Oudova co-founded S-Biomedic in 2014 together with Bernhard Paetzold and Marc Güell. At the time, she was living in Barcelona, working as a business analyst in market research, but looking for new challenges, she recounts in our interview (published in March 2022). She met her two co-founders, both of whom have PhDs in microbiology, while playing beach volleyball. That year, there had been a very successful gut microbiome transplant. (The community of microorganisms that are living together in any given habitat is called the microbiome.) Bernhard and Marc, inspired by this breakthrough, thought of possible applications, especially to the skin microbiome. An imbalance of the millions of beneficial and harmful bacteria on our skin can lead to a variety of conditions including acne, eczema, dandruff, and neurodermitis. Veronika had had skin problems herself and tried all sorts of products, from those sold at the pharmacy to home remedies. Nothing had worked. She was intrigued. Because of her background in management, Bernhard and Marc convinced her to help them turn their idea into a business. S-Biomedic developed proprietary technology to source and combine beneficial bacteria directly from healthy human skin. “Imagine your skin, with a bacteria population living on it. Some of the bacteria are more pathogenic – they create irritation and inflammation and challenge your immune system. We swipe away the population and replace it with a live, new population. It lives on the skin and helps it return to a healthy state” Veronika explains the basic principle of S-Biomedic’s approach. It differs from probiotic skin care products already on the market by using true skin probiotics, which means bacteria that belong on the skin. It is also very different from traditional acne treatments whereby a ‘big blast’ is applied to fight acne but which ends up pushing the skin’s microbiome from one imbalance into another one. The acne market is worth USD 4 billion; USD 2 billion in cosmetics and USD 2 billion in pharma. Probiotic skincare product sales grow about 15% year on year. “The ability to select and combine specific beneficial bacteria strains into a pharmaceutical-grade product is a key innovation of S-Biomedic and makes up the core of its patent portfolio. This ensures that beneficial microbes colonize the skin in the most efficient and sustainable way possible”, explains Michael Blank, who leads Verve Ventures’ investment team. He was also responsible for Verve’s investment in S-Biomedic ’s Series A financing round. “Following the success of gut microbiome treatments, skin is rapidly becoming the main target of microbiome research and represents a fast-growing multi-billion dollar opportunity”, Blank wrote in 2018. Once again, Verve’s expertise as deep tech investor is demonstrated, as our team correctly identified the potential of S-Biomedic’s technological breakthrough in the fast-growing skin microbiome market. At that time, pre-clinical studies had already yielded the first positive results, and S-Biomedic had garnered strong support from key opinion leaders in dermatology. Verve’s private investor network was able to co-invest in the round with the industry leaders DSM and Beiersdorf. Invest in Startups With annual investments of EUR 60-70 mio, we belong to the top 10% most active startup investors in Europe. We therefore get you into competitive financing rounds alongside other world-class venture capital funds. Since then, S-Biomedic has launched its first proprietary product on the market and collaborated with Beiersdorf, the Hamburg-based multinational that counts leading international brands such as Nivea, Eucerin and La Prairie amongst its portfolio. In 2021, Beiersdorf generated EUR 7.6 bn in sales. Moreover, S-Biomedic published multiple scientific papers and emphasized clinical testing to ensure that its products are safe and effective. It has built a strong IP portfolio and a unique database of the strains they have physically available. Verve’s team has supported S-Biomedic on its journey to a successful exit. “We appreciate and enjoy the direct and constructive communication we have with the team since the start of our journey back in 2018”, says Veronika Oudova. In 2022, the company launched its first consumer product under the Sencyr brand in the German market. It was the first time worldwide that a product incorporating the beneficial skin bacterium c. acnes hit the shelves. It has garnered positive reviews on Trustpilot. “I’ve had acne for the last 3 years and Sencyr is the only thing that has helped me (big time).”, one customer wrote. With the acquisition by Beiersdorf, which has more than 20’000 people worldwide, S-Biomedic will continue to be managed as a standalone entity under Beiersdorf’s existing microbiome program. The purchase price wasn’t disclosed publicly. Written by 19.11.2021 Verve Venture's 6th exit this year was a speedy one: Our network invested in Frontastic at the beginning of 2021, based on our conviction that a paradigm shift in e-commerce is gathering speed. E-commerce firms don't want to rely on monolithic software anymore, but switch to a headless architecture. The acquisition of SaaS startup Frontastic shows the merits of our investment thesis. 11.01.2021 Venture capital is a risky asset class because unlike in other asset classes, the major part of the expected returns come from a handful of investments. But there is a way to mitigate this hit-or-miss problem: Instead of trying to foresee the future and bet big on winners, investors should build a broad portfolio of investments. Startups,Innovation andVenture Capital Sign up to receive our weekly newsletter and learn about investing in technologies that are changing the world. We use cookies and analysis tools to provide a user-friendly experience and personalize the content of the Website. You can accept these cookies using the “I Agree” button. To learn more and configure cookies press “Privacy Preferences” button. Privacy Preferences 1.1. Verve Capital Partners AG ("VERVE") respects Users’ privacy. This Privacy Policy explains (i) what information VERVE collects through the Users access and use of the Website as well as through the access and use of the Services; (ii) the use VERVE makes of such information; and (iii) the security level VERVE provides for protecting such information. 1.2. By expressly accepting this Privacy Policy, the Users agree to the terms and conditions of this Privacy Policy and are aware that VERVE’s policies may change in the future to adapt to future practices, technology or modification in the law. All terms not defined herein are defined in the Terms accessible at https://www.verve.vc/legal. 2. Collected information 2.1. When Users access and use the Services, VERVE collects the specific following personal data and information ("User Information"): (iii) email address; experience, entities controlled by Users, portfolio data within Investiere, certified ID copies, etc. ); (x) IP address; (xii) research criteria; (xiii) list of the startups viewed on the Website; (xiv) Users’ interaction with the Services such as their navigation details on the Website, notably without limitation information about Users’ Web browser, webpages Users visited and saved, and log files; and (xv) data collected from third-party plugins/websites such as without limitation Facebook, Google, LinkedIn, Twitter, XING, Keen IO, Intercom, Mailchimp, Sentry, Cloudflare, Amazon Cloudfront, that are provided when Users submit their User Information through the Services. 2.2. VERVE collects the User Information when Users access and use the Services, in particular: (i) when Users access and navigate through the Website; (ii) when Users willingly and voluntarily submit User Information through web forms, by uploading User Content on the Website or through the Business Management Tools of the Website, or with their explicit consent by separate submission outside the Website; (iv) when Entrepreneurs submit an inquiry about an Investor of their interest; (v) through third-party plugins/websites; and (vi) through cookies and other analytics tools. 3. Use of collected information 3.1. The User Information listed in Section 2.1 (i) to (ix) are strictly necessary for VERVE’s core Services, to provide notably a meeting place for Entrepreneurs of early stage ventures and Investors and enabling Investors to invest within such early stage ventures. Users can withdraw at any time theirs consent for such specific data processing. Please note however that such data processing is strictly necessary to provide the Users the Services and that a withdrawal may lead to the drawback that VERVE would not be able to provide and perform properly the Services any more. In such case, VERVE may terminate the Users’ access and/or use to all or part of the Services without incurring any liability whatsoever. 3.2. In addition, VERVE collects the User Information listed in Section 2.1 for the following specific purposes: (i) to provide Users email alerts on interesting early stage ventures; (ii) to communicate with the Users; (iii) to provide the Business Management Tools to the Users; (iv) to fuel a jobs posting section on the Website; (v) the Users’ subscription to VERVE’s newsletter, in order to provide them further news and updates such as new early stage ventures matching their interest; (vi) to provide Users with targeted marketing and advertising tailored to their preferences; (vii) to offer Users similar Services; (viii) to re-engage Users accessing and using the Services; (ix) to improve the Services; (x) for cybersecurity of the Services; and (xi) for statistical and planning purposes. Users can withdraw at any time their consent for the such specific data processing listed in this Section 3.2. In addition, Users have the rights set forth in Section 10 of this Privacy Policy. 4. Third-party websites The Website may contain links to other websites. This Privacy Policy does not apply to the practices of any company or individual that VERVE does not control, nor to any websites that may be linked from the Website. Users should carefully review the privacy policies of any websites that Users visit from the Website to learn more about their information and privacy practices. The collection and use of User Information or any other personal information shall be governed by such other party or website’s privacy policy. VERVE cannot be held responsible for their privacy practices. In particular, the Website contains links to third-party websites such as listed in Section 2.1 (xv), of which privacy policies can be found on their respective websites. 5. Communication to third parties VERVE may in some limited instances communicate the User Information to specific third parties, on a strict need-to-know basis, to achieve the purposes described in this Privacy Policy: (i) VERVE’s personnel; (ii) Investors, with respect to Entrepreneurs and vice versa; (iii) VERVE’s service providers such as the companies listed under Section 4, in particular for targeted marketing (iv) competent courts or supervisory or regulatory bodies, when VERVE shall compellingly disclose User Information, pursuant to any applicable law, regulation or order, e.g. in case of merger, sale or acquisition, or (v) VERVE’s IT systems providers, cloud service providers, database providers and consultants; (vi) business partners with whom VERVE conducts business with, which is necessary to offer the Services jointly with VERVE; and 6. International transfer User Information may be transferred to and maintained on computers located outside of the Users state, province, country or other governmental jurisdiction, where the privacy laws may not be as protective as those in Users’ jurisdiction. In submitting such User Information, each User specifically agrees to that transfer. 7. Cookies 7.1. VERVE also uses “cookies” to collect information. A cookie is a small data file that VERVE transfers to electronic device and is stored on the User’s electronic device. When Users access and use the Services, e.g. the Website, the cookie identifies the User’s electronic device. VERVE also uses cookies to measure the traffic to and usage of the Services and their different features, and other miscellaneous uses. VERVE’s Cookies Policy is set forth herein below. 7.2. If Users do not wish to have cookies placed on their electronic device, Users should set their browser or electronic device to refuse cookies before using the Services, with the drawback that certain features of the Services may not function properly without the help of cookies. 8. Privacy Policy changes Any future modifications or amendment to this Privacy Policy and/or to the processing of User Information, as described in this Privacy Policy, will be notified to Users in advance through an individual notice through VERVE’s usual communication channels (e.g. by email or communication within their Account) as well as through the 9. Data security VERVE always strive to ensure security, integrity and privacy of the User Information. VERVE has adopted and implemented technical and organizational measures to avoid unauthorized access or disclosure of any User Information. 10. Users’ rights Users may exercise the following rights under the conditions and within the limits set forth under applicable law: (i) the right to access their User Information, as processed by VERVE and, if Users believe that any information relating to them is incorrect, obsolete or incomplete, to request its correction or update; (ii) the right to request the erasure of their User Information or the restriction thereof to specific categories (iii) the right to object to a channel of communication used for direct marketing purposes; (iv) the right (i) to be informed about any decision making, based the fully automated processing of their User Information, (ii) to express their view on such decision and (iii) to require that it be verified by a human being, except if (a) such decision is directly related to the conclusion of an agreement between VERVE and their request is accepted or (b) if they have given their express consent to such automated decision making; and (v) the right to request their User Information’s portability, i.e. that the User Information Users have provided to VERVE be returned to the concerned User or transferred to the person of their choice, in a structured, commonly 11. Governing law and jurisdiction 11.1. This Privacy Policy and all matters arising out of or relating to this Privacy Policy shall be governed by Swiss law at the exclusion of any provisions of conflict of law rules that might lead to the application of other than Swiss law. any 12. Questions COOKIES POLICY 1. Type of cookies used 1.1. VERVE uses several types of cookies. Some are essential, while other Users can opt out of or block. Opting out or blocking some cookies may affect the functionality of the Services. 1.2. The below explanations shall help Users to make informed choices about the information Users provide to VERVE 2. Why and how VERVE uses cookies 2.1. There are broadly four reasons why a cookie might be stored on Users’ electronic device when accessing and using the Services: cookies that make the Services work properly for Users; cookies that collect data about Users’ use of the Services which is then used on an anonymous basis to help VERVE cookies that remember the personal preferences and make the Services easier for Users to use; cookies that are placed by third-party services which allow a full access and use of the Services online. VERVE has no control over these third-party cookies. 2.2. These cookies are placed on User’s electronic device either by VERVE or by the third parties whose services Users use as part of the Services. 2.3. Some cookies are retained in the Users’ electronic device for only as long as Users access and use the Services, while others persist for a longer specified or unspecified period. 3. How to block cookies Users can restrict or block cookies which are set during use of the Services by changing Users electronic device's or browser’s settings. For more detailed information, see http://www.AllAboutCookies.org. Some Services may not work if Users completely disable cookies, but many third-party cookies can be safely blocked. Check also information in User’s browser's help section for specific instructions on how to manage cookies. 4. Strictly necessary cookies Some cookies VERVE places on the User’s electronic device ensure that the Services, deliver the information and/or Services securely and optimally. Users must accept these cookies to be able to make access and use of the Services. 5. Functionality cookies Some cookies enable websites to remember choices persons make, for example, user name, and language or text size. These cookies are known as "functionality cookies" and help to improve a person's experience of a website by providing a more personalized service. 6. Performance cookies VERVE uses a number of tools that monitor User’s access and use of the Services to help VERVE improve and customize the provided information and/or Services. In particular the Website uses the Cookie Google Analytics which collects information and reports website usage statistics without personally identifying individual visitors to Google. Users can opt out of providing VERVE with this information if User wishes so, with no impact on User’s experience of the Website. To opt out of being tracked by Google Analytics when using the Website: https://tools.google.com/dlpage/gaoptout/. 7. Third-party cookies 7.1. The Services use third-party services or software. Many of these services may set cookies on Users’ electronic devices. 7.2. Users can block or remove cookies themselves by altering the settings of their electronic devices or browsers. Blocking these cookies is unlikely to impact on User’s experience of the Services. Google Analytics

Frontastic Frequently Asked Questions (FAQ)

  • When was Frontastic founded?

    Frontastic was founded in 2017.

  • Where is Frontastic's headquarters?

    Frontastic's headquarters is located at Hafenweg 16, Munster.

  • What is Frontastic's latest funding round?

    Frontastic's latest funding round is Acquired.

  • How much did Frontastic raise?

    Frontastic raised a total of $2M.

  • Who are the investors of Frontastic?

    Investors of Frontastic include Commercetools, SAP.io Foundry Munich, Ventech, Reimann Investors, NRW.Bank Venture Fund and 5 more.

  • Who are Frontastic's competitors?

    Competitors of Frontastic include Front-Commerce and 1 more.

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