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Founded Year



Seed VC | Alive

Total Raised


Last Raised

$1.56M | 5 yrs ago

About Friction Free Shaving

Friction Free Shaving is a UK-based monthly razor subscription service designed exclusively for women. The company delivers high-quality razors and relating shaving products to the customer's door from just £9 a month.

Friction Free Shaving Headquarters Location

Unit 11 Heritage Park Hayes Way, Heath Hayes

Cannock, England, WS11 7LT,

United Kingdom

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Expert Collections containing Friction Free Shaving

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Friction Free Shaving is included in 3 Expert Collections, including Direct-To-Consumer Brands (Non-Food).


Direct-To-Consumer Brands (Non-Food)

1,192 items

Startups selling their own branded products directly to consumers through owned e-commerce channels, rather than relying on department stores or big online marketplaces.



10,145 items


Beauty & Personal Care

2,022 items

Startups in the beauty & personal care space, including cosmetics brands, shaving startups, on-demand beauty services, salon management platforms, and more.

Latest Friction Free Shaving News

Consumer tech firm Friction Free Shaving closes £1.25m Series A

Apr 5, 2017

London DaaS firm WhenFresh closes £3m Series A Consumer tech firm Friction Free Shaving has raised £1.25m in Series A funding from Athene Capital LLP. This round follows on from the startup’s previous £150,000 equity crowdfunding raise on Seedrs with backing from business Angels. The company, based in the West Midlands, operates a subscription service and seeks to make quality female shaving products available to consumers. Alongside the funding, Friction Free Shaving , has also scored a partnership with Northern & Shell, the media publishing company, which owns the likes of OK! Magazine. Briar Keen, co-founder of Friction Free Shaving, commented on the news: “We are thrilled about this deal and have already seen some really encouraging results from our early activities with the Northern & Shell media team. “With the ongoing support from Northern & Shell and Athene Capital we believe this investment will allow us to treble our subscriber numbers by the end of the year, and fulfil our mission to empower as many women as possible to get a fair deal when it comes to shaving,” he added. The startup, which launched its first set of products 18 months ago, claims to have more than 8,000 active monthly subscribers. Lloyd Thomas, managing partner of Athene Capital, said: “The management team at Friction Free Shaving have identified a huge and untapped opportunity in the market of women’s shaving subscriptions. We are very confident in their ability to drive rapid growth and are excited to be backing them.” Friction Free Shaving’s raise comes after other startups in the subscription and consumer tech space announced investments rounds in the past few months. In February, flower subscription service Bloom & Wild announced the closure of a £3.75m Series B  and food recipe kit service Gousto secured an additional £10m in November last year. Enter your email address to receive updates straight to your inbox * indicates required

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Friction Free Shaving Rank

  • When was Friction Free Shaving founded?

    Friction Free Shaving was founded in 2015.

  • Where is Friction Free Shaving's headquarters?

    Friction Free Shaving's headquarters is located at Unit 11 Heritage Park, Cannock.

  • What is Friction Free Shaving's latest funding round?

    Friction Free Shaving's latest funding round is Seed VC.

  • How much did Friction Free Shaving raise?

    Friction Free Shaving raised a total of $1.77M.

  • Who are the investors of Friction Free Shaving?

    Investors of Friction Free Shaving include Athene Capital and Seedrs.

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