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Acquired | Acquired

About Freshop

Freshop is a web platform that provides full digital engagement for grocery and specialty retail including solutions for mobile, fulfillment and delivery. It is based in Rochester, New York. On January 7th, 2021, Freshop was acquired by NCR. The terms of the transaction were not disclosed.

Headquarters Location

3495 Winton Place Suite E-4

Rochester, New York, 14623,

United States

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Expert Collections containing Freshop

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Freshop is included in 2 Expert Collections, including Food & Meal Delivery.


Food & Meal Delivery

1,503 items

Startups and tech companies offering online grocery, food, beverage, and meal delivery services.


Grocery Retail Tech

825 items

Startups providing B2B solutions to grocery businesses to improve their store and omni-channel performance. Includes customer analytics platforms, in-store robots, predictive inventory management systems, online enablement for grocers and consumables retailers, and more.

Latest Freshop News

Forage Makes New York’s The Hub on the Hill Becomes First Food Hub Which Accepts SNAP EBT Payments

Jan 11, 2023

Forage has an in-house team of EBT and payments experts, including former Amazon, Instacart and Freshop employees. The company is already working with dozens of well-known grocers to help them accelerate their path to accepting EBT online.Forage, a payments processor that makes it easier for grocers to accept EBT (SNAP and cash) payments online, announced today that it has helped NY-based The Hub On the Hill (the Hub) become the first community food hub in the nation to accept SNAP EBT (food stamp) payments online.One in eight Americans receives government assistance to buy groceries. Many SNAP recipients are homebound, lack transportation, or live in a food desert without easy access to grocery stores, and would benefit greatly from the ability to order groceries online. While more than 250,000 brick-and-mortar locations accept SNAP benefits via EBT in-store, only a fraction have been approved for online EBT and even fewer of those are small stores or focused on providing local foods. “New York is one of the first states to see expansion of the SNAP Online Purchasing Pilot beyond chain stores,” said David Sandman, Ph.D., President and CEO of New York Health Foundation. “Food-insecure and homebound New Yorkers now have access to an easier, more dignified path to purchase healthy and affordable food.”“Rural grocery stores are struggling to stay afloat; the Adirondack region alone has permanently lost over a dozen brick-and mortar grocers in the past decade,” said Sawyer Cresap at AdkAction, whose members and volunteers helped make this project a reality. “Online ordering and home delivery are promising solutions for rural food access, but only if underserved residents have access to pay with SNAP online. We’ve been proud to help the Hub build capacity to deliver farm-fresh groceries to the homes of thousands of Adirondack residents living in food deserts. AdkAction is looking forward to continuing our work in supporting the program.”“The Hub is very focused on increasing food access and building a regional food system in Northern New York, and already has an active e-commerce presence. We wanted to extend that to our customers receiving SNAP EBT benefits,” said Jori Wekin, Co-Founder of the Hub on the Hill. “Navigating the USDA approval process to accept EBT online would have been difficult without the help of Forage, which guided us through preparation and testing. The Hub’s ability to accept SNAP EBT online will make an enormous difference for the thousands of customers we serve, many of whom rely on government programs to purchase food.”“Forage’s mission is to increase access to food by enabling consumers to use their government benefits online, and our work with The Hub on the Hill is a testament to that mission,” said Ofek Lavian , Co-founder and CEO of Forage. “We’re proud to be partnering with the first food hub in the nation to accept EBT payments online, giving food-insecure New Yorkers the ability to get high-quality, affordable, and locally grown food delivered directly to their doorstep.”

Freshop Frequently Asked Questions (FAQ)

  • Where is Freshop's headquarters?

    Freshop's headquarters is located at 3495 Winton Place, Rochester.

  • What is Freshop's latest funding round?

    Freshop's latest funding round is Acquired.

  • Who are the investors of Freshop?

    Investors of Freshop include NCR Corporation.

  • Who are Freshop's competitors?

    Competitors of Freshop include Thirstie and 6 more.

Compare Freshop to Competitors

Wynshop Logo

Wynshop is a provider of enterprise retail software. Wynshop builds on the company’s years of experience in providing e-commerce solutions to the world’s largest grocery retailers. Wynshop software is modular, scalable, and intelligent, enabling retailers to deliver digital storefronts, optimized fulfillment, and personalized shopper experiences to grow their businesses profitably.

Mercatus Technologies

Mercatus Technologies is a Canada-based software solutions provider that helps grocers create a seamless, multi-channel brand experience for their online shoppers through its end-to-end integrated commerce platform. Mercatus now includes AisleOne, a personalization intelligence engine on its retail platform. AisleOne looks at shopper data and behavior, using machine learning and artificial intelligence, to help personalize a customer's online experience.

Bikayi Logo

Bikayi is a B2B startup that provides free WhatsApp integrated eCommerce store setup with payment gateways and order tracking.

Dukaan Logo

Dukaan helps users and offline merchants easily create an online store, catalogues, and sell to customers through an application with simple tools.


Thirstie builds tools to enable internet commerce for liquor brands. It develops an application programming interface (API) that integrates directly with the brand website, It connects brands with localized retailers that deliver directly to consumers while working within the existing framework of the three-tier system. The company was founded in 2013 and is based in New York, New York. Logo provides all grocers, from smaller local retailers to national chains with hundreds of branches, with the tools to build and manage their own catalog of inventory and leverage advanced fulfillment methods to advance online business and meet growing consumer needs.'s quick time-to-market empowers grocers to swiftly move online, ensuring that customers continue to have the positive experience they already associate with the brand.

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