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FOOD & BEVERAGES | Non-alcoholic beverages
freal.com

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Founded Year

2004

Stage

Acquired | Acquired

About f'real foods

F'real sells authentic, high-quality milkshakes, smoothies and frozen coffee beverages, along with patented blending equipment, to more than 9,000 c-store and foodservice locations across the United States and Canada.

f'real foods Headquarter Location

37 Ave De Orinda

Orinda, California, 94563,

United States

855-777-7885

Latest f'real foods News

TikTok star Charli D'Amelio gave Dunkin' 294 million free video impressions in under 2 months and got her own cold brew tap as a thank-you

Feb 21, 2020

Dunkin' is one of several brands that are benefiting from a wave of free mentions and video impressions on TikTok. The milkshake company F'real Foods began posting sponsored content on TikTok after discovering that its users were already talking about its brand organically. It has since gained 460,000 followers, 8.9 million likes, and tens of millions of views on TikTok. "Our president mentioned that his daughter had seen people posting about F'real on TikTok," Alec Ledbetter, an associate consumer-marketing manager at the company, told Business Insider . "That was a marketer's dream. We needed to have our own TikTok for the F'real brand and essentially amplify this wave of virality that they're already engaging in." The difference between an unpaid mention and a sponsored post can be confusing for TikTok users Because brands appear on TikTok through both influencer marketing and user-generated videos, the difference between sponsored content and an unpaid nod to a brand can be blurry for the app's Gen-Z audience. Brands are regularly paying influencers to post sponsored content across social media, but disclosures aren't standardized and the language and hashtags that creators use to designate paid ads are variable. One TikTok user viewing a D'Amelio post about her love of Dunkin' assumed it was an ad: TikTok user @theclown133 assumed that D'Amelio was being compensated for her video about Dunkin'. TikTok The Federal Trade Commission currently advises influencers to clearly and conspicuously disclose that they are being compensated for a sponsored post. "It doesn't need to be written, exactly, it could be something that is stated," said Sandy Lynskey, a lawyer who works in the advertising and marketing practice at the law firm Mac Murray & Shuster. "Oftentimes what is clear and conspicuous can become subjective." The FTC may be taking steps to increase its enforcement on improper ad disclosures in influencer marketing. The regulator announced last week that it's considering new "requirements for technology platforms (e.g. Instagram, YouTube, and TikTok)" and focusing on reviewing the behavior of advertisers rather than targeting "small influencers." Charli isn't being paid by Dunkin', but the brand has sent her free merch and a cold brew tap While Dunkin' isn't paying D'Amelio to post about its products, she has worked on sponsorships with other large brands on TikTok. The TikTok star, who is represented by United Talent Agency along with her sister Dixie and parents Marc and Heidi, did paid promotions with Paramount Pictures for its "Sonic the Hedgehog" film and Sabra for its Super Bowl ad . She did propose the idea of a sponsorship with Dunkin in a tweet last year that received a humorous response from the brand. The company may not be paying D'Amelio for her Dunkin'-friendly posts, but it did send her free merchandise and a cold brew tap earlier this month.

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f'real foods Patents

f'real foods has filed 15 patents.

The 3 most popular patent topics include:

  • Cell cycle
  • Couplers
  • Home appliances
patents chart

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Grant Date

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11/16/2016

1/26/2021

Plumbing, Home appliances, Optical devices, Energy storage, Desserts

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1/26/2021

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Plumbing, Home appliances, Optical devices, Energy storage, Desserts

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