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Founded Year



Series C | Alive

Total Raised




Last Raised

$33.4M | 2 yrs ago

About Fount

Fount is a company that focuses on financial technology, specifically in the domain of artificial intelligence asset management. The company offers a robo-advisor service, which uses AI to provide asset management solutions, making it easier for people to manage their assets. Fount primarily serves the financial technology industry. Fount was formerly known as 웰스앤리버티. It was founded in 2015 and is based in Seoul, South Korea.

Headquarters Location

Seoul Square 416, Hangang-daero, Jung-gu

Seoul, 03740,

South Korea

+82 1833-4656


ESPs containing Fount

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

Financial Services / Wealth Tech

The B2C robo-advisors market offers automated advisory platforms that leverage algorithms and AI to offer personalized investment strategies based on a user's financial goals, risk tolerance, and timeline. They provide a convenient and cost-effective way for individuals to access professional-grade investment advice and portfolio management without the need for traditional human financial advisors…

Fount named as Challenger among 12 other companies, including Betterment, Wealthfront, and Wealthsimple.


Research containing Fount

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Fount in 3 CB Insights research briefs, most recently on Apr 14, 2022.

Expert Collections containing Fount

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Fount is included in 3 Expert Collections, including Wealth Tech.


Wealth Tech

2,053 items

Companies and startups in this collection digitize & streamline the delivery of wealth management. Included: Startups that offer technology-enabled tools for active and passive wealth management for retail investors and advisors.


Artificial Intelligence

10,958 items

Companies developing artificial intelligence solutions, including cross-industry applications, industry-specific products, and AI infrastructure solutions.



12,502 items

Excludes US-based companies

Latest Fount News

Cleveland's Fount leather opens store in Short North area of Columbus (photos)

Mar 31, 2017

comments Fount products are designed, cut and sewn in Cleveland." COLUMBUS, Ohio - Fount, the Cleveland-based leather goods company whose popularity has exploded over the past few years has taken the show on the road and opened a store in the Short North Arts District of Columbus. Owners Phillip and Jackie Wachter have a thing for artsy neighborhoods and they're not afraid of taking risks. Just seven months after opening their first store in the Gordon Square Arts District of Cleveland they saw an opportunity in the culturally rich section of Columbus and jumped on it. The new store officially opened March 25. As for risks, in just about three years they've taken Fount from being a team of two with a small table at the very first Cleveland Flea to 36 employees, two stores, a beautiful manufacturing studio in the ArtCraft Building and a successful stint on LeBron James' show "Cleveland Hustles," which earned them a limited time partnership with chef and entrepreneur Jonathon Sawyer Have a look at Fount's Gordon Square grand opening party Fount in Columbus looks much like the Cleveland store, though it is bigger at 1,100 square feet (compared to 900 square feet in Cleveland). It has the same chic vibe, exposed bricks, impressive dark wooden displays and shelves and the same smell of rich tanned leather and earthy candles. The Wachter's once again hired Cleveland carpenter Paul Taiclet of Taiclet Construction, LLC. His dark stained cabinetry and shelving stretches high into the tall ceiling leaving the bags well spaced and easy to examine. Architectural Justice of Cleveland created the granite countertops found throughout the store. Some of the furniture comes from Arhaus Furniture and Birchwood Supply Co., another Cleveland Flea regular, provided the vintage taxidermy. "We had more time to plan and build this location and with way less pressure. The Cleveland shop had to open in 30 days with the "Cleveland Hustles" deadlines," says Phillip Wachter. "We learned a lot from opening that store." Fount products are designed, cut and sewn in Cleveland. Most pieces are made from full grain Italian leather with a smooth oil and hot wax finish, which helps it develop a rich patina over the years. The line consists of several designs in bags and accessories including the popular Bellfield Tote. Fount supports other artists, as well, and carries jewelry including work by Clevelander Anne Harrill of Oceanne. There are hats by Bailey from Pennsylvania, the oldest hat maker in the U.S., cards, skincare, fun socks, candles and more. "Now that the store is open, we're going to concentrate our efforts on new designs and styles," says Wachter. "We've got several ideas and new things coming including a larger duffel bag and some new twists on the tote. We're also bringing back our dog collars and leashes and creating a line of belts." Fount's customer base is vast and loyal. Wachter says the average age range of their customer is about 33 to 48 years old. Fount is also making strides in online sales and will be revamping the website soon. They've shipped bags as far away as California and Alaska. They also plan on participating in the monthly Cleveland Flea events this summer where they have often practically sold out of inventory. The Short North is on High Street north of downtown Columbus near the Ohio State University campus. The district is lined with old tightly-packed brick buildings that have been given new life as art galleries, boutiques, specialty shops, bars, coffee shops and restaurants. FOUNT details: Cleveland: Address: 6706 Detroit Ave. in the Gordon Square Arts District. Hours: Closed Mondays; 11 a.m. to 7 p.m. Tuesday - Thursday; 11 a.m. to 8 p.m. Friday, Saturday; 11 a.m. to 5 p.m. Sunday. Columbus: Address: 668 N. High St., Columbus Hours: 11 a.m. to 7 p.m. Monday - Thursday; 11 a.m. to 8 p.m. Friday, Saturday; noon to 5 p.m. Sunday Links: For information and shopping go to . For up-to-the-minute info go to the  Fount Facebook page and follow @FOUNTleather on Twitter and @fountleathergoods on Instagram. See the  Short North Arts District website for information. Price Ranges: Prices start at $22 for small accessories up to about $1,400 for the extremely unique and difficult to make Banjo Bag. The Bellfield Tote straps are sewn with special techniques and carry a lifetime warranty. Cleveland Flea dates: April 22, May 13, June 10, July 8, Aug. 12, Sept. 9 and Oct. 14. See the  Flea website for more details including event hours as they become available. Fashion Flash

Fount Frequently Asked Questions (FAQ)

  • When was Fount founded?

    Fount was founded in 2015.

  • Where is Fount's headquarters?

    Fount's headquarters is located at Seoul Square, Seoul.

  • What is Fount's latest funding round?

    Fount's latest funding round is Series C.

  • How much did Fount raise?

    Fount raised a total of $49.58M.

  • Who are the investors of Fount?

    Investors of Fount include Smilegate Investment, kt investment, Korea Development Bank, Shinhan Capital, Hana Financial Investment and 10 more.

  • Who are Fount's competitors?

    Competitors of Fount include Quantit and 5 more.


Compare Fount to Competitors


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Doomoolmori is a company that focuses on financial innovation through artificial intelligence and data technology. The company offers a range of services for financial asset management, including a robo-advisor app that uses global investment data and algorithm strategies, pension consulting, and various other asset management services. Doomoolmori primarily serves individual, corporate, and institutional investors. It was founded in 2015 and is based in Seoul, South Korea.


AIM is a company that focuses on wealth management in the financial services industry. The company offers low-cost portfolio management services, utilizing investment research and software algorithms to provide tailored solutions for investors. Its primary customers are underserved investors in the financial services sector. It was founded in 2015 and is based in Seoul, South Korea.


Owwl provides online investment advisory, asset management, and crowdfunding services. The company's platform analyzes the current financial markets and predicts their prospects. It was founded in 2014 and is based in Seoul, South Korea.

Quarterback Group

Quarterback Group operates as a financial services company. It provides asset management services to customers. The company was founded in 2016 and is based in Seoul, South Korea.


Quantec develops a hybrid asset management service. The company's Interactive Robo-Advisor (IRA) platform enables asset managers to sell products to offline customers, design custom asset allocation portfolios, receive algorithmic investment recommendations, and automate customer management. The company also offers MoneyPot, an online asset management marketplace. Quantec was founded in 2016 and is based in Seoul, South Korea.


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