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Founded Year



Debt - II | Alive

Total Raised


Last Raised

$5.38M | 1 yr ago

About ForUsAll

ForUsAll offers a platform enabling employers to provide a modern 401(k) plan. The company offers 401(k) plans for startups and small businesses, with features such as payroll integration, the ability to add cryptocurrency to the plan, and automated administration. It caters to the startup sector, small to medium-sized businesses, and blockchain and web3 companies. The company was founded in 2012 and is based in San Francisco, California.

Headquarters Location

665 3rd Street

San Francisco, California,

United States



ForUsAll's Products & Differentiators

    Alt 401k

    ForUsAll provides a simple and affordable 401(k) that allows employees to invest in traditional mutual funds and access self-directed windows where they can invest in individual stocks, ETFs, or even cryptocurrency.


Research containing ForUsAll

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned ForUsAll in 3 CB Insights research briefs, most recently on Mar 22, 2023.

Expert Collections containing ForUsAll

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

ForUsAll is included in 6 Expert Collections, including HR Tech.


HR Tech

4,043 items

The HR tech collection includes software vendors that enable companies to develop, hire, manage, and pay their workforces. Focus areas include benefits, compensation, engagement, EORs & PEOs, HRIS & HRMS, learning & development, payroll, talent acquisition, and talent management.


Wealth Tech

2,310 items

Companies and startups in this collection digitize & streamline the delivery of wealth management. Included: Startups that offer technology-enabled tools for active and passive wealth management for retail investors and advisors.


SMB Fintech

1,586 items


Fintech 100

250 items

250 of the most promising private companies applying a mix of software and technology to transform the financial services industry.


Financial Wellness

245 items

Track startups and capture company information and workflow.



8,122 items

Companies and startups in this collection provide technology to streamline, improve, and transform financial services, products, and operations for individuals and businesses.

ForUsAll Patents

ForUsAll has filed 1 patent.

The 3 most popular patent topics include:

  • application programming interfaces
  • banking technology
  • data management
patents chart

Application Date

Grant Date


Related Topics



Application programming interfaces, Payment systems, Data management, Banking technology, International taxation


Application Date


Grant Date


Related Topics

Application programming interfaces, Payment systems, Data management, Banking technology, International taxation



Latest ForUsAll News

One step forward, one step back for use of crypto in retirement accounts

Sep 1, 2023

It was one step forward, one step back this week toward a world in which cryptocurrency investments start popping up widely in retirement accounts. ForUsAll, a firm that helps retirement plans offer cryptocurrency investments to their participants, suffered a setback Tuesday when the U.S. Court of Appeals for the District of Columbia dismissed the firm’s lawsuit against the Department of Labor over its March 2022 crypto guidance. The agency warned plan fiduciaries to use “extreme care” before giving workers the option of investing their retirement savings in crypto. ForUsAll alleged that the guidance crimped its business and that the DOL overstepped its authority in issuing it. The court ruled in favor of DOL, saying in part that the guidance was not a final agency action and not subject to judicial review. But another decision Tuesday by the D.C. appeals court was better news for the prospects for crypto investments. The court overturned the Securities and Exchange Commission’s rejection of Grayscale’s spot bitcoin ETF application, calling it “arbitrary and capricious” because the agency has approved exchange-traded funds based on bitcoin futures. The SEC is again mulling the Grayscale bitcoin ETF as well as similar products from other financial firms. After the back-and-forth in the D.C. court, crypto has advanced, experts say. “We’re not one day away from it being in retirement portfolios broadly but we’re making progress,” said Matt Hougan, chief investment officer at Bitwise Asset Management. “Crypto is on a journey from a niche asset class to a mainstream asset class.” Theresa Morrison, a partner at the investment advisory firm Beckett Collective, sees steady gains for wider use of digital assets. “We’re not running toward it,” Morrison said. “We’re moving toward it.” If the SEC approves bitcoin ETFs, it could pave the way for the use of crypto for retirement savings despite the DOL’s stern admonition that remains standing. “One agency allowing it takes a great deal away from the risk,” said Adam Blumberg, co-founder of Interaxis, a firm that educates financial professionals about cryptocurrency. “It’s more likely there will be exposure to crypto in retirement accounts.” Whenever it is that a bitcoin ETF is approved, it may take a while for its popularity to ramp up because the financial industry faces a learning curve, Morrison said. Advisors will have to “upskill” to be able to evaluate the underpinnings of bitcoin ETFs before recommending them. “You need to have an understanding of the technology in order to make that determination,” she said. “This is new knowledge. That’s why regulators are going slowly.” A bitcoin ETF would provide price exposure to bitcoin without requiring investors to own it. That could be the breakthrough that makes bitcoin more of a household investment, Hougan said. He likened it to the advent of gold ETFs, which gave everyday investors exposure to the commodity. “It was only after it got an ETF that it entered polite conversations,” Hougan said. “Crypto is going through the same maturation.” Given the price fluctuations for crypto, there’s still a fair amount of wariness about it in the financial marketplace, including from retirement investors. “There aren’t as many people clamoring to put crypto in retirement accounts as there were a couple years ago,” Blumberg said.

ForUsAll Frequently Asked Questions (FAQ)

  • When was ForUsAll founded?

    ForUsAll was founded in 2012.

  • Where is ForUsAll's headquarters?

    ForUsAll's headquarters is located at 665 3rd Street, San Francisco.

  • What is ForUsAll's latest funding round?

    ForUsAll's latest funding round is Debt - II.

  • How much did ForUsAll raise?

    ForUsAll raised a total of $49.36M.

  • Who are the investors of ForUsAll?

    Investors of ForUsAll include Foundation Capital, Ribbit Capital, Horizons Ventures and Coinbase Ventures.

  • Who are ForUsAll's competitors?

    Competitors of ForUsAll include Vestwell, Raisin, Human Interest, Blooom, Betterment and 7 more.

  • What products does ForUsAll offer?

    ForUsAll's products include Alt 401k.

  • Who are ForUsAll's customers?

    Customers of ForUsAll include Solana, Taxbit, Lever, West Wave Capital and Abra.


Compare ForUsAll to Competitors

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Human Interest

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Betterment Logo

Betterment operates in the investment and savings sector. The company offers automated investing services, high-yield cash accounts, and retirement planning tools. It primarily serves individuals, employers, and advisors. It was founded in 2008 and is based in New York, New York.

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SigFig focuses on digital wealth solutions. The company offers a range of services including needs discovery, remote collaboration, and digital wealth management solutions, designed to streamline operations for financial advisors and investors. SigFig primarily serves banks, credit unions, wealth management firms, insurance companies, and individual investors. It was founded in 2006 and is based in San Francisco, California.


Wacai operates as a fin-tech company. It develops an online personal financial management platform that provides users with wealth management services and credit solutions. The company was founded in 2009 and is based in Hangzhou, China.

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Raisin provides a savings and investment marketplace. It allows users to compare savings products from banks and credit unions. The company also offers various tools to help users find savings products as per their needs. It was formerly known as SaveBetter. The company was founded in 2012 and is based in Berlin, Germany.

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Wealthsimple operates in the investment management industry. The company offers a range of services including managed investing, investing, and high-interest savings accounts. These services are designed to help individuals build long-term wealth by maximizing returns and minimizing risk. Wealthsimple was formerly known as Canadian Shareowner Investments. It was founded in 2014 and is based in Toronto, Canada.


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