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Founded Year



Debt - II | Alive

Total Raised


Last Raised

$5.38M | 5 mos ago

About ForUsAll

ForUsAll offers a platform that enables employers to provide a modern 401(k) plan to employees with access to crypto, financial wellness benefits, and low fees. The platform provides features such as direct investment into a range of cryptocurrency tokens, automated plan administration, auto-reconciling payroll integration, tracking and enrolling of eligible employees, and actionable financial insights. The company was founded in 2012 and is based in San Carlos, California.

Headquarters Location

809 Laurel St., #1328

San Carlos, California, 94070,

United States


ESPs containing ForUsAll

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

Financial Services / Wealth Tech

B2B retirement investment companies aim to improve advisors’ offering by providing payroll integrations and portfolio building solutions within the same platform.

ForUsAll named as Challenger among 8 other companies, including Vestwell, Smart Pension, and Guideline.

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ForUsAll's Products & Differentiators

    Alt 401k

    ForUsAll provides a simple and affordable 401(k) that allows employees to invest in traditional mutual funds and access self-directed windows where they can invest in individual stocks, ETFs, or even cryptocurrency.

Research containing ForUsAll

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned ForUsAll in 4 CB Insights research briefs, most recently on May 17, 2022.

Expert Collections containing ForUsAll

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

ForUsAll is included in 6 Expert Collections, including HR Tech.


HR Tech

4,028 items

HR tech startups are helping companies manage critical pain points in HR processes such as recruitment, automation, career development, compensation, and benefits management, through a mix of software and services.


Wealth Tech

2,155 items

A category of financial technology that is digitizing & streamlining the delivery of wealth management. Included: Startups that offer technology-enabled tools for active and passive wealth management for retail investors and advisors.


SMB Fintech

1,584 items


Fintech 250

250 items

250 of the most promising private companies applying a mix of software and technology to transform the financial services industry.


Financial Wellness

245 items

Track startups and capture company information and workflow.



7,756 items

US-based companies

ForUsAll Patents

ForUsAll has filed 1 patent.

patents chart

Application Date

Grant Date


Related Topics



Application programming interfaces, Payment systems, Data management, Banking technology, International taxation


Application Date


Grant Date


Related Topics

Application programming interfaces, Payment systems, Data management, Banking technology, International taxation



Latest ForUsAll News

09:00 ET ForUsAll partners with CoinDesk Indices to increase retirement savings among younger workers

Mar 2, 2023

News provided by Share this article First index-based digital asset offering available on a 401(k) platform in the United States NEW YORK, March 2, 2023 /PRNewswire/ -- ForUsAll , a modern small business 401(k) provider, today announced that employees will soon be able to invest part of their 401(k) directly into the constituents of the  CoinDesk Market Select Index (CMIS) . This option will provide 401(k) investors the freedom to create diversified portfolios using some of the largest and most liquid digital assets. This is the first index-based digital asset offering available on a 401(k) platform in the United States. ForUsAll was the first retirement provider to offer 401(k) investors direct access to cryptocurrencies. By expanding the available universe to include the CMIS constituents, 401(k) savers will now be able to invest in its 28 underlying   constituents .1 "46% of younger workers want the freedom to invest in the rapid development of blockchain technology. Like many institutional investors, they believe blockchain is a potentially transformative technology," said David Ramirez, CFA, CEO of ForUsAll. "By leveraging CMIS, we can provide sophisticated self-directed investors access to a broad, diversified universe of the largest and most liquid crypto assets." With the recent Secure Act 2.0  and Safe Harbor 401(k) rules , the Federal Government is encouraging small businesses and startups to offer retirement plans, including tax credits of up to $16,500 to cover the plan for the first three years. "While new regulations make it easier for employers to offer 401(k)s, getting younger workers to save is harder than ever. Providing access to crypto alongside traditional diversified mutual funds helps us engage the next generation of retirement savers," said David. To bring this solution to market, ForUsAll has partnered with  CoinDesk Indices (CDI), the leading provider of digital asset indices and creator of the  Digital Asset Classification Standard (DACS) . The index is unique in that it is derived through a taxonomy that assigns eligible digital assets by their use cases to defined industries, industry groups and sectors. Leveraging the DACS, and applying a methodology with select eligibility criteria, the CMIS measures the market capitalization weighted performance of the constituents, currently encompassing 89% of the overall digital asset landscape that include assets from each of the Select Sectors . "CMIS offers exposure to digital assets with confidence that the assets meet our quality standards intended for tradability. For example, the index rules initially eliminated FTT since it wasn't priced by at least two eligible exchanges," said Jodie Gunzberg, CFA, Managing Director, CoinDesk Indices. "We are thrilled about the partnership with ForUsAll to help them enable access to the digital asset market." For more information visit . For press inquiries please contact: About ForUsAll ForUsAll is a tech-enabled 401(k) provider that is pioneering the inclusion of cryptocurrency in retirement plans. Founded in 2012 by the same team that helped build Financial Engines, the largest registered investment advisor in the country, ForUsAll's mission is to provide everyday Americans with the tools they need to build a brighter financial future. About CoinDesk Indices CoinDesk Indices (CDI), a subsidiary of CoinDesk, has been the leading provider of digital asset indices by AUM since 2014. We are driven by precision, rigor, research and a desire to educate the marketplace and empower investors. CoinDesk, a media, events, data, and indices company, is the most influential and trusted platform for the global crypto ecosystem. 1Data as of January 4, 2023 Disclosures CoinDesk Indices, Inc. ("CDI") does not sponsor, endorse, sell, promote, or manage any investment offered by any third party that seeks to provide an investment return based on the performance of any index. CDI is neither an investment adviser nor a commodity trading advisor and makes no representation regarding the advisability of making an investment linked to any CDI index. CDI does not act as a fiduciary. A decision to invest in any asset linked to a CDI index should not be made in reliance on any of the statements set forth in this document or elsewhere by CDI. All content contained or used in any CDI index (the "Content") is owned by CDI and/or its third-party data providers and licensors, unless stated otherwise by CDI. CDI does not guarantee the accuracy, completeness, timeliness, adequacy, validity or availability of any of the Content. CDI is not responsible for any errors or omissions, regardless of the cause, in the results obtained from the use of any of the Content. CDI does not assume any obligation to update the Content following publication in any form or format. ©2023 CoinDesk Indices, Inc. All rights reserved. SOURCE CoinDesk Inc

ForUsAll Frequently Asked Questions (FAQ)

  • When was ForUsAll founded?

    ForUsAll was founded in 2012.

  • Where is ForUsAll's headquarters?

    ForUsAll's headquarters is located at 809 Laurel St., #1328, San Carlos.

  • What is ForUsAll's latest funding round?

    ForUsAll's latest funding round is Debt - II.

  • How much did ForUsAll raise?

    ForUsAll raised a total of $49.36M.

  • Who are the investors of ForUsAll?

    Investors of ForUsAll include Foundation Capital, Ribbit Capital and Horizons Ventures.

  • Who are ForUsAll's competitors?

    Competitors of ForUsAll include Human Interest, Blooom, Betterment, Folio, Vestwell and 10 more.

  • What products does ForUsAll offer?

    ForUsAll's products include Alt 401k.

  • Who are ForUsAll's customers?

    Customers of ForUsAll include Solana, Taxbit, Lever, West Wave Capital and Abra.

Compare ForUsAll to Competitors

Betterment Logo

Betterment is a goal-based online investment company that delivers personalized financial advice paired with low fees and customer experience. Through its platform, Betterment's seeks to eliminate the typical complexities and time commitment of the traditional investment account. Behavioral guardrails built into the account help users make savvy, rational decisions with their finances.

Human Interest Logo
Human Interest

Human Interest offers an easy and affordable 401(k) retirement plan for the modern workforce. It empowers businesses to safeguard the financial futures of their employees. The company was founded in 2015 and is based in San Francisco, California.

SigFig Logo

SigFig offers financial technology focused on putting the customer at the center of the financial services experience. The company offers an ecosystem of needs discovery, remote collaboration, and digital wealth solutions. SigFig offers financial institutions the products SigFig Discover, SigFig Engage, and SigFig Digital Wealth to provide consumers with the experiences they need to achieve their financial goals. The company was founded in 2007 and is based in San Francisco.


Wacai is a Chinese FinTech company that has developed an all-in-one online personal financial management platform that provides users with wealth management services and credit solutions through an extensive portfolio of mobile apps to meet their evolving lifelong personal financial service needs.

Wealthsimple Logo

Wealthsimple is a technology-driven investment manager that combines a robo-advisor platform with access to live advisors. The company was founded in 2014 and is based in Toronto, Ontario.

Guideline Logo

Guideline is the 401(k) provider of choice for small businesses. Its software automates the heavy lifting involved in offering a 401(k) plan—administration, record keeping, compliance testing, reporting and disclosures, and investment management—so employers can focus on what’s most important: their business and its employees. Guideline also doesn’t charge employees any fees on investments. For employers, Guideline offers monthly pricing, in contrast to the asset-based fee model predominant in the industry.

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