StageDead | Dead
Missing: Formative Labs's Product Demo & Case Studies
Promote your product offering to tech buyers.
Reach 1000s of buyers who use CB Insights to identify vendors, demo products, and make purchasing decisions.
Missing: Formative Labs's Product & Differentiators
Don’t let your products get skipped. Buyers use our vendor rankings to shortlist companies and drive requests for proposals (RFPs).
Latest Formative Labs News
Jun 16, 2011
Tags: consumer interaction , Double Impact , Facebook , Formative Labs , sustainable living Environmental startup Formative Labs launched a platform to help companies raise money for charities and promote sustainable living while boosting interaction among consumers. The platform, called Double Impact , turns the act of charity fundraising into a social game for consumers, who work to complete a cause or set of causes by earning Impact Points. Once the goal is met, companies donate money to that cause to help make it a reality. For example, I chose the World Wildlife Fund’s cause of saving 3,626 sq.ft. of land for animals in need. And for every 10 Impact Points I earn, I save 181.3 square ft. towards my goal (as shown in the screenshot), which means I’d have to earn about 200 points to complete it. The genius of Double Impact comes in how consumers earn those Impact Points, which can be done by completing quizzes, checking-in via Facebook while shopping at a farmers market, buying an energy-effi cient light bulb on Amazon, riding a bicycle instead of using a car for a day and many other ways. The service also integrates with Facebook so consumers can see and compare participation from friends. Charities participating in the beta program include Healthy Child, Healthy World, and Bright Pink — with donations backed by brands including GoodGuide, Earthbound Farms and Happy Family Foods. The organization is also partnering with the Discovery Channel’s TreeHugger blog to help spread the word to its community. Founded in 2010, Formative Labs strives to create product ideas that solve problems and change consumer behaviors with regard to energy conservation. It has received angel funding from high-profile investors that include Keith Rabois, Dave McClure, Jeff Clavier, Ben Ling, and Karl Jacob. Get more stories like this:
Formative Labs Frequently Asked Questions (FAQ)
Where is Formative Labs's headquarters?
Formative Labs's headquarters is located at 165 Mallorca Way, San Francisco.
What is Formative Labs's latest funding round?
Formative Labs's latest funding round is Dead.
How much did Formative Labs raise?
Formative Labs raised a total of $340K.
Who are the investors of Formative Labs?
Investors of Formative Labs include Karl Jacob, 500 Global, Bling Capital, Uncork Capital, Keith Rabois and 3 more.
Discover the right solution for your team
The CB Insights tech market intelligence platform analyzes millions of data points on vendors, products, partnerships, and patents to help your team find their next technology solution.