Airtable provides a low-code platform for creating a collaborative application. It offers an online platform for creating and sharing databases and provides solutions to organizational departments within marketing, product operations, human resources, sales, operations, content operations, finance, and more. The company was founded in 2013 and is based in San Francisco, California.
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Airtable's Products & Differentiators
The Airtable Connected Apps Platform™
Achieving critical business outcomes takes org-wide alignment: every team, working in sync to make ambitious goals a reality. But today, silos make it near-impossible to collaborate across the organization. Teams are stuck battling multiple sources of truth, inaccessible data, and fragmented tools: relying on endless meetings, messages, and rigid project management tools to stay aligned. Airtable breaks down these silos, connecting teams across the organization and enabling them to work better, together. The Airtable Connected Apps Platform™ empowers teams to build custom apps on top of data, purpose-built to support their unique workflows. The result: teams that can move together, move faster, and deliver better business results.
Research containing Airtable
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CB Insights Intelligence Analysts have mentioned Airtable in 6 CB Insights research briefs, most recently on Jan 30, 2023.
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Airtable is included in 5 Expert Collections, including Construction Tech.
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Latest Airtable News
Feb 16, 2024
AirTable IPO, an overview AirTable is a versatile cloud-based software company that has revolutionized the way organizations manage and organize their information. Founded in 2012 by Howie Liu, Andrew Ofstad, and Emmett Nicholas, AirTable seamlessly combines the simplicity of a spreadsheet interface with the complexity of a database to offer a unique platform for data organization and collaboration. This innovative approach allows users to create and share databases that are as easy to use as a spreadsheet but with the added functionality of a database, including the ability to link records between tables, set up complex filters, and view data in a variety of formats such as grids, calendars, kanban boards, and galleries. For more on a potential AirTable IPO, see below. One of AirTable’s key strengths is its flexibility, catering to a wide array of industries including content production, project management, event planning, and inventory tracking. This versatility is further enhanced by its rich set of features that enable users to customize their workflows extensively. Users can add attachments, set up automated alerts and workflows, and integrate with a wide range of external applications and services like Google Drive, Slack, and Salesforce through AirTable’s extensive API and growing marketplace of apps. AirTable’s user-friendly interface and robust functionality have made it a popular choice among both technical and non-technical users. Its collaborative features allow teams to work together in real-time, making it easier to manage projects, track progress, and maintain databases without the need for specialized database management skills. The platform operates on a freemium model, offering basic features for free with the option to subscribe to more advanced features based on the needs of the organization. As AirTable continues to grow, it has received significant investment and recognition for its innovative approach to data management and collaboration. The company has been part of a broader movement towards no-code and low-code platforms that empower users to create complex systems without the need for extensive programming knowledge, democratizing the ability to build and manage digital workflows and databases. AirTable IPO? Although there has been speculation about an AirTable IPO, there is no concrete evidence that the company has a timeline for a planned offering. This, of course, likely has as much to do with the IPO window being effectively closed for several years after the pandemic. In 2021, with the company the benefactor of a pumped up valuation, the tech site Fast Company speculated as to when AirTable would IPO, if ever. “Despite its rapid growth and increasing speculation about an IPO, the company doesn’t seem to be in any hurry to go public. Reached for comment on Monday, an Airtable spokesperson said “no official timetable has been set.” A year ago, CEO Howie Liu basically told me the same thing, saying the company was focused on “furious innovation” and that going public was “not top of mind.” If anything, the new funding announced this week could give Airtable the breathing room to keep taking its time,” the site wrote. AirTable Competitive Advantage AirTable’s competitive advantage lies in its unique blend of simplicity, flexibility, and power, distinguishing it from traditional database management systems and spreadsheet applications. At its core, AirTable offers the ease of use of a spreadsheet, enabling users without technical backgrounds to input, manage, and visualize data effortlessly. This accessibility broadens its appeal beyond IT professionals to a wide range of users in various roles and industries, from project managers and marketers to educators and creatives. What sets AirTable apart is its ability to act like a database, offering functionalities such as relational data linking, which allows users to create complex, interconnected datasets with ease. This feature enables more sophisticated data management and analysis than what is typically possible with spreadsheets, providing users with the tools to build customized applications tailored to their specific workflow needs. Additionally, AirTable’s extensive customization options through its user-friendly interface enhance its competitive edge. Users can choose from a variety of views, including calendar, kanban, gallery, and grid views, to best suit the task at hand, whether it’s managing a project timeline, tracking inventory, or organizing event plans. This level of customization extends to its powerful automation and integration capabilities, where AirTable integrates seamlessly with a plethora of other software tools and services. Such integrations facilitate streamlined workflows and improve efficiency by reducing the need for manual data entry and task management. AirTable’s commitment to a no-code and low-code platform further amplifies its competitive advantage. By enabling users to create complex, app-like functionalities without the need for extensive programming knowledge, AirTable democratizes the ability to build bespoke solutions. This approach aligns with the growing trend towards empowering non-technical users to develop their own solutions, reducing reliance on IT departments and lowering barriers to innovation. The platform’s collaborative features also contribute significantly to its competitive stance. Real-time collaboration tools ensure that team members can work together seamlessly, regardless of their physical location, making it an invaluable asset for distributed teams and organizations in today’s increasingly remote work environment. In summary, AirTable’s competitive advantage is rooted in its unique combination of a user-friendly interface, powerful database functionalities, extensive customization and integration capabilities, and a strong focus on collaboration and no-code/low-code development. These attributes make it not just a tool for managing data, but a comprehensive platform for building custom applications that cater to a wide array of business needs and workflows. AirTable Competitors AirTable operates in a competitive landscape that includes a variety of platforms offering project management, database management, and collaboration tools. Some of the notable competitors in this space include: Microsoft Excel and Microsoft Access: Part of the Microsoft Office Suite, Excel is a powerful spreadsheet application that’s widely used for data analysis and management. Excel’s deep functionality and ubiquitous presence in the business world make it a go-to for many users for data organization tasks. Microsoft Access, on the other hand, is a database management system that offers more robust data storage and management capabilities compared to Excel, including the ability to handle complex queries and create relational databases. Both tools are staples in many organizations, serving users who prioritize the integration with other Microsoft products and services. Google Sheets: As part of Google Workspace, Google Sheets offers real-time collaboration and is accessible from any device, making it a strong competitor for users and teams that prioritize collaboration and cloud-based accessibility. Sheets provides a familiar spreadsheet environment with added features for sharing, commenting, and simultaneous editing by multiple users, making it a popular choice for teams looking for an easily accessible and collaborative platform. Notion: A versatile workspace platform that combines notes, tasks, wikis, and databases, Notion stands out for its flexibility and all-in-one approach to workspace management. It caters to users looking for a highly customizable platform to manage projects, documents, and databases in a single, unified space. Notion’s ease of use for creating interconnected notes and databases makes it appealing for individuals and teams seeking an alternative to traditional database and project management tools. Trello and Asana: Both Trello and Asana are popular project management tools that focus on task and project tracking. Trello uses a Kanban board approach, making it intuitive for users who prefer a visual method of managing projects and tasks. Asana offers more comprehensive project management features, including task assignments, timelines, and workflow automation. These platforms cater to teams looking for specialized project management solutions with strong task visualization and collaboration features. Smartsheet: A platform that combines the best features of project management, collaboration, and spreadsheet applications, Smartsheet offers a familiar spreadsheet-like interface with added capabilities for project management and automation. It is particularly strong in workflow automation, reporting, and project tracking, catering to users who need a more robust set of features for managing complex projects and processes. These competitors each offer unique strengths and cater to different user needs, ranging from simple task management and collaboration to complex database management and project planning. AirTable distinguishes itself within this competitive landscape by balancing ease of use with powerful database and customization capabilities, appealing to a broad spectrum of users looking for flexible and intuitive data management and collaboration solutions. ✖ We Hate Paywalls Too! At Cantech Letter we prize independent journalism like you do. And we don't care for paywalls and popups and all that noise That's why we need your support. If you value getting your daily information from the experts, won't you help us? No donation is too small.
Airtable Frequently Asked Questions (FAQ)
When was Airtable founded?
Airtable was founded in 2013.
Where is Airtable's headquarters?
Airtable's headquarters is located at 799 Market Street, San Francisco.
What is Airtable's latest funding round?
Airtable's latest funding round is Series F.
How much did Airtable raise?
Airtable raised a total of $1.353B.
Who are the investors of Airtable?
Investors of Airtable include Caffeinated Capital, Thrive Capital, Benchmark, Coatue, Greenoaks Capital Management and 41 more.
Who are Airtable's competitors?
Competitors of Airtable include Wrike, Rows, Equals, Retool, Baserow and 7 more.
What products does Airtable offer?
Airtable's products include The Airtable Connected Apps Platform™.
Compare Airtable to Competitors
Notion provides a connected workspace for various tasks. The company offers services such as centralized knowledge wikis, project management, and document creation, all integrated with an artificial intelligence (AI) assistant. Notion primarily caters to sectors such as startups, remote work, education, and nonprofits. Notion was formerly known as Canopy Technologies. It was founded in 2016 and is based in San Francisco, California.
ClickUp develops a project management platform. The company offers a unified application that integrates team coordination, task management, document handling, reminders, goal tracking, calendars, and an inbox, designed to facilitate planning, organization, and collaboration. It primarily serves the corporate sector, with a diverse range of teams utilizing its services. The company was founded in 2017 and is based in San Diego, California.
Wrike operates as a work management and project collaboration platform. The company's main services include offering a platform for managing cross-functional work at scale, which allows for planning projects, assigning tasks, collaborating with team members, and tracking progress. It primarily serves the technology and software industry. The company was founded in 2006 and is based in San Diego, California.
Hive is a productivity platform operating in the technology sector. The company offers a range of services including project management, task tracking, team collaboration, and analytics. These services are primarily targeted towards fast-moving companies across various sectors. It was founded in 2016 and is based in New York, New York.
Coda operates as a company focused on providing collaborative workspace solutions in the technology sector. It offers a platform that combines the functionalities of documents and spreadsheets, enabling teams to work together and make data-driven decisions. Its services are primarily used by various sectors including product teams, sales teams, engineering teams, design teams, marketing teams, and human resource (HR) teams. The company was formerly known as Krypton. It was founded in 2014 and is based in Mountain View, California.
Bear is a company that focuses on digital note-taking and writing, operating in the tech industry. The company offers a user-friendly app that allows individuals to capture, write, and organize their notes, with features such as text, photos, tables, and to-do lists all in the same note. The app is primarily used by individuals for personal use, as well as professionals in various sectors for note-taking and organization. It is based in Parma, Italy.