Forma AI
Founded Year
2016Stage
Series B | AliveTotal Raised
$55.11MLast Raised
$45M | 1 yr agoAbout Forma AI
Forma AI motivates agility and productivity in front-line sales teams through dynamic compensation and incentives. It designs and administers sales compensation under one hood as informed by individual performance patterns and behaviors. It was founded in 2016 and is based in Toronto, Ontario.
- Predict emerging trends
- See competitors' playbooks
- Stalk the smart money
- Identify tomorrow's challengers
- Spot growing industries
- Kill analyst data work
Forma AI's Product Videos
Research containing Forma AI
Get data-driven expert analysis from the CB Insights Intelligence Unit.
CB Insights Intelligence Analysts have mentioned Forma AI in 1 CB Insights research brief, most recently on May 24, 2022.
Expert Collections containing Forma AI
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
Forma AI is included in 2 Expert Collections, including HR Tech.
HR Tech
4,033 items
The HR tech collection includes software vendors that enable companies to develop, hire, manage, and pay their workforces. Focus areas include benefits, compensation, engagement, EORs & PEOs, HRIS & HRMS, learning & development, payroll, talent acquisition, and talent management.
Artificial Intelligence
10,663 items
Companies developing artificial intelligence solutions, including cross-industry applications, industry-specific products, and AI infrastructure solutions.
Latest Forma AI News
Jun 13, 2022
Osler, Hoskin & Harcourt LLP advised Forma AI on the round. On May 17, 2022, Forma AI announced it had completed its $45 million Series B […]
Forma AI Frequently Asked Questions (FAQ)
When was Forma AI founded?
Forma AI was founded in 2016.
Where is Forma AI's headquarters?
Forma AI's headquarters is located at Suite 300, Toronto.
What is Forma AI's latest funding round?
Forma AI's latest funding round is Series B.
How much did Forma AI raise?
Forma AI raised a total of $55.11M.
Who are the investors of Forma AI?
Investors of Forma AI include Golden Ventures, Gaingels, Uncork Capital, Crosslink Capital, Xfund and 4 more.
Who are Forma AI's competitors?
Competitors of Forma AI include Performio, Spiff, ElevateHQ, Anaplan, QuotaPath and 13 more.
- Predict emerging trends
- See competitors' playbooks
- Stalk the smart money
- Identify tomorrow's challengers
- Spot growing industries
- Kill analyst data work
Compare Forma AI to Competitors
Varicent is a sales performance management software company. The company offers an enterprise solution and a mid-market solution for companies that often face different compensation and management challenges. It was formerly known as IBM - Sales Performance Management Business. It was founded in 2003 and is based in Toronto, Canada. In November 2019, Varicent was acquired by Great Hill Partners and Spectrum Equity.
Spiff operates as a sales and commission management platform. Its platform uses machine learning to connect with all the commission systems including enterprise resource planning (ERP), payments, and more. The company was founded in 2017 and is based in Sandy, Utah.
CaptivateIQ operates a sales commission management software. It offers compensation management solutions, revenue and sales operation management solutions, finance and accounting solutions, and more. It was founded in 2017 and is based in San Francisco, California.
Xactly (NYSE: XTLY) provides an on-demand sales performance management platform. The company's product enables sales and finance executives to design, implement, manage, audit, and optimize sales compensation management programs easily and affordably. Its solutions automate the process of aggregating data from disparate systems into a hosted repository, and enable companies to leverage business data. The company was founded in 2005 and is based in Los Gatos, California.
Performio offers sales performance management software for businesses. The company's cloud application enables enterprises to automate their sales compensation calculations, provide transparency to their sales reps, and adapt to changing market conditions with confidence. The company was founded in 2006 and is based in Irvine, California.
QuotaPath empowers and aligns sales organizations. The company operates as a commission-tracking platform for revenue teams. It offers services such as sales compensation, commission tracking, commission payments, integration, and more. It was founded in 2018 and is based in Austin, Texas.
Discover the right solution for your team
The CB Insights tech market intelligence platform analyzes millions of data points on vendors, products, partnerships, and patents to help your team find their next technology solution.
