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Founded Year



Series A | Alive

Total Raised


Last Raised

$8.5M | 3 yrs ago

About FORM

FORM produces AR-enhanced swim goggles that allow swimmers to track their pace, distance, and stroke rate on a miniature heads-up display inside the goggles.

Headquarters Location

1090 Homer St

Vancouver, British Columbia, V6B 2W9,


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ESPs containing FORM

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Consumer & Retail / Digital Engagement

Startups in this market offer wearable devices that capture health data to help quantify fitness levels and coach users through fitness regimens.

FORM named as Challenger among 4 other companies, including BlazePod, ShapeLog, and Prevayl.

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Research containing FORM

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned FORM in 1 CB Insights research brief, most recently on Jun 13, 2022.

Expert Collections containing FORM

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

FORM is included in 6 Expert Collections, including Wearable Computing.


Wearable Computing

415 items

Wearable computing is broadly defined as companies developing devices worn or placed on the body that are equipped with technology, which can range from wearable medical devices to AR/VR headsets to GPS pet collars.


Apparel & Accessories

509 items

This Collection includes startups selling apparel and accessories ranging from activewear to dresses to glasses.


Direct-To-Consumer Brands (Non-Food)

1,192 items

Startups selling their own branded products directly to consumers through owned e-commerce channels, rather than relying on department stores or big online marketplaces.



1,370 items


Smart Home & Consumer Electronics

1,229 items

This Collection includes companies developing smart home devices, wearables, home electronics, and other consumer electronics.


Fitness Tech

122 items

Track and capture company information and workflow.

FORM Patents

FORM has filed 1 patent.

The 3 most popular patent topics include:

  • Body piercing
  • Automotive technologies
  • Body piercing jewellery
patents chart

Application Date

Grant Date


Related Topics




Threading (manufacturing), Thread standards, Numbered minor planets, Woodworking, Main-belt asteroids


Application Date


Grant Date



Related Topics

Threading (manufacturing), Thread standards, Numbered minor planets, Woodworking, Main-belt asteroids



Latest FORM News

Fitness Technology Company FORM launches First-of-its-kind Guided Workouts Powered by the FORM Smart Swim Goggles

Aug 24, 2021

Swimmers can now be led through immersive workout swim experiences and access hundreds of workouts in an ever-expanding library August 24, 2021 07:00 AM Eastern Daylight Time VANCOUVER, British Columbia--( BUSINESS WIRE )-- FORM , the direct-to-consumer fitness technology company behind the FORM Smart Swim Goggles, today announces the launch of a new Workouts feature. The new Workouts feature guides swimmers through engaging and motivating workouts in real-time using the FORM goggles' augmented reality display. Available immediately, this game-changing Workouts experience, featuring an ever-growing library of workouts, is available via an annual or monthly membership purchase. “Providing guided workouts to swimmers of all abilities is a massive next step in the evolution of the FORM Swim Experience,” said Dan Eisenhardt, Founder and CEO of FORM. “Millions of swimmers go to the pool every week to swim without a team or a structured workout. We are fundamentally changing this. There is nothing like this in the market and we’re incredibly excited to make swimming so much more engaging and motivating.” The FORM Workouts membership will be available to purchase through the FORM Swim App, with monthly membership at $19.99 or annual membership at $179.99 ($14.99/month). FORM swimmers can continue to use their goggles with access to real-time metrics as normal, and can now add a Workouts membership to gain access to an extensive library featuring hundreds of workouts that focus on Endurance, Power, Sprint, Recovery, Technique, and more. Workouts also feature pre-workout tutorials, gear recommendations for drills, and post-workout analysis. New workouts will be released frequently, providing a dynamic library that is designed to empower every swimmer with the motivation, guidance, skills and advice they need to get better and feel confident in the water. “It’s one thing to have a coach on the pool deck, but having one on-demand and guiding you through your workouts is next level,” said Lionel Sanders, professional triathlete and four-time IRONMAN champion. “FORM has been a game-changer for swimmers, and now having these intuitive workouts really has made swimming more accessible for everyone, no matter their fitness level or experience in the pool.” In the FORM Swim App, swimmers can easily find and select the right workouts for their ability or goals. Each workout has a thorough explanation of the sets, drills (with tutorials), stroke types and intensities, and lists any equipment needed for each session so swimmers will always know what to do, and how to do it, taking their swimming to new levels. Swimmers can download multiple workouts that are then stored on the FORM goggles. Once they begin to swim, the FORM goggles display will guide swimmers through workouts instructing them, and showing them their real-time swim data. When the swimmer completes a workout, it saves automatically and easily syncs to the FORM app, so they can see their progress and identify areas of improvement. FORM Smart Swim Goggles ship globally and are available at and on Amazon in the U.S., Canada, United Kingdom, France, Germany, Netherlands, Spain, Italy, Australia and Japan. The FORM Swim App is available as a free download from the App Store and from Google Play™ . For more information visit: About FORM Founded in 2016 in Vancouver, Canada, FORM is the tech-enabled swim platform with a simple mission: to break down the barriers between what swimming is and what it could be. FORM Smart Swim Goggles give swimmers an immersive swim experience by combining motivating workouts with real-time swim metrics via the innovative in-goggle display. FORM’s founder and CEO, Dan Eisenhardt, swam competitively for 14 years before starting his career as a sports technology entrepreneur and sold his previous sports technology company to Intel. At FORM, Dan is joined by a team of industry veterans with decades of combined expertise in sports eyewear design, activity-tracking algorithms, and augmented reality optics. Images

FORM Web Traffic

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FORM Frequently Asked Questions (FAQ)

  • When was FORM founded?

    FORM was founded in 2016.

  • Where is FORM's headquarters?

    FORM's headquarters is located at 1090 Homer St, Vancouver.

  • What is FORM's latest funding round?

    FORM's latest funding round is Series A.

  • How much did FORM raise?

    FORM raised a total of $8.5M.

  • Who are the investors of FORM?

    Investors of FORM include Silicon Valley Bank.

  • Who are FORM's competitors?

    Competitors of FORM include Nix and 6 more.

Compare FORM to Competitors

Magnes Logo

Magnes is the developer of the STYX Powermeter, a device that is embedded in cycling cleats to enable 3D force measurements on both feet over the entire pedalling cycle. The company was founded in 2014 and is based in Zurich, Switzerland.

Tyme Wear

Tyme Wear is a smart shirt that helps personalize user's training by assessing their metabolic profile from breathing.

formsense Logo

formsense develops smart apparel that delivers biomechanical insights for professional sports teams, athletes, and health professionals. Formsense is a wearable system with proprietary sensors embedded in machine-washable, base-layer activewear to provide accurate measurement of biomechanics. The firm's mission control app helps benchmark exercise protocols and assess injury risk at any time, anywhere. The firm uses proprietary datasets and algorithms that create real-time performance and injury correlations to enable data-driven decision-making without the use of bulky camera set-ups.


Nix is developing a single-use wearable sensor that provides real-time, personal hydration status for athletes. The company was founded in 2015 and is based in Medford, Massachusetts.

BlazePod Logo

BlazePod has developed the Flash Reflex (FRX) Training system, which combines lighting Pods and an app with hundreds of activities. The system offers an approach to training and fitness, leveraging engaging visual cues to train physically and cognitively and create faster, stronger, more elite athletes.

ShapeLog Logo

ShapeLog is a fitness technology company. The company has developed strength training tracking hardware which aims to use data to provide a better strength training experience. The company also has developed an API which integrates with many apps (including the ShapeLog Trainer app, which allows trainers to design and run workouts from their phone).

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