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FINANCIAL | Lending / Commercial
forafinancial.com

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Founded Year

2008

Stage

Acq - Fin | Alive

About Fora Financial

Fora Financial offers flexible, working capital solutions to small businesses in need of financing to sustain or grow their enterprise. The Manhattan-based company places a high value on trust and transparency and provides businesses with quick, customized financial solutions utilizing its state-of-the-art technology platforms.

Fora Financial Headquarter Location

242 West 36th Street 14th Floor

New York, New York, 10018,

United States

855-515-2413

Latest Fora Financial News

Fora Financial Announces Addition of Two New Board Members

Nov 13, 2020

Fora Financial Announces Addition of Two New Board Members November 12th, 2020 — James Mitchell, Jr. Joins as Chairman of the Board; Stefanie Shelley Joins as an Independent Director — NEW YORK, NY, November 12th, 2020 — ForaFinancial, a leading technology-enabled provider of working capital to smalland medium-sized businesses nationwide, announced today the appointment of twonew independent directors, Stefanie Shelley and James Mitchell, Jr., and JamesMitchell, Jr. will also serve as Chairman of the Board. In addition to Mr. Mitchell and Ms. Shelley,Mr. Michael Hughes and Mr. Jeremy Wing also serve on Fora’s board asindependent directors. Mr. Mitchell has an extensive 30+ year career inbusiness and government. He spent over two decades as an executive in financialservices at GE and GE Capital. He brings to Fora Financial a multi-dimensionalvalue proposition as an innovative strategic-thinking business leader with astrong track record of developing, executing and aligning organizationalobjectives for successful business transformation and growth. Ms. Shelley has a 30+ year distinguished careerin financial services and fintech with extensive C-Suite experience at globalfinancial services companies, including JP Morgan Chase, Capital One, Citibankand Broadridge Financial Solutions. As ahighly regarded executive advisor, coach and board director, Ms. Shelley bringsa successful track record of driving growth, digital transformation and valuecreation to the Fora board. Jared Feldman, Chief Executive Officer of ForaFinancial said, “We are extremely fortunate to welcome James and Stefanie toour Board of Directors. Each brings enormous business experience and judgmentto Fora across a broad range of disciplines. This will help us leverage thegrowth opportunities we see ahead and, very importantly, assist our valuedcustomers as they rebuild their businesses post COVID. We look forward tobenefitting from both James’ and Stefanie’s deep expertise and knowledge ofspecialty finance service businesses and we are especially proud that theirarrival further strengthens the board’s composition and commitment to diversityand inclusion.” In 2015, Palladium Equity Partners, a private investment firm, made asignificant investment in partnership with the co-founders and management ofFora Financial. Two members of Palladium’s leadership team, Mr. Chris Allen andMr. Justin Green, serve on the Fora’s Board of Directors. Background onJames Mitchell, Jr. Following a successful 25-year career at GE andGE Capital, holding numerous senior executive positions, Mr. Mitchell formedJMJ Advisors, LLC in 2014, a consulting and advisory firm serving C-suiteclients across numerous industry sectors and geographies. An experienceddirector, Chief Investment Officer and SEC-qualified Financial Expert, Mr.Mitchell draws upon exceptional analytical skills and domain expertise in adiverse array of financial and operational functions to consistently improvethe financial health and stability of the organizations he serves. He has 30+years of experience in finance, capital markets, asset management, mutual fundadvisory, global acquisitions & joint ventures, business operations andpublic policy matters. He was also GE’s Chief Investment Officer in equities,private equity and hedge funds who managed $5.0 billion in AUM with a proventrack record of delivering top-quartile and top-decile performance over thelong term. In his capacity as an institutional investor, James has known theprincipals of Palladium for over 15 years. Mr. Mitchell is an innovator who ledGE’s minority & women-owned business investment platform where he investedover $800 million with diverse financial services firms, which became anindustry best practice. Mr. Mitchell has leveraged his domain expertise across various business andregulatory matters, including cybersecurity, international trade finance,management–labor issues, pension reform, and portions of Dodd-Frank Wall StreetReform. At the board level, he offers multi-dimensional value to financialservices firms, education and technology ventures, companies with regulatorybodies as a stakeholder, and organizations seeking acquisitions, particularlythrough audit and governance leadership roles. In addition to serving as Chairman of ForaFinancial, Mr. Mitchell serves as a board member for two non-profitorganizations, Venture Philanthropy Partners that makes direct investments inthree areas: early childhood, K-12 education & youth transitions; andPartnersGlobal which is a NGO with affiliates in 22 countries that createpartnerships with local change leaders to resolve conflict and strengthendemocratic institutions around the globe. Mr. Mitchell is also a Trustee &Member of the Executive Committee at Xavier University of Louisiana. Hegraduated with a Bachelor of Science degree from Purdue University and earnedan MBA from The Wharton School at the University of Pennsylvania. Background onStefanie Shelley Ms. Shelley held CMO and general managementroles at JP Morgan Chase, Capital One, Citibank, Broadridge Financial Solutionsand GE and GE Capital, playing an integral role in strategy development,product management, marketing, change management and growth. Currently she is a Board Director at MercerAdvisors, a national Registered Investment Adviser (RIA), full-service wealthmanagement firm. Previously, she was a board director and auditcommittee member of Green Bancorp, a public regional bank in Texas, where thebank grew significantly, went public and merged with Veritex Bank, making it aleading independent bank in Texas. Herboard experience includes strategic issues, M&A, crisis management andongoing board governance at public, private equity-owned and non-profit companyboards. Ms. Shelley also has deepexperience in digital transformation and value creation and held leadershiproles launching early stage ventures and creating innovative business modelsand digital strategies in global companies. In addition to her board work, Ms. Shelley is anadvisor to CEOs and C-suite leaders on growth and value creation and acertified coach on leadership development. Ms. Shelley also sits on a nonprofit board, the Gift of Adoption, anational organization that provides financial assistance grants to assist inthe adoption of the most vulnerable children. Ms. Shelley has an MBA from the Wharton Schoolat the University of Pennsylvania and a BA from Colgate University. About PalladiumEquity Partners Palladium is a middle market private equity firmwith nearly $3 billion of assets under management. The firm seeks to acquireand grow companies in partnership with founders and experienced managementteams by providing capital, strategic guidance and operational oversight. Sinceits founding in 1997, Palladium has made 36 platform investments and over 135add-on acquisitions. For more information on Palladium Equity Partners, pleasevisit www.palladiumequity.com. About ForaFinancial Founded in June 2008, Fora Financial offersflexible financing solutions to small and medium sized businesses in need ofadditional working capital to sustain or grow their enterprise. The companyplaces a high value on transparency and provides businesses with fast,personalized  small business loans  and merchant cash advances, utilizing its state-of-the-arttechnology and unwavering customer service. In 2018, Fora Financial acquired asignificant stake in US Business Funding, which created one of the largest andmost comprehensive organizations in the alternative small and medium enterpriselending space. The combined company has provided more than $2.0 billion offinancing to small business owners and now employs over 150 people at its NewYork City and California locations. Contacts:

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