Search company, investor...

Foot Fairy


Angel | Alive

Total Raised




Last Raised

$100K | 9 yrs ago

About Foot Fairy

Foot Fairy allows people to scan their child's foot for an instant and accurate measurement. This iPad app makes shoe shopping quick and easy.

Headquarters Location

United States

Missing: Foot Fairy's Product Demo & Case Studies

Promote your product offering to tech buyers.

Reach 1000s of buyers who use CB Insights to identify vendors, demo products, and make purchasing decisions.

Missing: Foot Fairy's Product & Differentiators

Don’t let your products get skipped. Buyers use our vendor rankings to shortlist companies and drive requests for proposals (RFPs).

Expert Collections containing Foot Fairy

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Foot Fairy is included in 1 Expert Collection, including Baby and Kids Tech.


Baby and Kids Tech

1,281 items

Companies developing tech-enabled products and services that primarily serve babies, children up to approximately 12 years old, and their parents.

Latest Foot Fairy News

Shark Tank Success Stories: Foot Fairy App

Nov 19, 2015

 Foot Fairy App on Shark Tank Foot Measuring App - Season 5 Finale - 5/16/2014 Foot Fairy App seen on Shark Tank Season 5 Finale  With the huge increase in portable mobile devises in the last few years, it only makes perfect sense the Shark Tank Finale would feature the "Next Best Greatest App". When you think about it, creating and selling digital products in this day and age, has to be one of the fastest and easiest ways to make a fortune seemingly overnight. The key here is to invent an App so different, so unique that your target market will automatically download the App without giving it a second thought. The most successful Apps usually charge a one -time fee for the download, but a small number of App Developers are starting to create other methods turning these apps into ongoing steams of income. The Foot Fairy App that instantly measures your foot size on an iPad, is coming to the Shark Tank with a very interesting way to monetize this digital product. The entrepreneurs behind the Foot Fairy App are Sylvia Sharpiro and Nicole Brooks who made the final cut and will be on Shark Tank's Season 5 Finale. The idea to create an App that measures your kid's foot size was born more out of necessity with a combined 6 children between them. They figured there must be a better and more fun way to measure kid's shoe size that takes all the guess work out of buying the correct size. Sylvia and Nicole thought a little outside the box as far as Apps go, and figured if you're measuring your kid's feet for a new pair of shoes, why not make it convenient to buy a pair at the same time. Thus the name Foot Fairy that measure's your foot size and sends a new pair of shoes within a few days' time. Below is a video with our newest Shark Tank Contestants Sylvia Sharpiro and Nicole Brooks, demonstrating how easy it is to measure your kid's correct foot size using the Foot Fairy App. Foot Fairy App before Shark Tank Update  It looks like Dr. Sylvia Sharpiro knows a thing or two more than just measuring kids feet sizes. Sylvia also runs the Dr. Shoe Mom website , as we'll as Planet Flops which sells Eco-friendly flip flops. It doesn't appear Nicole Brooks is involved in either of these foot related site's, which if brought up during their interview with the Sharks, may create a small problem as far as investing in the Foot Fairy App. The Sharks are notorious for wanting a piece of the whole pie with a stake in all related businesses taking up the entrepreneur's time. What's very unique about this iPad App that first cost $1.99 per download, but now you can Download it Free, is the convince for buying shoes online once the Foot Fairy determines the correct size. Partnering with one of the largest online shoe stores on the entire Internet,, the Foot Fairy App has an affiliate partnership that conveniently sends you to the correct page filled with hundreds of shoe's to choose from. I'm not exactly sure when the decision was made to give away the app for free, and then make the revenue on the back-end selling shoes via an affiliate partnership, but this certainly sounds like a much better and more creative way to keep making money multiple time's from the same app. I don't know about you, but this certainly has my mind going a thousand miles an hour thinking what other free app's could use this business model to build an ongoing stream of income. At this time the Foot Fairy App is available only for iPads , but will be available on Android devices later this year. The customer reviews for the Foot Fairy App gives this download a whopping 4.5 Stars out of 5 Stars. Just the fact you can make a game with your kids when it comes to buying a new pair of shoes, no doubt will appeal to thousands of Shark Tank Fans.

Foot Fairy Frequently Asked Questions (FAQ)

  • What is Foot Fairy's latest funding round?

    Foot Fairy's latest funding round is Angel.

  • How much did Foot Fairy raise?

    Foot Fairy raised a total of $100K.

  • Who are the investors of Foot Fairy?

    Investors of Foot Fairy include Mark Cuban.

Discover the right solution for your team

The CB Insights tech market intelligence platform analyzes millions of data points on vendors, products, partnerships, and patents to help your team find their next technology solution.

Request a demo

CBI websites generally use certain cookies to enable better interactions with our sites and services. Use of these cookies, which may be stored on your device, permits us to improve and customize your experience. You can read more about your cookie choices at our privacy policy here. By continuing to use this site you are consenting to these choices.