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Label Insight

Founded Year



Acquired | Acquired

Total Raised


About Label Insight

Label Insight, previously known as FoodEssentials, is a cloud-based product data engine committed to helping brands and retailers unlock the value of their product data. The company translates basic product information into smart attributes, such as nutrients and allergens, providing brands and retailers with a deep understanding of their product set. On May 17th, 2021, Label Insight was acquired by NielsonIQ. The terms of the transaction were not disclosed.

Headquarters Location

641 W. Lake Street Suite 402

Chicago, Illinois, 60661,

United States


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ESPs containing Label Insight

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

Transportation & Logistics / Supply Chain Tech

These startups produce connected packaging and labels that users can scan to engage in brand experiences, track consumption, and access product information and recommendations. These technologies are sometimes referred to as part of the “Internet of Packaging” (IoP) ecosystem.

Label Insight named as Leader among 7 other companies, including EVRYTHNG, Blippar, and PragmatIC.

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Research containing Label Insight

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CB Insights Intelligence Analysts have mentioned Label Insight in 1 CB Insights research brief, most recently on Jun 22, 2021.

Expert Collections containing Label Insight

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Label Insight is included in 5 Expert Collections, including Store management tech (In-store retail tech).


Store management tech (In-store retail tech)

1,590 items

Startups aiming to work with retailers to improve brick-and-mortar retail store operations.


Grocery Retail Tech

643 items

Startups providing B2B solutions to grocery businesses to improve their store and omni-channel performance. Includes customer analytics platforms, in-store robots, predictive inventory management systems, online enablement for grocers and consumables retailers, and more.


Packaging & Labeling Tech

586 items

Companies providing traditional and tech-enabled packaging and labeling solutions for brands.


Conference Exhibitors

5,302 items


Retail Tech 100

100 items

The winners of the 2020 CB Insights Retail Tech 100, published December 2020.

Label Insight Patents

Label Insight has filed 9 patents.

The 3 most popular patent topics include:

  • Brand management
  • Product management
  • Advertising regulation
patents chart

Application Date

Grant Date


Related Topics




Product management, Data management, Brand management, Brand name confectionery, Advertising regulation


Application Date


Grant Date



Related Topics

Product management, Data management, Brand management, Brand name confectionery, Advertising regulation



Latest Label Insight News

Label Insight and FARE Announce Partnership to Build Advocacy and Market Awareness Around Allergens and Intolerances

Sep 16, 2021

The partnership will increase transparency and provide greater access to resources for individuals living with food allergies Download September 16, 2021 09:00 AM Eastern Daylight Time CHICAGO--( BUSINESS WIRE )-- Label Insight , a NielsenIQ company and the leader in powering product attribute-driven growth across the consumer packaged goods (CPG) ecosystem, and FARE , the largest private funder dedicated to food allergy research and education, today announce a partnership to further empower people living with food allergies and intolerances by providing them with transparent food product information to gain additional control when shopping for food and beverages. With an estimated 85 million Americans avoiding at least one of the top nine food allergens because of food allergies and intolerances, including 32 million with potentially life-threatening food allergies, there is a direct benefit for CPG brands, retailers, and manufacturers to increase product transparency and provide resources that allow customers better access to products that meet their dietary needs. Through its partnership, Label Insight will integrate its database into the upcoming FARE Living app to expand its capabilities and allow consumers to identify products that meet their dietary considerations specific to food allergies and intolerances. “Whether it’s online or in a physical store, shopping for groceries can be a daunting task if you are living with a food allergy or have an intolerance,” said Lisa Gable , CEO of FARE. “Our mission at FARE has always been to drive awareness and build advocacy to improve the lives of those struggling with food allergies and intolerances. Our partnership with Label Insight will allow us to take our initiatives to the next level, including working with food manufacturers to expand their database and to voluntarily move to clear and consistent precautionary allergen labeling. Through Label Insight’s trusted database, which they are constantly enhancing, we’re confident that we’re one step closer to creating a safer world for everyone—no matter their dietary needs.” By leveraging Label Insight’s data, the upcoming FARE Living app will gain access to over 540,000 universal product codes (UPCs) for food and beverage label information. The FARE Living app will give users more control when grocery shopping by highlighting major allergens. Specific information that will become available includes products containing the top nine food allergens: egg, milk, peanut, tree nuts, wheat, soy, fish, shellfish, and sesame, as well as some information related to common food intolerances. “Partnering with FARE not only helps the millions of Americans who experience allergic reactions to food ingredients, it also shows an unprecedented depth of trust in our data,” said Sherry Frey, VP Health and Wellness at NielsenIQ. “We believe this will create a safer and overall better customer experience for shoppers who deal with these dietary restrictions every day and will help retailers better understand their consumers and tailor offerings that meet their needs.” To learn more about Label Insight and how FARE is driving change by building advocacy and awareness around food allergies and intolerances in the market, please visit: and . About NielsenIQ NielsenIQ is the leader in providing the most complete, unbiased view of consumer behavior, globally. Powered by a groundbreaking consumer data platform and fueled by rich analytic capabilities, NielsenIQ enables bold, confident decision-making for the world’s leading consumer goods companies and retailers. Using comprehensive data sets and measuring all transactions equally, NielsenIQ gives clients a forward-looking view into consumer behavior in order to optimize performance across all retail platforms. Our open philosophy on data integration enables the most influential consumer data sets on the planet. NielsenIQ delivers the complete truth. NielsenIQ, an Advent International portfolio company, has operations in nearly 100 markets, covering more than 90% of the world’s population. For more information, visit About FARE FARE is the world’s leading non-governmental organization engaged in food allergy advocacy and the largest private funder of food allergy research. Our mission is to improve the quality of life and the health of individuals with food allergies, and to provide them hope through the promise of new treatments. FARE is transforming the future of food allergy through innovative initiatives that will lead to increased awareness, new and improved treatments and prevention strategies, effective policies and legislation and novel approaches to managing the disease. To learn more about FARE, visit . Contacts

Label Insight Frequently Asked Questions (FAQ)

  • When was Label Insight founded?

    Label Insight was founded in 2008.

  • Where is Label Insight's headquarters?

    Label Insight's headquarters is located at 641 W. Lake Street, Chicago.

  • What is Label Insight's latest funding round?

    Label Insight's latest funding round is Acquired.

  • How much did Label Insight raise?

    Label Insight raised a total of $35.37M.

  • Who are the investors of Label Insight?

    Investors of Label Insight include NielsenIQ, Paycheck Protection Program, Delta-V Capital, RC Capital, Cultivation Capital and 10 more.

  • Who are Label Insight's competitors?

    Competitors of Label Insight include PragmatIC, Talkin Things, Codecheck, Graphic Label, Pinto, Palltronics, EVRYTHNG, Blue Bite, Batch, Vesta Smart Packaging and 24 more.

Compare Label Insight to Competitors

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ddTags introduces a propriety 2D code visual marker technology that improves agility, precision, the distance of reading, and speed.


Palltronics manufactures pallets designed to substantially reduce product damage and tracked and traced in real-time.


Batch aims to make it easier for retailers who sell directly to their customers to make re-ordering their products easy through QR codes. They work with Shopify merchants to enable their customers to have one-tap checkout when it’s time to reorder an item. It works if the retailer has put one of Batch’s codes on their items or incorporated the codes directly into their packaging.

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Magic Add

Magic Add is a smart packaging company whose technology embeds coding into packaging, which can capture data along the supply chain and provide information to customers. With applications in advertising, logistics, and process optimization, Magic Add attracts customers with rewards like media content and store discount codes, to enable shipment tracking and feedback collection, and reduce food waste.

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SmartLabel is a digital tool to give consumers access to product information beyond what is on the product’s label. SmartLabel provides more information to help consumers make better informed decisions about the foods they eat and the products they use.

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