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Founded Year

2015

Stage

Acquired | Acquired

Total Raised

$82.11M

About Folio

FOLIO is an online broker specializing in theme-based investment. The company not only offers an algorithm-based service, which acts as an automated money manager for lower fees and less initial capital than traditional services, but also provides an easy-to use thematic investing platform where users can select investment opportunities from a variety of trends and technologies.

Headquarters Location

Kyodo Building Ichibancho 4F 16-1 Ichibanchō, Chiyoda-ku

Tokyo, 102-0082,

Japan

+81-3-6261-5152

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Research containing Folio

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Folio in 2 CB Insights research briefs, most recently on Feb 23, 2022.

Expert Collections containing Folio

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Folio is included in 3 Expert Collections, including Wealth Tech.

W

Wealth Tech

2,077 items

Companies and startups in this collection digitize & streamline the delivery of wealth management. Included: Startups that offer technology-enabled tools for active and passive wealth management for retail investors and advisors.

F

Fintech 100

498 items

250 of the most promising private companies applying a mix of software and technology to transform the financial services industry.

F

Fintech

12,502 items

Excludes US-based companies

Folio Patents

Folio has filed 1 patent.

The 3 most popular patent topics include:

  • glass applications
  • legal terminology
  • minimal surfaces
patents chart

Application Date

Grant Date

Title

Related Topics

Status

3/12/2020

10/24/2023

Mirrors, Rotating disc computer storage media, Minimal surfaces, Glass applications, Legal terminology

Grant

Application Date

3/12/2020

Grant Date

10/24/2023

Title

Related Topics

Mirrors, Rotating disc computer storage media, Minimal surfaces, Glass applications, Legal terminology

Status

Grant

Latest Folio News

STARTUP STAGE: Folio creates custom digital guides for rental properties

Mar 21, 2022

Share Folio Folio offers a self-service tool so property managers andshort-term rental hosts can create interactive apps for their properties, withdetails about property and its amenities, local recommendations and messaging. Property managers and hosts pay a monthly subscription feefor each app created on Folio, with different pricing plans depending on thefeatures needed in the app. What is your 30-second pitch to investors? Folio is a digital front desk solution powered by artificialintelligence that automates guest management for the short-term rentalindustry. Our self-service platform allows property managers and hosts tocreate interactive apps that guests use as a digital front desk, optimizing theentire guest experience from booking to checkout and beyond. Company Describe both the business and technology aspects of yourstartup. Property managers and short-term rental hosts use ourguided, self-service tool to design interactive apps for each of theirproperties. Each app serves as a digital front desk, sharing information aboutthe property and amenities, providing curated recommendations for things to doin the area, sending automated messaging and responses supported byconversational AI and more. Apps are shared with guests with a unique link or aQR code - no downloads are needed. Property managers and hosts use ourdashboard to update their apps and those changes sync immediately. We charge amonthly subscription fee per active app, with pricing tiers depending on thefeatures and support needed. Give us your SWOT (Strengths, Weaknesses, Opportunities,Threats) analysis of the company. Strengths: Our product was designed with the needs of boththe host and the guest in mind, providing a singular touchpoint for all guestmanagement needs. Weaknesses: The current focus is on domestic U.S. travelsince we launched during a time when international travel was limited. Asrestrictions lift and we expand to international markets, we need to be mindfulof how those needs might differ. Opportunities: Further product development and introductionof new features to achieve the dual goals of 1) supporting property managers whoare leveraging technology to automate more and more of their operations and 2)elevating the guest experience to that of a branded, hotel-like stay. Threats: The landscape of tech solutions for short-termrentals is fragmented with no clear winner, leading to uncertainty around whowill ultimately dominate the space. What are the travel pain points you are trying to alleviatefrom both the customer and the industry perspective? As a Cornell University hospitality professor says in a recentNew York Times article , “high tech is the new high touch.” For propertymanagers and owners, we automate the manual and labor-intensive aspects ofguest management - sharing amenity information, giving recommendations forlocal food and activities, repeatedly answering the same guest questions - savingthem both time and money and allowing them scale their operations at a fractionof the cost. For the broader travel industry, as the line continues toblur between hotels and short-term rentals, Folio offers a consistent guestexperience for travelers regardless of the type of accommodation they choose. So you've got the product, now how will you get lots ofcustomers? Our customers love our product. We’ve experienced 50% growthover the past five months based on word-of-mouth alone. We’re now ramping upsales and marketing efforts, which include forming partnership with otherservice providers in the short-term rental and hospitality space. Tell us what process you've gone through to establish agenuine need for your company and the size of the addressable market. Folio was created to address the shifting needs of theshort-term rental hosts and property managers as a result of COVID-19. Westarted with a pilot group of eight properties and iterated on productdevelopment based on their feedback and those of their guests. We just launchedan upgraded platform with more self-service features to streamline the setupand maintenance process of the apps. Property managers currently spend over $10 billion a year ontech solutions to help them operate their business. That number will only grow asthe overall market grows at 15% a year and property managers increasingly spendmore on technology. How and when will you make money? We charge a monthly subscription fee for each app created onour platform, with different pricing plans depending on the features needed.Despite launching less than nine months ago, we are already supporting hundredsof properties and on an exponential growth curve. We also have plans to captureadditional revenue from ancillary services in the near future. What are the backgrounds and previous achievements of thefounding team? Folio’s founder and CEO, Amy Tang, is a Columbia EngineeringPhD, data scientist and recent winner of the inaugural Phocuswright StartupProgram Mentee Award. Prior to starting Folio, she spent more than five yearsas a data science consultant, leading teams to design and implement AI-enabledtech solutions for large, multinational companies. How have you addressed diversity and inclusion within yourbusiness? As a company started by a female, immigrant founder and aremote-first team, diversity and inclusion are embedded in Folio’s culture andcore values. Additionally, we encourage property managers on our platform toconsider the different needs of guests staying at their property, for example,calling out any accessibility features in their homes. What's been the most difficult part of founding the businessso far? We’d like to ship new product features faster. We have avery engaged set of users giving us great feedback and ideas for additionalfeatures and future product expansion. Recruiting engineering talent these dayshas been quite challenging! Generally, travel startups face a fairly tough time makingan impact - so why are you going to be one of lucky ones? We’ve had a hard time keeping up with demand - our solutionprovides immediate and real value to property managers looking to automate moreand more aspects of guest management. Our focus on designing the bestexperience for both hosts and travelers makes our product an integral part ofany short-term rental operation. A year from now, what state do you think your startup willbe in? Over the next year, we will be laser-focused on increasingthe number of property managers and hosts we support and introducing newproduct features to help them provide an elevated guest experience to theirguests. What is your end-game? (Going public, acquisition, growingand staying private, etc. Our end-game is to leverage technology to help propertymanagers and hosts provide exceptional guest hospitality. Whether that involvespartnerships, acquisitions or going public, we will continue to build thebest-in-class technology to support the growing short-term rental market andthe increasing number of travelers choosing them. PhocusWire's Startup Stage

Folio Frequently Asked Questions (FAQ)

  • When was Folio founded?

    Folio was founded in 2015.

  • Where is Folio's headquarters?

    Folio's headquarters is located at Kyodo Building Ichibancho 4F, Tokyo.

  • What is Folio's latest funding round?

    Folio's latest funding round is Acquired.

  • How much did Folio raise?

    Folio raised a total of $82.11M.

  • Who are the investors of Folio?

    Investors of Folio include SBI Group, Signifiant, DCM Ventures, DNX Ventures, Mitsui and 10 more.

  • Who are Folio's competitors?

    Competitors of Folio include Raisin, Human Interest, Blooom, ForUsAll, Betterment and 7 more.

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Compare Folio to Competitors

Betterment Logo
Betterment

Betterment operates in the investment and savings sector. The company offers automated investing services, high-yield cash accounts, and retirement planning tools. It primarily serves individuals, employers, and advisors. It was founded in 2008 and is based in New York, New York.

SigFig Logo
SigFig

SigFig focuses on digital wealth solutions. The company offers a range of services including needs discovery, remote collaboration, and digital wealth management solutions, designed to streamline operations for financial advisors and investors. SigFig primarily serves banks, credit unions, wealth management firms, insurance companies, and individual investors. It was founded in 2006 and is based in San Francisco, California.

F
ForUsAll

ForUsAll offers a platform enabling employers to provide a modern 401(k) plan. The company offers 401(k) plans for startups and small businesses, with features such as payroll integration, the ability to add cryptocurrency to the plan, and automated administration. It caters to the startup sector, small to medium-sized businesses, and blockchain and web3 companies. The company was founded in 2012 and is based in San Francisco, California.

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Wacai

Wacai operates as a fin-tech company. It develops an online personal financial management platform that provides users with wealth management services and credit solutions. The company was founded in 2009 and is based in Hangzhou, China.

Raisin Logo
Raisin

Raisin provides a savings and investment marketplace. It allows users to compare savings products from banks and credit unions. The company also offers various tools to help users find savings products as per their needs. It was formerly known as SaveBetter. The company was founded in 2012 and is based in Berlin, Germany.

Wealthsimple Logo
Wealthsimple

Wealthsimple operates in the investment management industry. The company offers a range of services including managed investing, investing, and high-interest savings accounts. These services are designed to help individuals build long-term wealth by maximizing returns and minimizing risk. Wealthsimple was formerly known as Canadian Shareowner Investments. It was founded in 2014 and is based in Toronto, Canada.

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