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Founded Year



Series B | Alive

Total Raised


Last Raised

$25.8M | 2 yrs ago

About Focal Systems

Focal Systems provides solutions for retailers to improve inventory management, reduce out-of-stocks, enhance the shopper experience, and optimize checkout lanes. Its solutions consist of devices in stores that leverage machine learning and computer vision technology. The company was founded in 2015 and is based in Burlingame, California.

Headquarters Location

1300 Old Bayshore Highway Suite 255

Burlingame, California, 94010,

United States


Focal Systems's Product Videos

ESPs containing Focal Systems

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

Consumer & Retail / In-Store Tech

The planogram compliance & inventory management market addresses the challenges faced by retailers in managing their inventory and ensuring that products are displayed in accordance with planograms. This market offers solutions that use machine learning and artificial intelligence to improve demand forecasting, optimize ordering, and automate tasks that consume employee time. The market also helps…

Focal Systems named as Challenger among 13 other companies, including RELEX, Crisp, and Simbe Robotics.

Focal Systems's Products & Differentiators

    Focal Action Tool

    Action Tool is used primarily by store associates and managers to know exactly what is out-of-stock in their stores, which out-of-stocks are workable, and which workable out-of-stocks require the most urgent attention. The tool creates an Instagram style of feed to display tasks. It also has a tool for stockers to reverse scan product so they know whether or not product in the backroom needs to be brought to the sales floor.


Research containing Focal Systems

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Focal Systems in 6 CB Insights research briefs, most recently on Aug 21, 2023.

Expert Collections containing Focal Systems

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Focal Systems is included in 6 Expert Collections, including Store tech (In-store retail tech).


Store tech (In-store retail tech)

2,138 items

Companies that make tech solutions to enable brick-and-mortar retail store operations.


Supply Chain & Logistics Tech

4,565 items

Companies offering technology-driven solutions that serve the supply chain & logistics space (e.g. shipping, inventory mgmt, last mile, trucking).


Grocery Retail Tech

831 items

Startups providing B2B solutions to grocery businesses to improve their store and omni-channel performance. Includes customer analytics platforms, in-store robots, predictive inventory management systems, online enablement for grocers and consumables retailers, and more.


Market Research & Consumer Insights

721 items

This collection is comprised of companies using tech to better identify emerging trends and improve product development. It also includes companies helping brands and retailers conduct market research to learn about target shoppers, like their preferences, habits, and behaviors.


Artificial Intelligence

10,987 items

Companies developing artificial intelligence solutions, including cross-industry applications, industry-specific products, and AI infrastructure solutions.


Food & Beverage

156 items

Focal Systems Patents

Focal Systems has filed 18 patents.

The 3 most popular patent topics include:

  • retailing
  • image processing
  • machine learning
patents chart

Application Date

Grant Date


Related Topics




Image processing, Digital photography, Open formats, Celestial coordinate system, Supply chain management


Application Date


Grant Date



Related Topics

Image processing, Digital photography, Open formats, Celestial coordinate system, Supply chain management



Latest Focal Systems News

Village Super Market Expands Use of AI Chainwide at ShopRite, Fairway Banners

Sep 14, 2023

Food retailer expands partnership with Focal Systems to digitize shelves with computer vision Image Village Super Market is introducing the Focal Systems Operating System chainwide at its ShopRite and Fairway Market stores. New Jersey-based Village Super Market, Inc. has revealed it will roll out the Focal Systems Operating System (FocalOS) chainwide at its ShopRite and Fairway Market banner stores. Following a successful pilot in five stores across New Jersey and New York, this expansion will optimize ordering, inventory management, merchandising and in-store labor in an effort to transform the customer experience. Focal Systems has been leading the retail transformation charge by automating and optimizing brick-and-mortar retail with state-of-the-art deep learning and Al. Having raised $40 million to date, Focal Systems is used by retailers across three continents in nearly 1,000 stores, with over 250,000 cameras deployed. The company recently made headlines for its rollout across over 400 Walmart stores throughout Canada, as well as in the Midwest grocery chain Piggly Wiggly and Pacific Northwest grocery chain Metropolitan Market . Village Super Market is the owner and operator of 30 ShopRite stores in New Jersey, New York, Pennsylvania and Maryland, as well as four Gourmet Garage stores and four Fairway Market stores in New York City. The company’s new rollout with Focal Systems will involve deploying hundreds of tiny, inexpensive shelf cameras that digitize shelves hourly with accurate computer vision. FocalOS then uses that data to automate in-store processes and enable accurate, just-in-time ordering. "Village Super Market has demonstrated time and time again its commitment to putting its customers first," said Francois Chaubard, CEO and founder of San Francisco-based Focal Systems. "By investing in Al early on, Village Super Market is positioning itself to provide the ultimate in-store experience. The technology enables associates to spend more time with customers, reinforcing the family environment its stores are known for." "We chose Focal Systems as they have proven they can reliably unlock productivity gains in our stores with their Al, while improving the customer experience and sales," said Nico Sumas, co-president of Village Super Market. "We've already seen improvements in product availability for our customers by increasing the productivity of our replenishment staff. We can't wait to optimize the rest of our stores with this rollout." "What I love about working at Village Super Market, and what our founders love, is the honor of serving our local communities and the pleasure of seeing new faces walk through our doors every day," added Dayhana Pena, store manager of Fairway Market Kips Bay, N.Y. "I'm blown away by how Focal Systems' technology enhanced the shopping experience in our store so we can continue to put our customers, associates and families first." Village Super Market is a member of Wakefern Food Corp., the nation's largest retailer-owned cooperative. Keasbey, N.J.-based Wakefern  comprises more than 40 members that independently own and operate 360-plus supermarkets. The company is No. 29 on The PG 100, Progressive Grocer’s 2023 listing of North America’ s  top food and consumables retailers in North America .

Focal Systems Frequently Asked Questions (FAQ)

  • When was Focal Systems founded?

    Focal Systems was founded in 2015.

  • Where is Focal Systems's headquarters?

    Focal Systems's headquarters is located at 1300 Old Bayshore Highway, Burlingame.

  • What is Focal Systems's latest funding round?

    Focal Systems's latest funding round is Series B.

  • How much did Focal Systems raise?

    Focal Systems raised a total of $37.05M.

  • Who are the investors of Focal Systems?

    Investors of Focal Systems include Zetta Venture Partners, Costanoa Ventures, Zebra Ventures, Point72 Ventures, Uncork Capital and 4 more.

  • Who are Focal Systems's competitors?

    Competitors of Focal Systems include Trax, Vispera, Simbe Robotics,, Boxy and 7 more.

  • What products does Focal Systems offer?

    Focal Systems's products include Focal Action Tool and 3 more.

  • Who are Focal Systems's customers?

    Customers of Focal Systems include Walmart Canada, Piggly Wiggly and Village Supermarkets.


Compare Focal Systems to Competitors

Trax Logo

Trax focuses on providing cloud-based retail management solutions, operating in the retail and consumer packaged goods (CPG) industries. The company offers services such as dynamic merchandising, in-store execution, shopper engagement, market measurement, analytics, and shelf monitoring, all designed to enhance shopping experiences and unlock revenue opportunities. It was founded in 2010 and is based in Singapore.


Shelfie is a company that focuses on automating retail shelf-stock audits, operating within the retail technology sector. The company's main service involves using artificial intelligence and deep learning technologies to monitor retail shelves, detect stock gaps and discrepancies, and alert staff to restock specific items. Shelfie primarily serves the retail industry. It was founded in 2016 and is based in Manly, New South Wales.

Pensa Systems Logo
Pensa Systems

Pensa Systems is a company that focuses on retail shelf inventory management in the retail industry. The company offers a data-as-a-service portfolio that uses video-based computer vision and advanced AI to provide accurate real-time visibility of retail shelves, helping brands and retailers to improve portfolio performance, increase share of shelf, optimize omnichannel activation, improve in-stock levels, and enhance omnichannel experience. Pensa Systems primarily sells to the consumer packaged goods (CPG) brands and retail industry. It was founded in 2016 and is based in Austin, Texas.

Badger Technologies Logo
Badger Technologies

Badger Technologies is a company focused on retail automation. The company offers solutions that provide actionable data and analytics for retail operations through automation, including a fully autonomous robot. These solutions address issues such as out-of-stock items, planogram compliance, price integrity, and other operational inefficiencies. It is based in Nicholasville, Kentucky. Badger Technologies operates as a subsidiary of Jabil.

Adroit Worldwide Media

Adroit Worldwide Media (AWM) develops Smart Shelf, a platform which is designed to replicate key benefits of the online experience into physical retail environments. The platform utilizes ruggedized shelf-edge displays combined with high definition optical sensors to automate intelligence into on-the-shelf inventory levels and planogram compliance, play optimal video based on shopper distance (including product pricing and information), provide insight into demographics, and allow for content triggering on detected age, gender, or ethnicity. It was founded in 2016 and is based in Aliso Viejo, California.

Simbe Robotics Logo
Simbe Robotics

Simbe Robotics gives retailers visibility into the state of merchandise in their stores through Tally, an autonomous shelf-auditing and analytics solution. It combines artificial intelligence, computer vision, and deep analytics to scan and analyze retailers’ shelves. It leverages AI and robotics to provide retailers with insights into inventory and operations. The company was founded in 2014 and is based in South San Francisco, California.


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