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Founded Year



Series B | Alive

Total Raised


Last Raised

$22.39M | 4 yrs ago

About Fluent Commerce

Fluent Commerce is a technology company that operates in the cloud computing and ecommerce industries. The company offers a cloud-based distributed order management system that improves customer experiences, optimizes fulfillment, and solves inventory visibility issues. Fluent Commerce primarily serves the retail, luxury brands, direct-to-consumer brands, and wholesale distribution sectors. It was founded in 2015 and is based in Surry Hills, New South Wales.

Headquarters Location

Level 5, 46 Kippax Street

Surry Hills, New South Wales, 2010,


+61 1300 358 368


Fluent Commerce's Product Videos

Product Demo.png

Fluent Commerce's Products & Differentiators

    Fluent Order Management

    The most flexible distributed order management system on the market today.


Expert Collections containing Fluent Commerce

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Fluent Commerce is included in 1 Expert Collection, including Grocery Retail Tech.


Grocery Retail Tech

648 items

Startups providing B2B solutions to grocery businesses to improve their store and omni-channel performance. Includes customer analytics platforms, in-store robots, predictive inventory management systems, online enablement for grocers and consumables retailers, and more.

Latest Fluent Commerce News

Business Reporter: Taking inventory availability and order management to the next level

Nov 22, 2023

News Provided By Share This Article The new near real-time capabilities that AI-enabled systems can offer LONDON, UNITED KINGDOM, November 22, 2023 / / -- In an article published on Business Reporter, Jamie Cairns, CSO at Fluent Commerce explains how AI can enable the optimisation of inventory availability and order fulfilment. AI can be a useful tool when tracking stock levels online or at physical locations and is a facilitator of a seamless omnichannel experience. AI-enabled demand prediction based on historical data and other sources affecting buyer’s behaviour, as well as demand sensing – a system that sends alerts when a SKU’s inventory position is about to get out of stock or if an order sourcing rule gets incongruent with the current inventory – belong to the first major area where AI and machine learning systems can reach much higher efficiencies than traditional methodologies and minimise the risks of over- and understocking. A modern, event-based OMS, like Fluent Order Management provides the good clean data you need as the input for your AI/ML models. The aim of order fulfilment has always been to reach cost efficiencies by offering fast deliveries at the right price, reducing split deliveries where possible or choosing from the closest locations the ones where stock turnover is the slowest. AI today, however, can also provide datasets in near real time that previously weren’t factored in order fulfilment decisions, such as location, product and inventory attributes. These include the maximum number of open orders a location can handle, shipment damage rates, inventory age, sell-through rates or the likelihood of a markdown. To learn more about how AI can streamline your inventory and order management systems, read the article . About Business Reporter Business Reporter is an award-winning company producing supplements published in The Guardian and City AM, as well as content published on Business Reporter online hubs on,, Business Insider Germany and Le Figaro, delivering news and analysis on issues affecting the international business community. It also hosts conferences, debates, breakfast meetings and exclusive summits. About Fluent Commerce Fluent Commerce is a global software company focused on inventory availability data management at scale and distributed order management (DOM) for commerce. Both B2C and B2B organizations rely on their cloud native, highly flexible and fully scalable solutions to transform fulfillment complexity into a competitive advantage. Fluent Order Management provides accurate, real-time inventory availability across all locations, order orchestration, fulfillment optimization, fulfillment location management, in-store pick and pack, customer service, and reporting. This enables retailers, brands, and B2B organizations to ensure they never oversell or undersell and to deliver their orders profitably every time. Fluent Commerce works with organizations such as JD Sports, L’Oréal, Prada Group, Aldo, LVMH, Dulux and Kingfisher. For more information visit Business Reporter

Fluent Commerce Frequently Asked Questions (FAQ)

  • When was Fluent Commerce founded?

    Fluent Commerce was founded in 2015.

  • Where is Fluent Commerce's headquarters?

    Fluent Commerce's headquarters is located at Level 5, 46 Kippax Street, Surry Hills.

  • What is Fluent Commerce's latest funding round?

    Fluent Commerce's latest funding round is Series B.

  • How much did Fluent Commerce raise?

    Fluent Commerce raised a total of $27.29M.

  • Who are the investors of Fluent Commerce?

    Investors of Fluent Commerce include Arrowroot Capital, Qualgro, Blue Sky Ventures and Ariel Luedi.

  • Who are Fluent Commerce's competitors?

    Competitors of Fluent Commerce include Happy Returns, Fabric, eShipz, Deck Commerce, yayloh and 7 more.

  • What products does Fluent Commerce offer?

    Fluent Commerce's products include Fluent Order Management and 1 more.

  • Who are Fluent Commerce's customers?

    Customers of Fluent Commerce include LVMH.


Compare Fluent Commerce to Competitors

Orderbot Logo

Orderbot is a company that focuses on providing multichannel order and inventory management software solutions. The company offers a range of services including inventory management, product management, and distributed order management, all designed to streamline operations and increase efficiency for modern commerce brands. Their primary market includes the ecommerce industry, specifically businesses that require centralized operations for orders, inventory, and products. It was founded in 2009 and is based in Vancouver, British Columbia. Orderbot operates as a subsidiary of WebLinc.

Deck Commerce Logo
Deck Commerce

Deck Commerce is a company that focuses on providing omnichannel order management solutions for the ecommerce retail industry. The company offers a range of services including order management, inventory management, order orchestration, transaction processing, customer service portal, and return management, all aimed at simplifying and streamlining the order management process for direct-to-consumer brands. The company primarily serves the ecommerce industry. It was founded in 2015 and is based in St. Louis, Missouri.

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Infraspeak operates as an intelligent maintenance and facility management platform. The platform allows teams to connect their assets, Internet of Things (IoT) devices, hardware and software, and transform data into actions. It also provides analytics and reporting, communication, compliance, and more functions and serves education, hospitality, healthcare, and more sectors. Infraspeak was founded in 2015 and is based in Porto, Portugal.

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Scality specializes in data storage software. It built a storage and data management ecosystem to protect customers' data. It offers products such as Ring which provides hybrid cloud storage and Artesca which enables users to store cloud-native objects. The company serves the media and entertainment industry, the healthcare industry, and more. It was founded in 2009 and is based in San Francisco, California.

Hi Auto

Hi Auto operates as an automotive-grade speech recognition platform. It develops software that distinguishes the voice commands of drivers from other voices in the car. It was founded in 2019 and is based in Tel Aviv, Israel.

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SiPearl designs Rhea, low-power microprocessors for European exascale supercomputers. The company was founded in 2019 and is based in Maisons-Laffitte, France.


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