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Founded Year



Seed VC | Alive

Total Raised


Last Raised

$5M | 5 yrs ago

About Flont

Flont is an NYC-based eCommerce platform for consumers to discover, borrow, and buy fine jewelry. For $249 per month, members are able to borrow $60,000 worth of jewelry per year, with the option to choose a new piece every month from an expertly-curated collection with insurance and FedEx shipping included. If members like a piece, they can buy it off at a discounted price. In addition to membership, Flont offers short term rentals, online sales, and luxurious gift cards.

Flont Headquarters Location

22 W 48th Street 9th Floor

New York, New York, 10036,

United States


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Research containing Flont

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CB Insights Intelligence Analysts have mentioned Flont in 2 CB Insights research briefs, most recently on Feb 12, 2020.

Expert Collections containing Flont

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Flont is included in 2 Expert Collections, including E-Commerce.



9,601 items


Luxury Tech

412 items

Tech-enabled companies launching new luxury brands, as well as startups providing tech solutions to the luxury industry, including e-commerce tools, marketing, and more. While these companies may not exclusively target luxury companies, they have notable luxury partners.

Latest Flont News

These 14 startups let you rent everything from bulldozers to Cartier jewelry — and show how VCs are betting big on the Rent the Runway mentality

Feb 7, 2020

Key investors: Funders Club (Coinbase, Instacart, Scentbird), Greylock Partners (Airbnb, Coinbse, GoFundMe), Y Combinator (Airbnb, Dropbox, Stripe) Fat Llama is a peer-to-peer rental platform where you can find "almost" anything. Users can also buy and sell their items, which range from drones to tents to musical instruments. Fat Llama offers up to $30,000 of insurance to lenders if items are lost, stolen, or damaged. The London-based Y Combinator alum (Spring 2017) was founded in 2016 and is available in the UK and US. Feather Total raised: $16 million Key investors: Bain Capital Ventures (Acorns, Lime, Rent the Runway), Kleiner Perkins (Brex, Instacart, Rent the Runway), Spark Capital (Glossier, Postmates, Warby Parker) Feather is a direct-to-consumer furniture rental service that offers both memberships — it costs $19 per month and members get up to 75% off the cost of furniture — and ad hoc rentals. Feather also offers delivery and assembly. Both members and non-members pay monthly rates on each piece of furniture they rent with the option to ultimately buy the pieces at retail cost. Feather is a Y Combinator alum (Spring 2017) and was founded in 2017 and operates out of New York with footprints in San Francisco, Los Angeles, and Orange County. Flont Total raised: $5 million Key investors: C Ventures (Galore, Moda Operandi, VillageLuxe), Carmen Busquets (Flowerbx, Tagwalk, VillageLux) StartEngine crowdfunding  Flont is a jewelry rental subscription platform where users can borrow luxury jewels from brands like Cartier, Bulgari, and Tiffany & Co. Membership starts at $59 per month and goes up, depending on the borrow value limit you want — the priciest option is $379 per month to borrow up to $8,000 of jewelry at once, with on return dates. Founded in 2016, Flont is based in New York where it has a showroom for members to visit. Joymode Key investors: Collaborative Fund (Beyond Meat, Impossible Foods, Lyft), Founder Collective (BuzzFeed, SeatGeek, The Black Tux), Homebrew (Chime, Finix, The Skimm) Joymode started as a membership-based online platform that would rent you almost anything, from food dehydrators to kids toys to popcorn machines. Joymode plans to now open stores within other stores, like Walmart, where customers can rent items in person. Kitsplit Total raised: $2.1 million Key investors: Click Ventures (Spotify, DocuSign, Palantir), Mike Krieger (Instagram co-founder), PLG Ventures (Fernish, Flowspace, Measurabl) Kitsplit is a peer-to-peer rental marketplace for media companies and artists, offering cameras, lenses, lighting, and audio equipment. It launched in New York, and is now available in around 100 US cities. It's used by big media companies like Vox and National Geographic as well as smaller production teams and filmmakers. Outdoorsy Key investors: Justin Mateen (co-founder of Tinder), Launch Capital (Spotify, Snapchat, Qeepsake), Maniv Mobility (Bolt Bikes, Ridecell, Turo) Revel is a moped rideshare platform that lets users find, unlock, and ride electric scooters. It's currently available in New York, Austin, Miami, Oakland, and DC. Its CEO has said he hopes to be in 10 cities by mid 2020 . Revel scooters come equipped with two helmets, go up to 30 miles per hour, and cost $0.25 per minute riding. To ride, users have to be licensed to drive, over 21 years old, and pass the safe driving history check. Revel started with its pilot in Brooklyn in 2018, before rolling out fully in 2019. Swimply Key investors: August Capital (, HipCamp, Sun Basket), GV (Lime, Nest, Uber)  Kleiner Perkins (Brex, Instacart, Rent the Runway) Turo is a peer-to-peer car sharing unicorn, valued at over $1 billion, that connects car owners with drivers. Turo is available in the US, Canada, the UK, and Germany. The platform has high-end sports cars, trucks for moving, and larger options for road tripping. Turo aims to be an alternative to car rental companies. Turo has also partnered with Nissan to give prospective buyers the opportunity to test drive, where some customers are offered a cash bonus toward the cost of the vehicle if purchased. Wardrobe

Flont Web Traffic

Page Views per User (PVPU)
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Flont Rank

  • When was Flont founded?

    Flont was founded in 2018.

  • Where is Flont's headquarters?

    Flont's headquarters is located at 22 W 48th Street, New York.

  • What is Flont's latest funding round?

    Flont's latest funding round is Seed VC.

  • How much did Flont raise?

    Flont raised a total of $7M.

  • Who are the investors of Flont?

    Investors of Flont include C Ventures, Jack Stahl, Mimi So, Michael Crotty, Milton Pedraza and 13 more.

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