Search company, investor...

Founded Year



Seed VC | Alive

Total Raised


Last Raised

$5M | 6 yrs ago

About Flont

Flont is an online fine jewelry membership service operating in the retail industry. The company offers a subscription-based service where members can rent fine jewelry from leading brands and artisan designers, with the option to purchase pieces at a discount. Additionally, Flont licenses its technology platform to global brands, retailers, and department stores. It was founded in 2018 and is based in New York, New York.

Headquarters Location

22 W 48th Street 9th Floor

New York, New York, 10036,

United States




Expert Collections containing Flont

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Flont is included in 2 Expert Collections, including E-Commerce.



10,549 items

Companies that sell goods online (B2C), or enable the selling of goods online via tech solutions (B2B).


Luxury Tech

419 items

Tech-enabled companies launching new luxury brands, as well as startups providing tech solutions to the luxury industry, including e-commerce tools, marketing, and more. While these companies may not exclusively target luxury companies, they have notable luxury partners.

Latest Flont News

These 14 startups let you rent everything from bulldozers to Cartier jewelry — and show how VCs are betting big on the Rent the Runway mentality

Feb 7, 2020

Key investors: Funders Club (Coinbase, Instacart, Scentbird), Greylock Partners (Airbnb, Coinbse, GoFundMe), Y Combinator (Airbnb, Dropbox, Stripe) Fat Llama is a peer-to-peer rental platform where you can find "almost" anything. Users can also buy and sell their items, which range from drones to tents to musical instruments. Fat Llama offers up to $30,000 of insurance to lenders if items are lost, stolen, or damaged. The London-based Y Combinator alum (Spring 2017) was founded in 2016 and is available in the UK and US. Feather Total raised: $16 million Key investors: Bain Capital Ventures (Acorns, Lime, Rent the Runway), Kleiner Perkins (Brex, Instacart, Rent the Runway), Spark Capital (Glossier, Postmates, Warby Parker) Feather is a direct-to-consumer furniture rental service that offers both memberships — it costs $19 per month and members get up to 75% off the cost of furniture — and ad hoc rentals. Feather also offers delivery and assembly. Both members and non-members pay monthly rates on each piece of furniture they rent with the option to ultimately buy the pieces at retail cost. Feather is a Y Combinator alum (Spring 2017) and was founded in 2017 and operates out of New York with footprints in San Francisco, Los Angeles, and Orange County. Flont Total raised: $5 million Key investors: C Ventures (Galore, Moda Operandi, VillageLuxe), Carmen Busquets (Flowerbx, Tagwalk, VillageLux) StartEngine crowdfunding  Flont is a jewelry rental subscription platform where users can borrow luxury jewels from brands like Cartier, Bulgari, and Tiffany & Co. Membership starts at $59 per month and goes up, depending on the borrow value limit you want — the priciest option is $379 per month to borrow up to $8,000 of jewelry at once, with on return dates. Founded in 2016, Flont is based in New York where it has a showroom for members to visit. Joymode Key investors: Collaborative Fund (Beyond Meat, Impossible Foods, Lyft), Founder Collective (BuzzFeed, SeatGeek, The Black Tux), Homebrew (Chime, Finix, The Skimm) Joymode started as a membership-based online platform that would rent you almost anything, from food dehydrators to kids toys to popcorn machines. Joymode plans to now open stores within other stores, like Walmart, where customers can rent items in person. Kitsplit Total raised: $2.1 million Key investors: Click Ventures (Spotify, DocuSign, Palantir), Mike Krieger (Instagram co-founder), PLG Ventures (Fernish, Flowspace, Measurabl) Kitsplit is a peer-to-peer rental marketplace for media companies and artists, offering cameras, lenses, lighting, and audio equipment. It launched in New York, and is now available in around 100 US cities. It's used by big media companies like Vox and National Geographic as well as smaller production teams and filmmakers. Outdoorsy Key investors: Justin Mateen (co-founder of Tinder), Launch Capital (Spotify, Snapchat, Qeepsake), Maniv Mobility (Bolt Bikes, Ridecell, Turo) Revel is a moped rideshare platform that lets users find, unlock, and ride electric scooters. It's currently available in New York, Austin, Miami, Oakland, and DC. Its CEO has said he hopes to be in 10 cities by mid 2020 . Revel scooters come equipped with two helmets, go up to 30 miles per hour, and cost $0.25 per minute riding. To ride, users have to be licensed to drive, over 21 years old, and pass the safe driving history check. Revel started with its pilot in Brooklyn in 2018, before rolling out fully in 2019. Swimply Key investors: August Capital (, HipCamp, Sun Basket), GV (Lime, Nest, Uber)  Kleiner Perkins (Brex, Instacart, Rent the Runway) Turo is a peer-to-peer car sharing unicorn, valued at over $1 billion, that connects car owners with drivers. Turo is available in the US, Canada, the UK, and Germany. The platform has high-end sports cars, trucks for moving, and larger options for road tripping. Turo aims to be an alternative to car rental companies. Turo has also partnered with Nissan to give prospective buyers the opportunity to test drive, where some customers are offered a cash bonus toward the cost of the vehicle if purchased. Wardrobe

Flont Frequently Asked Questions (FAQ)

  • When was Flont founded?

    Flont was founded in 2018.

  • Where is Flont's headquarters?

    Flont's headquarters is located at 22 W 48th Street, New York.

  • What is Flont's latest funding round?

    Flont's latest funding round is Seed VC.

  • How much did Flont raise?

    Flont raised a total of $7M.

  • Who are the investors of Flont?

    Investors of Flont include C Ventures, Denise Warren, Michael Crotty, Jack Stahl, Mimi So and 13 more.

  • Who are Flont's competitors?

    Competitors of Flont include Vivrelle and 4 more.


Compare Flont to Competitors

Rebag Logo

Rebag operates as a fashion electronic commerce platform. It sells designer handbags, watches, jewelry, shoes, accessories, and more. It was formerly known as Rebagg. It was founded in 2014 and is based in New York, New York.


Vivrelle is a membership-based company focused on the luxury fashion industry. The company offers a service where members can borrow designer handbags and jewelry for a monthly fee, allowing them to switch out items as desired. The company primarily serves the fashion and ecommerce industries. It was founded in 2018 and is based in New York, New York.

Bag Borrow or Steal Logo
Bag Borrow or Steal

Bag Borrow or Steal is an innovative online boutique that operates in the fashion industry. The company offers a platform where customers can rent, buy, or sell luxury accessories, primarily focusing on designer handbags. It primarily serves the ecommerce industry. It was founded in 2004 and is based in Seattle, Washington.


Switch provides its member's access to rent real designer jewelry through a subscription-based service. It was founded in 2016 and is based in Beverly Hills, California.

BaubleBox Logo

BaubleBox is the premier destination for jewelry deals. By connecting members directly with manufacturers, BaubleBox offers fashion products discounted up to 90% from retail. Standard shipping is $2 per item, but ships free when you order $25 or more. Invite friends and earn unlimited rewards.


myGemma offers an e-commerce platform for pre-owned, expertly authenticated, sustainable luxury. Its platform offers designer jewelry, watches, handbags, and sneakers. It is a direct-to-consumer firm. It was founded in 2012 and is based in New York, New York.


CBI websites generally use certain cookies to enable better interactions with our sites and services. Use of these cookies, which may be stored on your device, permits us to improve and customize your experience. You can read more about your cookie choices at our privacy policy here. By continuing to use this site you are consenting to these choices.