Stage
Unattributed | DeadTotal Raised
$5.51MLast Raised
$110KAbout Flipora
Flipora, formerly Infoaxe, uses Artificial Intelligence to solve the content discovery problem. Flipora users can follow interests, publications and connect with other users around shared interests to receive a highly personalized feed of content recommendations. Flipora's secret sauce is the machine learning technology to predict with extremely high accuracy what a user likes based on content they engage with. Flipora is a free service and offers apps for the iPhone, Android and Web.
Flipora Headquarter Location
440 N Wolfe Rd MS#153
Sunnyvale, California, 94085,
United States
650-796-6388
Expert Collections containing Flipora
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
Flipora is included in 1 Expert Collection, including Artificial Intelligence.
Artificial Intelligence
8,717 items
This collection includes startups selling AI SaaS, using AI algorithms to develop their core products, and those developing hardware to support AI workloads.
Latest Flipora News
Oct 7, 2015
Today's Most Read Peter Daisyme October 7, 2015 Imagine having 30 million users familiar with your company name and then changing it on them. What do you think they will do? Will it be confusing to the point of losing users? The answer is no, not if you rebrand a company like Flipora has done by changing its name to Rover. As much research went into changing their name as did in creating the content discovery solution. It is important that the new name is aligned with the brand attributes and what the solution does for the user. Realizing your brand image. Rover understood that its previous name, Flipora, didn’t represent its brand attributes nor did it tell users what it could actually do for them. While 30 million users did find out by trying it or hearing about it from friends, the name may have not provided the incentive for the next 30 million. The Mars Rover got the attention of Flipora’s founders when they were researching potential names. They liked the idea of what the Rover, named Curiosity, is doing on the surface of Mars. It is roving around in search of what has not yet been found and what those on Earth cannot yet see or understand due to a number of challenges. The founders of Flipora realized their artificial intelligence (AI) does the same thing by going out into unchartered territory to discover and bring back beneficial content users can enjoy. They saw an image with recognizable, inherent symbolism to bring those attributes and meanings to the user's mind. Related: What the Color of Your Logo Says About Your Company (Infographic) Be honest with yourself. Once these connections can be made in the information provided with the rebranding news, users can then take that and visualize those meanings as they continue to use the content discovery solution. It's pretty cool when you figure out those meanings and realize that your target audience gets it, too. Not every user will make the Mars Rover connection, but the name has more than just that one meaning. Rover also brings to mind dogs, those faithful companions who go out on commandand to retrieve what we want. Flipora thought this additional meaning would help people understand what the AI engine does, plus the symbol has deep meaning and value in numerous cultures. Related: The 8 Must-Follow Rules for Rebranding Your Company (Infographic) Have additional reasons. Rover's name change was made as it released good news. It announced additional funding from Google, Twitter, Facebook, Microsoft, angel investors and AI experts, as well as ongoing growth in user numbers. Numerous enhancements to the platform and AI engine have increased the speed and accuracy of the results, and embedded the solution into a user’s social fabric and life. Announcing the name change and news at the same time upped the excitement with the impression the company has climbed a few rungs higher on that success ladder. Further, the company has announced that further improvements are also on their way in the coming months. This ongoing good news thread brings users closer to the company and deepens the relationship regardless of whether the name has changed. This is because users are enthralled with the experience and the continued elevated level of enjoyment. Taken together, the research, messaging, financial support and ongoing enhancements illustrate that a company any size can successfully rebrand itself – even one that has 30 million users – without losing any support. If anything the rebranding strategy shows signs that Rover will only gain more users over time. I'm convinced that this type of rebranding strategy works and it might be just what I do as I re-evaluate my company's brand image.
Flipora Web Traffic
Flipora Rank
Where is Flipora's headquarters?
Flipora's headquarters is located at 440 N Wolfe Rd, Sunnyvale.
What is Flipora's latest funding round?
Flipora's latest funding round is Unattributed.
How much did Flipora raise?
Flipora raised a total of $5.51M.
Who are Flipora's competitors?
Competitors of Flipora include Twitter, Digg, Topsy Labs, Omgili, Yammer and 10 more.
You May Also Like

Collecta represents a new way to experience search, in real time. Collecta is the Web's most powerful real-time search engine, posting matching stories, blogs, photos, and comments from sites such as Twitter, WordPress, Flickr and more -- as they happen. By aggregating content in real time, Collecta offers a new and more comprehensive view of what's going on in the world right now.

TypePad is a blogging service, hosting a blogs and small business websites and powering voices on the social web.

Using semantic real-time implicit personalization, Surf Canyon develops Discovery for Search. This patent-pending technology is embedded in a browser extension that can work with virtually any third-party search engine, and assists users in finding relevant information that's buried within the often overwhelming amount of search results. As the quantity of information on the internet expands exponentially, it is becoming increasingly difficult for search engines to provide relevant results on a page, especially when users continue to enter two- and three-word queries. Furthermore, providing millions of matched documents is of little use when few people venture past a page. A method for disambiguating intent post-query is therefore essential.

Identi.ca runs pump.io, the high-performance Open Source social engine. It pumps your life in and out of your friends, family and colleagues.
ImagineBC creates an online community where members regain control over their data and intellectual property, and profit from it. By cutting out the “middlemen” and allowing companies and consumers to interact directly, the company believes both sides can benefit.

Automattic is a purveyor of blogging and site-building services such as WordPress.
Discover the right solution for your team
The CB Insights tech market intelligence platform analyzes millions of data points on vendors, products, partnerships, and patents to help your team find their next technology solution.