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Samba TV

Founded Year



Series C | Alive

Total Raised


Mosaic Score
The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.

+20 points in the past 30 days

About Samba TV

Samba TV provides a streaming analytics platform to measure real-time viewership data across broadcast, cable, over-the-top and digital media. The platform is embedded in smart television, amplified by set-top boxes, and mapped to connected devices in order to offer data and analytics, enabling clients to gather data. The company was founded in 2008 and is based in San Francisco, California.

Headquarters Location

123 Townsend Street 5th Floor

San Francisco, California, 94107,

United States

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Research containing Samba TV

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Samba TV in 1 CB Insights research brief, most recently on Feb 8, 2023.

Expert Collections containing Samba TV

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Samba TV is included in 1 Expert Collection, including Conference Exhibitors.


Conference Exhibitors

6,062 items

Companies that will be exhibiting at CES 2018

Samba TV Patents

Samba TV has filed 1 patent.

The 3 most popular patent topics include:

  • Audio codecs
  • Container formats
  • Data management
patents chart

Application Date

Grant Date


Related Topics




Audio codecs, Data management, Multimedia, Promotion and marketing communications, Container formats


Application Date


Grant Date



Related Topics

Audio codecs, Data management, Multimedia, Promotion and marketing communications, Container formats



Latest Samba TV News

The Oscars Box Office Bump Is Dead – but the Streaming Lift Is Alive and Kicking | Chart

Mar 14, 2023

“The Oscars and awards shows in general are just no longer compatible with our modern media ecosystem,” said Boxoffice editor Daniel Loria. “That is influencing what we usually call the ‘Oscar bump,’ and while several of the nominees this year became hits independent of it, films that rely more on awards buzz are going to have to change their marketing strategy to reach their full theatrical potential.” Indeed, the shortening of the theatrical window in the past few years has not stopped films like “Avatar 2” and other blockbusters from performing similarly to their pre-pandemic counterparts. “The Way of Water” in particular proved a global cultural phenomenon without the help of Oscar buzz with nearly $2.3 billion grossed globally. But festival films like “The Fabelmans” and “The Banshees of Inisherin” that turn their TIFF/Venice acclaim into Oscar nominations have historically required several weeks to build buzz for a respectable box office run. A variety of factors, including audience tastes shifting away from moodier dramas and the industry imperative to move films from theaters to streaming faster has undercut the ability of many Oscar contenders to build theatrical word of mouth. Also Read: “Everything Everywhere All at Once” was able to buck that trend a whole year ago, long before it was even conceivable that it could even become a long-shot Oscar contender, thanks to the wild acclaim from its SXSW premiere and immediate buzz from younger audiences as a film with big-screen spectacle, allowing it to leg out and set a studio box office record for A24. But since “Everything Everywhere” returned to theaters after Oscar nomination day, it has only grossed $3.7 million on top of the $70 million it had grossed domestically in its initial theatrical run. Conversely, streaming analytics company Samba TV reports that between nomination day and March 5, “Everything Everywhere” has racked up 1.1 million streaming views on Paramount+ and Showtime, approximately 36% of its lifetime streaming total of 3 million views. On a smaller scale, “The Banshees of Inisherin,” which only grossed $10.5 million at the box office with $1.1 million coming since nomination day, saw a similar bump from its streaming run on HBO Max. Through March 5, Samba TV has tallied 2.6 million lifetime streaming views for “Banshees” with 35% of that total, or 917,000 views, coming since nomination day. Viewership, Best Picture nominees (Samba TV) For some smaller-scale Best Picture nominees, the streaming bump was much less visible. Steven Spielberg’s “The Fabelmans,” which grossed $2.3 million after nomination day for a $17.4 million total, was only available for home viewing via video on demand starting after nomination day, with just 306,000 views recorded. “All Quiet on the Western Front,” the sole Best Picture nominee to have only a token theatrical release before going streaming-exclusive on Netflix in late October, made 26% of its 3.2 million views after nomination day. Todd Field’s challenging cancel-culture drama “Tár” was released on Peacock a week after nomination day and recorded 458,000 views to go with its meager $6.7 million domestic box office total, an example of how the film’s art-house style, tense plot and complex cultural commentary didn’t resonate with a wider audience looking for an escape from the hardships of reality. On the opposite end are two films that were cultural hits long before awards season began. After Tom Cruise used sheer force of will to make sure “Top Gun: Maverick” bucked the shortening theatrical window trend, the film didn’t get a streaming release on Paramount+ until Christmas. Even so, it has racked up 5.8 million views. Also Read: The film with the most streaming views overall is Warner Bros.’ “Elvis,” which found box office success in the ripples of “Top Gun: Maverick” last summer before hitting HBO Max in early September and getting 8.9 million views, with 20%, or 1.8 million, coming after nomination day. With the majority of the Oscars going to “EEAAO” (seven wins) and “All Quiet on the Western Front” (four wins), any remaining bump in audience interest from this awards season will likely continue to accrue to streaming. With “Creed III” and “Scream VI” taking up considerable theater space and “Shazam! Fury of the Gods” coming on Friday, a year-old “EEAAO” likely won’t stand out in cinemas. Anyone who still hasn’t seen the film and is curious is more likely to see it via a Paramount+ subscription or video on demand. Even if there is a small theatrical bump for the Best Picture winner, it likely won’t compare to the lift “Parasite” received after winning the top prize in February 2020, earning $17.7 million after Oscar Sunday, or roughly one-third of its $53.3 million total in the U.S. and Canada. As strange as it may be to believe, it was just three years ago that an Oscar winner from South Korea could first hit theaters in October and still make that sort of money four months later thanks to the buzz from the Academy Awards. Today, that lift would go to streaming. It’s one more sign of how COVID-19 has permanently changed how audiences view movies, and how Hollywood releases them. The Oscars still matter: Viewers have just changed screens. Also Read:

Samba TV Frequently Asked Questions (FAQ)

  • When was Samba TV founded?

    Samba TV was founded in 2008.

  • Where is Samba TV's headquarters?

    Samba TV's headquarters is located at 123 Townsend Street, San Francisco.

  • What is Samba TV's latest funding round?

    Samba TV's latest funding round is Series C.

  • How much did Samba TV raise?

    Samba TV raised a total of $53M.

  • Who are the investors of Samba TV?

    Investors of Samba TV include Paycheck Protection Program, Liberty Global, Disney Accelerator, Draper Associates, Union Grove Venture Partners and 17 more.

  • Who are Samba TV's competitors?

    Competitors of Samba TV include EDO.

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EDO is a data, measurement, and analytics company that aims to advance the success of marketing, research, and creative professionals. The company was founded in 2015 and is based in New York, New York.

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TVSquared provides same-day measurement and optimization platform with insights into the "who, what, when and where" of TV, brands, agencies and networks to proactively improve campaign performance. The technology is deployed at 350 brands in 46 countries. On February 7th, 2022, TVSquared was acquired by Innovid at a valuation of $160M.

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LiveRamp is an enterprise data, analytics, and software-as-a-service company that delivers data-driven results. Utilizing a channel and media neutral approach, LiveRamp provides omnichannel identity resolution and leverages data-oriented products and services to maximize customer value.

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