The profile is currenly unclaimed by the seller. All information is provided by CB Insights.


Acquired | Acquired

About Flavors Holdings

Flavors is a holding company that is an indirect wholly-owned subsidiary of MacAndrews & Forbes Holdings Inc. Flavors is now the parent entity of both Merisant and Mafco.

Flavors Holdings Headquarter Location

300 Jefferson St

Camden, New Jersey, 08104,

United States

Predict your next investment

The CB Insights tech market intelligence platform analyzes millions of data points on venture capital, startups, patents , partnerships and news mentions to help you see tomorrow's opportunities, today.

Latest Flavors Holdings News

US sweeteners group Whole Earth Brands snaps up Swerve

Nov 11, 2020

Swerve joins Whole Earth Brands stable Recently-formed US sugar and sweeteners group Whole Earth Brands has bought local sweeteners and baking mixes firm Swerve, its first acquisition as a public company. Whole Earth Brands, formed this summer after merging with Flavors Holdings subsidiaries Merisant Company and MAFCO Worldwide, paid US$80m for Swerve, which markets a range of zero-sugar, keto-friendly and plant-based sweeteners and baking mixes. "By acquiring Swerve, we've added one the fastest-growing shelf stable sweetener brands in North America retail to Whole Earth Brands' portfolio," Whole Earth Brands CEO Albert Manzone said. Whole Earth Brands, based in Chicago, owns consumer-facing brands including Whole Earth and Canderel sweeteners. The business also sells liquorice extract and derivative products to FMCG companies. "The transaction fits perfectly with our M&A strategy to invest in, and to accelerate the growth of, our branded consumer packaged goods (CPG) business in North America," Manzone, who was CEO of Flavors Holdings for four years, said. "In fact, the addition of Swerve is expected to increase Whole Earth's North American branded CPG segment net sales to $100m, representing a 10% market share of all sweeteners and making natural sweeteners 65% of Whole Earth's North American branded CPG sales mix. We believe this transaction will enhance our ability to generate long-term sustainable growth." Whole Earth's most recent publicly available financial results cover the six months to the end of June. Announcing the numbers in August, Whole Earth Brands said its "consolidated product revenues" were down 4.7% year-on-year at $132.8m. Revenues from branded CPG products were $43.1m, an increase of 4.3% on the year and up 6.6% on a constant-currency basis. The company posted an operating loss of $5.2m, versus an operating profit of $6.3m a year earlier, which the group said was "primarily attributable to transaction bonuses" related to the merger. The business booked a half-year net loss of $6m. Irwin Simon, the former founder and CEO of Hain Celestial who is now Whole Earth Brands executive chairman, added: "Our team has acted quickly to implement our strategic initiatives with the acquisition of Swerve, which is just over four months removed from our business combination – a great testament to the team's passion for the business and our vision for the future. Swerve is an excellent addition to our family of brands as we continue to build a world-class portfolio. We believe in the fundamentals of this sector, and we'll continue to explore quality brands for potential future acquisition." Whole Earth Brands said it "expects to realise significant cost synergies" from the deal, worth $2.5-$3m, "by the second full fiscal year following the closing of the transaction, driven by supply chain and overhead savings". P.S: If you liked this article, you might enjoy the just-food newsletter. Receive our latest content delivered right to your inbox.

  • Where is Flavors Holdings's headquarters?

    Flavors Holdings's headquarters is located at 300 Jefferson St, Camden.

  • What is Flavors Holdings's latest funding round?

    Flavors Holdings's latest funding round is Acquired.

  • Who are the investors of Flavors Holdings?

    Investors of Flavors Holdings include U.S. Department of Defense.

Discover the right solution for your team

The CB Insights tech market intelligence platform analyzes millions of data points on vendors, products, partnerships, and patents to help your team find their next technology solution.

Request a demo

CBI websites generally use certain cookies to enable better interactions with our sites and services. Use of these cookies, which may be stored on your device, permits us to improve and customize your experience. You can read more about your cookie choices at our privacy policy here. By continuing to use this site you are consenting to these choices.