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RETAIL (NON-INTERNET/MOBILE) | Apparel & Accessories

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Founded Year



Acquired | Acquired

About Fivestory

Fivestory operates a luxury fashion retailer.

Fivestory Headquarter Location

18 E 69th St

New York, New York, 10065,

United States

Latest Fivestory News

Fivestory And DADADaily Founder Claire Olshan Wants To Help You Raise Your Entertainment IQ

Jun 2, 2021

Getty Images for Saks Fifth Avenue DADADaily began as Claire Olshan’s elevated snack brand. These aren’t the snacks you grew up with, at least not the ones I grew up with. No peanut butter and jelly on Saltine crackers, greasy potato chips or M&M’s. Olshan’s idea of snacking is far more elegant and healthy, which is a departure from the popular concept of snacking. Olshan served up crunchy Brussels sprouts, which look and taste like the ubiquitous appetizer on so many trendy Manhattan menus, thin crispy wisps of the green vegetable. There’s also cauliflower popcorn. The only thing it has in common with real popcorn is the trace of salt it leaves on your fingertips, which begs licking. At the time of the launch, Olshan sold a Dada-style head filled with chocolate that could also be repurposed as a tray for serving the Brussels sprouts and cauliflower popcorn, elevating snacking to an art. Not for nothing is the brand named after the art movement formed during the First World War in Zurich. “Oddly, it was always the plan to become an entertaining snack business. The vision was to help customers experience the brand’s full potential,” said Olshan. “There’s teaching – we give them the bowls, snacks and serving spoons and take our world [and they make it their own. ]” Now, there’s the cauliflower popcorn and chocolates in truffle shapes, and a Let Us Entertain You board. Olshan asked some style-savvy friends to choose items to pair with the board for a complete dinner party bundle. Oscar de la Renta creative director Laura Kim, Yardy founder and Bon Appetit host DeVonn Francis, food artist and photographer Jill Burrow, Casa Bosques chocolates founder Rafa Prieto, and Man Repeller founder Leandra Medine are supplying revolving curations once a month. MORE FOR YOU Photo ny Brett Warren The new product marks a shift in the brand, moving DADA away from being solely a snack company to being a one-stop shop for all things entertaining. “Food was always a very important part, but not the focus,” Olshan said. “We had a bowl for snacks and a head for chocolate. We always flirted with entertaining.” The brand is sold at Neiman Marcus, Nordstrom , The Webster and Kirna Zabete. The Let Us Entertain You board is a circular slate of maplewood atop a whimsical trio of emerald green cork balls meant to dress up the bounty of dinner parties scheduled for summer nights. Think charcuterie and cheese boards. “We worked with a female woodworker in Santa Barbara,” Olshan said. “It uses the highest level of wood and she hand-paints her pieces and hand-carves sculptures to go underneath and paints them green. It’s very different.” Claire’s first guest is her friend, Laura Kim. Throughout the pandemic, Claire and Laura stayed connected through their love of food, sending each other their favorite treats from Regalis Foods. “It’s cool, amazing Asian products,” Kim said, adding, “The partnership could not have been more organic.” “Laura’s bundle features her favorite go-to picks from Regalis,” Olshan said. “Laura is a chef and fashion designer and we worked together at Fivestory [the multi-brand boutique Olshan owned just off Madison Avenue on the Upper East Side. The “Let Us Entertain You” board is pre-launching online for $199 at The board is also be available for purchase along with Laura Kim’s curated Regalis bundle for $350, including items such as black truffle honeycomb, slow fermented black garlic, and golden sesame paste. “My friendship with Claire is at the intersection of art, food and fashion,” Kim said. “Everything naturally fell into place. I’m obsessed with Claire. Even when she came to our shows, I was sucked into Claire’s world. We’ve been each other’s cheerleaders.” “To launch with Laura,” Oshan said, “she and I are a marriage of creativity with food and design. The next curation will be by Devonn Francis. I’ve always admired him from afar. He himself is like a work of art.”

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