Founded Year

2011

Stage

Acquired | Acquired

Total Raised

$147.92M

Valuation

$0000 

About FiveStars

Five Stars Loyalty, dba FiveStars, is a provider of loyalty solutions that integrate into existing point of sale (POS) systems, making it easy and affordable for merchants to connect with customers based on in-store, online and social behavior.On October 14, 2021, FiveStars was acquired by SumUp.

FiveStars Headquarter Location

500 3rd St #405

San Francisco, California, 94107,

United States

860-578-2773

FiveStars's Product Videos

ESPs containing FiveStars

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

EXECUTION STRENGTHMARKET STRENGTHLEADERHIGHFLIEROUTPERFORMERCHALLENGER
Consumer & Retail / Digital Engagement

Companies in this market provide apps, software, and web-based tools that enable brands and retailers to design, build, manage, and analyze their loyalty and rewards programs. Alongside infrastructure, these solutions can include customer data platforms (CDPs) and automated marketing tools that send personalized rewards, offers, and promotions via SMS and email. All of these companies work with re…

FiveStars named as Highflier among 14 other companies, including Emarsys, SessionM, and Paytronix.

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FiveStars's Products & Differentiation

See FiveStars's products and how their products differentiate from alternatives and competitors

  • CRM

    We provide a CRM for all our merchants, that is connected to our in-store loyalty product and the data collected from that and POS

    Differentiation

    Only CRM that works in brick and mortar stores without needing additional products to collect data for that CRM, since our integrated loyalty product, which is at the point of checkout, is the hook … 

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    Differentiation

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    Differentiation

    We're on a mission to enable every organization to make smarter decisions about tech. Whether it's finding a new game-changing vendor or understanding a new market, it's easier, faster and smarter with CB Insights. All made possible by the smartest, hardest-working team in tech. Subscribe to see more.

  • Subscribe to see more

    We're on a mission to enable every organization to make smarter decisions about tech. Whether it's finding a new game-changing vendor or understanding a new market, it's easier, faster and smarter with CB Insights. All made possible by the smartest, hardest-working team in tech. Subscribe to see more.

    Differentiation

    We're on a mission to enable every organization to make smarter decisions about tech. Whether it's finding a new game-changing vendor or understanding a new market, it's easier, faster and smarter with CB Insights. All made possible by the smartest, hardest-working team in tech. Subscribe to see more.

Research containing FiveStars

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned FiveStars in 2 CB Insights research briefs, most recently on Dec 8, 2021.

Expert Collections containing FiveStars

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

FiveStars is included in 5 Expert Collections, including Restaurant Tech.

R

Restaurant Tech

856 items

Hardware and software for restaurant management, bookings, staffing, mobile restaurant payments, inventory management, cloud kitchens, and more. On-demand food delivery services are excluded from this collection.

S

Store management tech (In-store retail tech)

1,420 items

Startups aiming to work with retailers to improve brick-and-mortar retail store operations.

G

Grocery Retail Tech

536 items

Startups providing B2B solutions to grocery businesses to improve their store and omni-channel performance. Includes customer analytics platforms, in-store robots, predictive inventory management systems, online enablement for grocers and consumables retailers, and more.

L

Loyalty & Rewards Tech

489 items

Startups allowing global brands and local shops alike to offer tech-enabled loyalty and rewards programs to their customers. This collection includes categories across loyalty software, digital loyalty & rewards, AI-powered loyalty, blockchain-powered loyalty, and more.

S

SMB Fintech

1,499 items

Latest FiveStars News

SumUp Raises €590M at Reduced Valuation of €8B

Jun 23, 2022

Mobile point-of-sale (mPOS) startup SumUp raised €590 million at a valuation of €8 billion, a significant drop from its €20 billion valuation earlier this year. Marc-Alexander Christ, SumUp CEO, told Financial Times that the company decided to move forward with the fundraise as a way to instill a sense of confidence and give “peace of mind to investors, that even during a black swan event . . . we can still raise money.” In January, SumUp was seeking to raise $562 million at a valuation of $22 billion, which would have made the company one of the U.K.’s most valuable startups, PYMNTS reported at the time. Co-founded in 2012 by CFO Marc-Alexander Christ , COO Petter Made , Jan Deepen , and Stefan Jeschonnek , and headquartered in London, SumUp offers physical card readers and manages payments in online stores. The company now has over 3,000 staff supporting almost 4 million merchants in 35 countries worldwide, having launched the Peru market in 2022. Recent acquisitions include Goodtill, Tiller, and Fivestars. The acquisition of Fivestars gave SumUp access to Fivestars’ 70 million consumer members and 12,000 small businesses, which drives $3 billion in sales and 100 million transactions annually, PYMNTS reported last November. The funding round, the startup’s first since 2017, was a combination of debt and equity and was led by Bain Capital Tech Opportunities with participation by BlackRock, Centrebridge, Crestline, and others. The new capital brings the company’s total funding raised to date to $1.6 billion. Christ told FT it was easier to be valued at €8 billion and he was “happier.” He pointed out that the value is still 20 times more than it was five years ago. “It definitely makes life easier,” he said. “I can very comfortably say the €8bn is a true and fair valuation, because that’s the price people put on the company in the worst of markets. I don’t think the price will ever be any lower than that.”

FiveStars Web Traffic

Rank
Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
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FiveStars Rank

  • When was FiveStars founded?

    FiveStars was founded in 2011.

  • Where is FiveStars's headquarters?

    FiveStars's headquarters is located at 500 3rd St, San Francisco.

  • What is FiveStars's latest funding round?

    FiveStars's latest funding round is Acquired.

  • How much did FiveStars raise?

    FiveStars raised a total of $147.92M.

  • Who are the investors of FiveStars?

    Investors of FiveStars include SumUp, DCM Ventures, Lightspeed Venture Partners, Menlo Ventures, HarbourVest Partners and 8 more.

  • Who are FiveStars's competitors?

    Competitors of FiveStars include Yotpo, Dashible, Thanx, AppCard, MaritzCX and 10 more.

  • What products does FiveStars offer?

    FiveStars's products include CRM and 3 more.

  • Who are FiveStars's customers?

    Customers of FiveStars include Winmark, Bambu Desserts and Drinks and Gong Cha CA.

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