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MOBILE & TELECOMMUNICATIONS | Mobile Software & Services / Customer Relationship Management

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Founded Year



Acquired | Acquired

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ALICE is a complete communication, cost savings and revenue generation operations platform for hotels, which enhances the guest experience and connects all points within the hotel to simplify guest service - and make it more cost-effective.On July 14th, 2021, ALICE was acquired by Alpine SG. Terms of the transaction were not disclosed.

ALICE Headquarter Location

104 W 27th Street 6th Floor

New York, New York, 10001,

United States


Latest ALICE News

Twitter Users Say 'Alice in Borderland' Is Better Than 'Squid Game'

Oct 1, 2021

KEY POINTS A number of Twitter users felt that "Alice in Borderland" is way better than "Squid Game" Some netizens preferred "Squid Game" because they found "Alice in Borderland" slow in terms of pacing "Squid Game" is currently the top show on Netflix, but the director said he still has no plans for a sequel Netflix's survival-themed TV shows are such big hits that many netizens decided to compare "Alice in Borderland" and "Squid Game" as they are two of the hottest titles on the streaming service at the moment. "Alice in Borderland" is a 2020 Japanese sci-fi suspense-thriller drama TV series directed by Shinsuke Sato. On the other hand, "Squid Game" is a 2021 South Korean survival drama TV series. Both involved games that forced participants to fight for their lives. Since the shows have the same premise, Twitter users were quick to compare them. "Squid Game" has become the first South Korean show to hit the top spot on Netflix globally for a week. But some who watched both shows felt that the Japanese sci-fi series is better. "'Alice in Borderland' is way better than 'Squid Game' IMO," one tweeted . "'Alice in Borderland' is 10 times better than 'Squid Game,'" another added . "'Squid Game' was good but in the same category, I find 'Alice in Borderland' better," a third user commented . Although many preferred "Alice in Borderland," some still chose "Squid Game" over the Japanese series. "'Alice in the Borderland' is slow asf, I can’t cope. I will choose 'Squid Game' over it," one wrote . "Idky but I like 'Squid Game' more [than] 'Alice in Borderland,'" a different user  added . "Worth watching.. [people] compared this to 'Alice in Borderland. But I liked 'Squid Game,'" a third user  opined . "Squid Game" ended with a cliffhanger after Seong Gi-hun's (Lee Jung-jae) decided to stay in Korea to track the people behind the survival game instead of pursuing his flight to the United States to visit his daughter. However, director Hwang Dong-hyuk said he still has no plans for a sequel at present, but he is also not closing his doors for a potential second season. "I don’t have well-developed plans for 'Squid Game 2. ' It is quite tiring just thinking about it," he told Variety. "But if I were to do it, I would certainly not do it alone. I’d consider using a writers’ room and would want multiple experienced directors." In this photo illustration a computer and a mobile phone screen display the Netflix logo in March 2020 in Arlington, Virginia Photo: AFP / Olivier DOULIERY Loading...

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Research containing ALICE

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned ALICE in 4 CB Insights research briefs, most recently on Sep 24, 2021.

Expert Collections containing ALICE

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

ALICE is included in 3 Expert Collections, including Travel Technology (Travel Tech).


Travel Technology (Travel Tech)

2,080 items

The travel tech collection includes companies offering tech-enabled services and products for tourists and travel players (hotels, airlines, airports, cruises, etc.). It excludes financial services and micro-mobility solutions.


Hotel Tech

343 items

Tech-enabled companies offering services and products focused on hotels. This collection includes hotel booking services, virtual concierge solutions, staff management and products for connected rooms, among others.


Customer Service Tech

521 items

Companies offering technology-driven solutions to enable, facilitate, and improve customer service across industries. This includes solutions pre, during, and post purchase of goods and services.

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