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Founded Year



Acquired | Acquired

Total Raised



ALICE is a complete communication, cost savings and revenue generation operations platform for hotels, which enhances the guest experience and connects all points within the hotel to simplify guest service - and make it more cost-effective.On July 14th, 2021, ALICE was acquired by Alpine SG. Terms of the transaction were not disclosed.

ALICE Headquarters Location

104 W 27th Street 6th Floor

New York, New York, 10001,

United States


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Research containing ALICE

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned ALICE in 2 CB Insights research briefs, most recently on Nov 12, 2020.

Expert Collections containing ALICE

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

ALICE is included in 2 Expert Collections, including Travel Technology (Travel Tech).


Travel Technology (Travel Tech)

2,532 items

The travel tech collection includes companies offering tech-enabled services and products for tourists and travel players (hotels, airlines, airports, cruises, etc.). It excludes financial services and micro-mobility solutions.


Customer Service Tech

678 items

Companies offering technology-driven solutions to enable, facilitate, and improve customer service across industries. This includes solutions pre, during, and post purchase of goods and services.

Latest ALICE News

Leading Hotels of the World Selects ALICE by Actabl as an Exclusive Provider of Guest Services, Housekeeping and Service Delivery Solutions

Aug 16, 2022

Independent luxury hotel collection to leverage advanced capabilities of award-winning hotel operations and management platform to maximize guest satisfaction and operational efficiency. Senior Editor (Hotels) Actabl , an integrated hotel operations, business intelligence and labor management solution, today announced that its  ALICE by Actabl   platform has been selected by  The Leading Hotels of the World  (LHW) as one of its exclusive vendors providing housekeeping, guest services, and service delivery technology solutions to the LHW portfolio worldwide. A prestigious global hospitality organization comprised of over 400 of the most luxurious hotels and resorts in more than 80 countries, LHW entered into this relationship with ALICE by Actabl as part of a commitment to improve hotel operations through strategic investments in technology solutions. As the leading hospitality operations and management suite, ALICE by Actabl will empower management and staff at LHW properties with enhanced efficiency in managing daily tasks and guest-related requests. Leveraging a broad set of advanced tools across front of house, housekeeping and service delivery, this will allow hotel staff to maximize task efficiency and accuracy, while providing swifter response times to guest requests. “With its proven results and continuous innovation, ALICE by Actabl is a natural fit for Leading Hotels of the World, and its advanced technology platform has been instrumental in paving the way for further operational excellence across our organization. Prior to this expanded relationship, ALICE was enabled at 35 Leading Hotels of the World properties, and today we are ensuring that all our member hotels have access to the most effective technology for managing operations, improving efficiency, and most importantly providing our discerning guests with the highest possible level of service,” said Michael Lederman, Vice President of Information Technology at Leading Hotels of the World. “True to its name, Leading Hotels of the World truly possesses one of the most eclectic and impressive portfolios the world over, and today we are entering into a collaboration to officially empower each of these properties with the tools they need to streamline operational efficiency and meet the compounding, evolving needs of guests tomorrow and beyond,” said Steven Moore, CEO of Actabl. “In this era of smart data, integrating the right technology solutions into your hotel’s daily operations is vital. ALICE by Actabl provides superior task management, real-time communication, and operational analytics that reduce the complexity and chaos of hotel operations, allowing them to run at maximum efficiency. We look forward to serving the growing needs of LHW and their properties around the globe.”  LHW’s agreement with Actabl was brokered by DayBlink GPO, a strategic sourcing provider for independently owned and operated luxury hotels. As a digital ambassador on behalf of hoteliers, DayBlink GPO taps into years of expert experience to help member hotels grow revenue and improve performance efficiency by negotiating superior agreements with multinational companies across a wide variety of business sectors. This relationship allows hotels to gain access to unique deals which provide instant operational value, create cost savings, and deliver additional efficiencies—with little to no added effort or attention from hotel partners on the ground.

  • When was ALICE founded?

    ALICE was founded in 2013.

  • Where is ALICE's headquarters?

    ALICE's headquarters is located at 104 W 27th Street, New York.

  • What is ALICE's latest funding round?

    ALICE's latest funding round is Acquired.

  • How much did ALICE raise?

    ALICE raised a total of $42.47M.

  • Who are the investors of ALICE?

    Investors of ALICE include Alpine SG, Expedia, 645 Ventures, Jordache Ventures, Jason Finger and 6 more.

  • Who are ALICE's competitors?

    Competitors of ALICE include Whistle , Postscript, Take Blip, ZEALS, Quiq, Emotive, Solutions by Text, Podium, Attentive, ZipWhip and 12 more.

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