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About, founded in 2010, develops, markets and operates virtual fitting room solutions on a software-as-a-service (SaaS) basis for online clothing retailers. This helps them overcome the problems of low online conversion rates and high garment returns rates caused by doubt over fit and poor fit respectively. Headquarter Location

9 Fitzroy Mews Cleveland Street

London, England, W1T 6DJ,

United Kingdom


Latest News

Rakuten to use on ecommerce marketplace

Feb 24, 2016

Wednesday 24 February 2016 | 12:14 PM CET Japan-based technology and ecommerce company Rakuten is to implement technology on its ecommerce marketplace Rakuten Ichiba, reports. is a startup founded in Estonia and now headquartered in London that develops “virtual fitting rooms” — a two-way technology that lets online buyers who can’t physically try something on better visualise how those items might fit them. Via this technology, retailers can collect more information about the preferences and interests of visitors to their websites. According to the source, the solution will initially be tested on 8,000 products on Stylife, the brand ecommerce site on Japanese marketplace site Rakuten Ichiba. Thus, shoppers will be shown clothing recommendations based on their individual measurements. Once customers have added their measurements, robotics-based technology enables them to see how individual items of clothing will look on them. The move follows Rakuten’s acquisition of in 2015.

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