
Fits.me
Founded Year
2010Stage
Acquired | AcquiredTotal Raised
$16.07MAbout Fits.me
Fits.me, founded in 2010, develops, markets and operates virtual fitting room solutions on a software-as-a-service (SaaS) basis for online clothing retailers. This helps them overcome the problems of low online conversion rates and high garment returns rates caused by doubt over fit and poor fit respectively.
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Latest Fits.me News
Feb 24, 2016
Wednesday 24 February 2016 | 12:14 PM CET Japan-based technology and ecommerce company Rakuten is to implement Fits.me technology on its ecommerce marketplace Rakuten Ichiba, internetretailing.net reports. Fits.me is a startup founded in Estonia and now headquartered in London that develops “virtual fitting rooms” — a two-way technology that lets online buyers who can’t physically try something on better visualise how those items might fit them. Via this technology, retailers can collect more information about the preferences and interests of visitors to their websites. According to the source, the solution will initially be tested on 8,000 products on Stylife, the brand ecommerce site on Japanese marketplace site Rakuten Ichiba. Thus, shoppers will be shown clothing recommendations based on their individual measurements. Once customers have added their measurements, Fits.me robotics-based technology enables them to see how individual items of clothing will look on them. The move follows Rakuten’s acquisition of Fits.me in 2015.
Fits.me Frequently Asked Questions (FAQ)
When was Fits.me founded?
Fits.me was founded in 2010.
Where is Fits.me's headquarters?
Fits.me's headquarters is located at 9 Fitzroy Mews, London.
What is Fits.me's latest funding round?
Fits.me's latest funding round is Acquired.
How much did Fits.me raise?
Fits.me raised a total of $16.07M.
Who are the investors of Fits.me?
Investors of Fits.me include Rakuten, Entrepreneurs Fund, SmartCap, James Gambrell, Fostergate Holdings and 4 more.
Who are Fits.me's competitors?
Competitors of Fits.me include True Fit.
Compare Fits.me to Competitors

Mys Tyler is a platform that matches its users with like-bodied people so that its users can see fashion content that fits and inspire each other.
Luna is a company that connects eyewear retailers, brands, and doctors from around the world to simplify the purchase of eyewear and contacts online and in person.

Perfitly is an end-to-end solution that bridges the online divide between a customer and the fitting room experience. Using Perfitly, online shoppers will be able to see how a garment fits and looks on their body, giving shoppers more confidence in purchasing decisions and reducing the need to buy multiple sizes/fits to find the right one.

3DLOOK provides AI-first mobile body measuring, size recommendation, fit, and virtual try-on solutions.

Wannaby is an AR company animated with the development of computer vision and rendering technologies that allow users to virtually try on different products in augmented reality. The mobile application Wanna Nails, presented by the developers of the company, allows the user to "try on" nail polish, buy them, and experiment with colors, depending on the style, color, and lighting.
Revieve aims to transform the way consumers discover, choose and evaluate beauty products online and in-store by offering beauty brands and retailers selfie driven personalization technology.
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