Latest Fitplan Technologies News
Sep 10, 2019
Vancouver and Los Angeles-based personal training app Fitplan Technologies , has raised $4.5 million from a group of investors that included baseball all-star Alex Rodriguez and fitness mogul Mark Mastrov. “We built Fitplan to be the home for the world’s best trainers, athletes, and fitness personalities.” – Landon Hamilton, Fitplan Along with Rodriguez’s investment firm A-Rod Corp , the round was led by VC firm Corazon Capital . The round also saw participation from existing investors Lerer Hippeau, Bullpen Capital, Imaginary, and Advancit Capital. Fitplan said this latest investment will be used to accelerate product development and add more athletes as fitness personalities to its platform, including Rodriguez, who along with investing in the company, has also signed a partnership to join Fitplan’s roster of fitness personalities. “We built Fitplan to be the home for the world’s best trainers, athletes, and fitness personalities, so it was a perfect fit for Alex [Rodriguez] to join,” said Landon Hamilton, Fitplan co-founder and CEO. “Alex has also already been instrumental in helping us line up even more amazing athletes for Fitplan. We can’t wait to launch those athletes’ Fitplans in the coming months.” Founded in 2016 by Canadian nutrition and fitness experts Hamilton and Cam Speck (Fitplan’s current president), the startup aims to provide users with tailored fitness plans from influencers, athletes, fitness models, cancer survivors, bodybuilders, wellness coaches, gym owners, and parents. Workouts on the startup’s platform range from 20 minutes to more intense 90-minute workouts, and can include extended multi-week plans. The startup raised $6.2 million CAD in July 2018.