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NEW YORK, Feb. 16, 2022 /PRNewswire/ -- Crunch Fitness today announced the launch of ' Strengthened by Heroes ,' a military-based fellowship and employment placement initiative designed for service members who are completing their active-duty commitment and wish to pursue a career as a Personal Trainer at Crunch Fitness. 'Strengthened by Heroes' fellows will have the opportunity to work three to five months with Crunch, with access to free education and certifications from sponsors including the National Academy of Sports Medicine, TRX, My Steady Mind, and dotFit. Participants will receive ultimate placement into a permanent role following the end of their service date. Crunch has partnered with Transition Overwatch and the Department of Defense SkillBridge to tie the program into every Department of Defense facility and Service Academy. Active duty military and soon-to-be Veterans are eligible to apply here . 'Strengthened by Heroes' fellows will receive gratis access to a National Academy of Sports Medicine (NASM) Certified Personal Trainer Course (or other equivalent certification based on the current qualifications of the individual), TRX Digital Suspension Training Course, TRX Digicamo TRX Pro 4 Suspension Trainer, dotFIT Certified Trainer Course, dotFIT "Heroes" Nutritional Support product bundle, and a Cognitive Fitness Training Course from My Steady Mind, altogether retailing for over $2,000. "At Crunch we recognize the sacrifice that Military members make to join the Armed Forces and when asked to risk their lives to protect our Freedom and Country," said Jim Rowley, CEO of Crunch Worldwide and U.S. Marine Corps Veteran. "We value the unique skills and experience that the military community brings, and we could not be more excited to offer this opportunity." "The National Academy of Sports Medicine is proud to support our veterans and first responders through the Strengthened by Heroes program," said Laurie McCartney, President of NASM. "We can never fully repay those who selflessly answer the call of duty and put everything on the line to protect our freedoms, but by providing access to NASM's state-of-the-art training programs, we are giving our heroes the latest knowledge and tools to help build successful careers as fitness and wellness professionals." "My Steady Mind is a Veteran owned and operated business. And we are grateful to be providing innovative training to help Veterans reduce anxiety, improve mental energy and focus through Cognitive Fitness Training" said Dr. Seth Hickerson, CEO/Founder of My Steady Mind, Dr. Hickerson is a Navy and Air Force Veteran and most of his coaches are Veterans. Veterans are a resilient group of people and they know how important mental strength is. It can be a difficult transition from active duty to civilian life and the My Steady Mind Cognitive Fitness Training course provides Veterans with real strategies, tactics and techniques to thrive in the modern world. What we do at My Steady Mind is Training, not Treatment. We are coaches, not counselors. Veterans thrive when they have a mission and training, so we provide both! "As a veteran-founded organization, TRX is excited to support the Strengthened by Heroes initiative and show appreciation for the military community by offering world-class education and career opportunities within elite organizations," said Nasario Mejia, Chief Operating Officer - TRX Training. "We at TRX have always believed in giving back to those who have given so much. We are excited and honored to support Crunch Fitness in the Strengthened by Heroes initiatives!" "dotFIT Worldwide is proud and excited to partner with Crunch for their Strengthened by Heroes Program. We're honored to offer our U.S. Military men and women the same benefits our college and pro athletes have received for years," said Neal Spruce, dotFIT CEO. "The special men and women of our Military will now have the same protection from the well-known problems found in the dietary supplement consumer mass channels (e.g., under-formulation, tainted and mislabeled products, no 3rd party testing, etc.) our thousands of elite athletes, celebrities and the millions of members of our fitness facilities enjoy today. We're proud of our Crunch partners for creating new career opportunities for our U.S. Military through this innovative program." Crunch is known for its innovative group fitness programming and offers a wide range of activities across gyms, including BodyWeb with TRX®, Zumba®, Cardio Tai Box, Yoga Body Sculpt, Fat Burning Pilates, and the HIITZone™, a proprietary high-intensity interval group training program. This is in addition to free weights, machines, cutting-edge equipment, and expert instructors and trainers. Crunch is a gym that believes in making serious exercise fun by fusing fitness and entertainment and pioneering a philosophy of 'No Judgments.' Crunch serves a fitness community for all kinds of people, with all types of goals, exercising all different ways, working it out at the same place together. Today, we are renowned for creating one-of-a-kind group fitness classes and unique programming for our wildly diverse members. Headquartered in New York City, Crunch serves over 1.9 million members with over 400 gyms worldwide in 34 states and the District of Columbia, Australia, Canada, Costa Rica, Portugal, Puerto Rico, and Spain. Crunch is rapidly expanding across the U.S. and around the globe. Transition Overwatch transforms military members into future leaders equipped with the skills needed to thrive in today's digital economy. Transition Overwatch partners with forward-thinking companies to close their digital skills gap, diversify their workforce, grow their military talent, and improve their veteran retention. Our Unconventional Apprenticeship is an industry-leading, plug-and-play workforce development solution powered by a diverse pool of military talent. The Unconventional Apprenticeship combines accelerated upskilling, on-the-job applied learning, professional development, coaching and community, into a holistic military hiring and retention strategy. Together we're forging the workforce of tomorrow from the military talent of today. The National Academy of Sports Medicine (NASM) is a global leader in fitness education and certifications. Building on over 35 years of expertise, NASM programs create a roadmap for fitness professionals to help their clients achieve better physical and mental performance in athletics and everyday life. NASM provides an industry-first training system, with the Optimum Performance Training (OPT™) model, creating robust courses and content based solely on scientific, evidence-based research. NASM has educated over 1.3 million fitness professionals in over 80 countries, creating a global space for optimal wellbeing and fitness. Learn more at  www.nasm.org . Founded in 2004, TRX® was built on the revolutionary idea that fitness can be achieved with one radically simple design—the TRX Suspension Trainer™, the minimalist, patented straps that enable you to power your training with bodyweight. Today, TRX is the global leader in Suspension Training® and functional training solutions for both consumers and the commercial industry and continues its mission to make world-class training accessible to everyone through its innovative, proprietary virtual training platform and app, TRX Training ClubSM. The TRX Training Club has enabled a digital community united by movement and features unlimited TRX LIVE® classes, On-Demand workouts, access to personal training, and exclusive product discounts, truly expanding the benefits of training with TRX to anyone, anywhere. TRX is also ranked as a top-tier fitness product developer and professional education destination, with TRX Certification courses considered best-in-class among fitness professionals. Through a commitment to ongoing learning, research, and science, TRX is tested and trusted by fitness professionals, athletes, physical therapists, veterans, and soldiers, and more around the world. For more details, go to  www.trxtraining.com
dotFIT is the largest provider of third-party tested nutritional programs and products in the sport and fitness channels, including collegiate and professional sports. All dotFIT products are scientifically formulated and third-party tested for safety, purity, and label accuracy. Our performance and health products carry the gold standard for safety, NSF Certified For Sport. My Steady Mind (MSM) is a cognitive fitness training program designed to enforce the benefits of being present in the moment and fully engaged with whatever you're doing. By freeing the mind from distractions or judgment, and becoming aware of thoughts and feelings without getting caught up in them, you can achieve flow state which is essential to achieving goals. The best moments in life aren't the passive relaxing ones. Self-actualized, high-performing individuals like First Responders, Entrepreneurs, and Athletes thrive in flow state by voluntarily implementing simple daily routines and tactics that strengthen their minds. Our science-based courses are designed, and proven, to teach you the strategies and skills used by the top 1% to conquer their day and achieve flow state. SOURCE Crunch

09:28 ET
Crunch Fitness Launches New Military-Based Fellowship and Employment Placement Program

New York, New York, UNITED STATES
NEW YORK, Feb.  03, 2022  (GLOBE NEWSWIRE) -- Leading coconut water brand Vita Coco and TRX®, the global leader in functional training products and world-class training content, are challenging the statistic that most New Year’s resolutions are abandoned in February by offering consumers an opportunity to enter the “The Vita Coco & TRX Home Gym Makeover” Sweepstakes as part of the “The World’s Most Achievable Resolution” Campaign. Open now until February 28 at 11:59 p.m. EST, consumers nationwide can enter the online Sweepstakes for the chance to win a Grand Prize custom home gym from TRX, valued up to $5,000. Second and third place winners will receive a TRX HOME2 System Suspension Trainer™ and a TRX Bandit®, respectively. “We are ecstatic to partner with TRX to change the way people view New Year’s resolutions,” said Jane Prior, Chief Marketing Officer at The Vita Coco Company. “During a proven time that consumers feel their motivation for New Year’s resolutions waning, we’re here to help alleviate the pressure of unattainable resolutions by providing an alternative of starting small with a Vita Coco. It’s healthy and delicious, making it easy not to fail. Paired with the opportunity to win a home gym makeover and TRX workouts, our Sweepstakes makes it easy for you to get a healthy start to the new year.”
TRX offers a wide array of world-class training products, including the TRX Suspension Trainer™, a versatile tool weighing less than two pounds and fitting into a backpack or carry-on luggage making it the most portable and efficient fitness product on the market. Combined with its robust digital ecosystem, TRX Training Club® , that provides a seamless “one-stop-shop” fitness solution, including “On-Demand” and “TRX LIVE®” classes, TRX is enabling consumers the full fitness experience literally anywhere, anytime. Enjoyed after workouts, Vita Coco contains naturally occurring electrolytes like potassium helping the body recover quicker. Together, TRX and Vita Coco are offering an accessible, better-for-you New Year’s resolution. “Over the past couple of years, at-home fitness has reached new heights in popularity. Consumers want the flexibility to work out on their own time and in their own way, to meet their personal fitness goals,” said Jurgen Pauquet, TRX chief executive officer. “The partnership with Vita Coco presents the ideal combination of healthy coconut water with world-class product and a game-changing digital platform to provide consumers with the critical tools needed to stick with their fitness resolutions and earn the right to win the ‘The World’s Most Achievable Resolution’ Sweepstakes and a TRX home gym.”
Those interested in improving their health & wellness through exercise on the TRX and refueling their body with Vita Coco can complete and submit the simple entry form at vcpromotions.com for the chance to win. No purchase is necessary. U.S. residents must be age 18 or older. See all other rules at vcpromotions.com . The World’s Most Achievable Resolution campaign was developed in partnership with SuperHeroes NY. To learn more about Vita Coco, visit  vitacoco.com . You can also connect with Vita Coco on Twitter , Instagram , and TikTok . For more information on the TRX Training Club and TRX’s exceptional lineup of Functional Training products, including  TRX HOME2 SYSTEM ,  TRX Pro4 and  TRX Bandit , please visit TRXTraining.com . ABOUT THE VITA COCO COMPANY
The Vita Coco Company was co-founded in 2004 by co-CEO Michael Kirban and Ira Liran. Pioneers in the functional beverage category, The Vita Coco Company’s brands include the leading coconut water, Vita Coco; clean energy drink Runa; sustainable enhanced water, Ever & Ever; and protein-infused water, PWR LIFT. With its ability to harness the power of people and plants, and balance purpose and profit, The Vita Coco Company has created a modern beverage platform built for current and future generations. ABOUT TRX
Founded in 2004, TRX® was built on the revolutionary idea that fitness can be achieved with one radically simple design—Suspension Training®, the iconic black and yellow straps found in gyms across the globe that power your training with bodyweight-based movements and exercises. Today, TRX is the leader in functional training solutions for both consumers and professionals, offering a complete line of highly effective, versatile and portable fitness equipment for unparalleled full body workouts that can be performed at home, at the gym, or on the road. With the recent launch of TRX Training Club®, the company is now omnichannel and offers digital content, ranging from daily live classes to on-demand workouts, all led by world-class trainers. A top-tier professional education destination, TRX has certified over 300,000 trainers and is trusted by pro athletes, pro trainers, and physical therapists, with a loyal community of millions of fitness enthusiasts across the world. With offices in California, the U.K. and Japan, as well as sales in more than 30 countries, TRX has truly become a worldwide fitness phenomenon. For more details, go to www.trxtraining.com

Vita Coco and TRX® Bringing Fitness and Fuel Straight to Consumers Through “The World’s Most Achievable Resolution” Campaign

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TRX Training Announces Global Partnership with Zara

TRX Gives Back to Active Military and Veterans with “Operation All In” - An Exclusive New Program Providing Complimentary Access to TRX Training Club for One Full Year
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Thu, 09/30/2021 - 20:12

TRX Gives Back to Active Military and Veterans with “Operation All In” - An Exclusive New Program Providing Complimentary Access to TRX Training Club for One Full Year

Exclusive Military Benefit Program Also Offers TRX Suspension Trainer at 50% Off, In Addition to Complimentary Training Programming
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SAN FRANCISCO, Sept. 23, 2021 /PRNewswire/ -- TRX®, the global leader in functional training products and world-class training content, today announced " Operation All In " – an exclusive military program that pays homage to the brave men and women that have, and continue to, devote their lives to protecting our freedom. Developed as a meaningful way to reinvest in the company's storied military heritage, "Operation All In" works exclusively through the ID.me online military network to immediately provide two noteworthy offerings to active-duty service members, their families, and the entire veteran population, including:
TRX Digi Camo...Operation All In
One Year of Free Access to TRX Training Club℠: Now through the end of the 2021, TRX's proprietary digital platform providing users with a dynamic, multi-faceted training experience with unlimited on-demand and TRX LIVE® workouts as well as exclusive member discounts on TRX products, will be available free of charge and for one full year through the simple, secure identity verification at ID.me. 50% Off Signature TRX Suspension Trainers: For active service members, their families and veterans who don't have TRX straps, TRX will offer a signature Suspension Trainer™ at 50% off for a limited time and while supplies last. "TRX was literally born in the military and it's only fitting we continue to serve that invaluable purpose through 'Operation All In,'" said TRX Founder, Randy Hetrick. "There is no gesture large enough to repay the sacrifice that our active and former military community have made. That said, this is simply one way we can demonstrate our gratitude." Award-winning actor, business mogul and fitness advocate, Mark Wahlberg took notice of this exclusive program supporting the military and their families. Wahlberg has always been a huge proponent of the military and combined with an avid use of the TRX Suspension Trainer in his workout regimen made "Operational All In" a powerful platform he wanted to support. "The men and women that serve our country deserve the best, and TRX's 'Operation All In' program delivers the best for our service members. The TRX Suspension Trainer's versatility and effectiveness make it the perfect complement to my daily B Strong blood flow restriction training," said Wahlberg. "Offering such a generous discount and access to the TRX Training Club for service members helps get these valuable tools into the hands of more people while rewarding service to their country." Recognizing the need to provide elite training solutions to the military community, TRX made the strategic investment to double down on its efforts and created TRX EliteTM, a unit devoted to offering TRX's unique training benefits to the military. TRX Elite's mission is to bring unprecedented support to those who serve, those who have served and the extraordinary families that support them from home. "If I've learned anything in my 28 years in the military and my multiple combat deployments, it's that our strength and resiliency as a nation is reinforced by the strength of our military community," said TRX Elite President, Rob Lively. "It's this spirit of connection and unrelenting support that is at the core of TRX Elite and more specifically, 'Operation All In.'" TRX's flagship product - the TRX Suspension Trainer - has proven to be an extremely effective tool in both elite training and general health and fitness regimens. "Operation All In" will provide millions of service members and their families a gym in their hand and a coach in their pocket that can be taken anywhere providing the ultimate health and wellness solution through TRX's world class programming, product, and content. "Operation All In" will run through the end of the year and include additional elements supporting the military, which will be announced at a later date. For more information on Operation All In, please visit the homepage . For general information on TRX, the TRX Training Club and the exceptional lineup of TRX Functional Training products, including TRX HOME2 , TRX PRO4 , and Functional Training Tools , please visit TRXTraining.com . About TRX®
Founded in 2004, TRX® was built on the revolutionary idea that fitness can be achieved with one radically simple design—the TRX Suspension Trainer™, the minimalist, patented straps that enable you to power your training with bodyweight. Today, TRX is the global leader in Suspension Training® and functional training solutions for both consumers and the commercial industry and continues its mission to make world-class training accessible to everyone through its innovative, proprietary virtual training platform and app, TRX Training ClubSM. The TRX Training Club has enabled a digital community united by movement and features unlimited TRX LIVE® classes, On-Demand workouts, access to personal training, and exclusive product discounts, truly expanding the benefits of training with TRX to anyone, anywhere. TRX is also ranked as a top-tier fitness product developer and professional education destination, with TRX Certification courses considered best-in-class among fitness professionals. Through a commitment to ongoing learning, research, and science, TRX is tested and trusted by fitness professionals, athletes, physical therapists, veterans, and soldiers, and more around the world. For more details, go to www.trxtraining.com  or e-mail [email protected] . About B Strong
Based in Park City, Utah, B Strong is the world leader in Blood Flow Restriction (BFR) training. Founded in 2016 by Jim Stray-Gundersen, MD, and Sean Whalen, B Strong's patented solution provides a quick, affordable, portable, easy-to-use, and safe form for strength training, exercise, recovery, and reconditioning, which creates a positive systemic impact for the user. B Strong BFR is rooted in science and B Strong is committed to educating professionals and consumers of all types in safe, efficacious blood flow restriction principles through its online and in-person education programs. For more information on B Strong and blood flow restriction training and rehabilitation visit www.bstrong.training  or email [email protected] . SOURCE TRX

14:27 ET
TRX Gives Back To Active Military & Veterans With "Operation All In" - An Exclusive New Program Providing Complimentary...

Sports Illustrated is an American sports magazine.

Sports Illustrated

As part of the partnership , TRX and SI Swimsuit x TRX Training Club will share how the models commitment to an active lifestyle supports their ambition to take on anything .

TRX Training Club and Sports Illustrated Swimsuit Partner to Create One-of-a-Kind Virtual Training Experience

Indi provides an engagement commerce video platform for retailers and brands to turn their customers into incentivized microinfluencers. Retailers can use Indi to gather new user-generated content and repurpose it. Customers become content creators who share those reviews across social media while earning commissions managed by Indi. Indi channels allow ads to be turned on or off, to pre-review user content prior to running ads, no comment sections to moderate and no content from competing brands. Proprietary analytics tools track the content's reach across social media all the way through resulting e-commerce transactions.

Indi

Myzone provides a wearable, heart rate-based system that uses wireless and cloud technology to accurately and conveniently monitor physical activity. The company offers heart rate monitors, watches, and training gear. It is based in Chicago, Illinois.

Myzone

Aaptiv is an audio-based fitness app that provides members with the highly motivating experience of a studio class right from their phone for a fraction of the cost. By strategically synchronizing the voice of an elite trainer and beat of a song with the pace of the workout, members are able to press play on a workout that transports them to a studio experience whenever they are, wherever they want. Aaptiv offers classes in running, cycling, Elliptical, yoga, and strength training, in addition to a full 5k and 10k training program.On October 13th, 2021, Aaptiv was acquired by PEAR Sports. Terms of the transaction were not disclosed.

Aaptiv

basefit

TRX Training

The North Face

Nike

The Boston Consulting Group

General Electric

U.S. Army

Adaptive Insights

The Scooter Store

PaperWorks Industries

Anchor Blue

Schurman Fine Papers

American Honors

Rosetta Stone

Colgate-Palmolive

The Clorox Company

Booz Allen Hamilton

Schibsted

Carnegie Investment Bank

Vattenfall

This Collection includes startups developing software and technology to augment approaches to developing or maintaining physical fitness, including workout apps, wearables, and connected fitness equipment.

Fitness Tech

Loan

TRX Training designs and manufactures training products and exercise programs for the serious athletes, fitness professionals, first responders and the US military.

Date	Round	Amount	Investors	Revenue	Sources
4/9/2020	Loan	$1.5M	Paycheck Protection Program	0 FY undefined
1/16/2019	Acq - Fin		Subscribe to see more	0 FY undefined	10
4/11/2011	Private Equity		Subscribe to see more	0 FY undefined	0
4/7/2011	Unattributed VC	$99M	Subscribe to see more	0 FY undefined	0

Date	4/9/2020	1/16/2019	4/11/2011	4/7/2011
Round	Loan	Acq - Fin	Private Equity	Unattributed VC
Amount	$1.5M			$99M
Investors	Paycheck Protection Program	Subscribe to see more	Subscribe to see more	Subscribe to see more
Valuation
Revenue	0 FY undefined	0 FY undefined	0 FY undefined	0 FY undefined
Sources		10	0	0

First funding	Last Funding	Investor	Rounds	Type	Location
4/9/2020	4/9/2020	Paycheck Protection Program	1 Loan	Government	DC
00/00/0000	00/00/0000	Equity38	Subscribe to see more	Corporation	Georgia
00/00/0000	00/00/0000	Castanea Partners	Subscribe to see more	Private Equity	Massachusetts

First funding	4/9/2020	00/00/0000	00/00/0000
Last Funding	4/9/2020	00/00/0000	00/00/0000
Investor	Paycheck Protection Program	Equity38	Castanea Partners
Rounds	1 Loan	Subscribe to see more	Subscribe to see more
Board Seats
Type	Government	Corporation	Private Equity
Location	DC	Georgia	Massachusetts

Wells Fargo Success Story

3M Success Story

Platform Overview

TRX Training

Total Raised

Investors Count

TRX Training Funding, TRX Training Valuation & TRX Training Revenue

TRX Training Investors

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