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Biz Plan Competition | Alive

Total Raised


Last Raised

$40K | 5 yrs ago

About Fitly

SmartPlate by Fitly is an intelligent nutrition platform that deploys computer vision, deep learning, and proprietary image recognition techniques to help consumers and patients track food intake.

Headquarters Location

3401 Market Street Suite 200

Philadelphia, Pennsylvania, 19104,

United States


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Expert Collections containing Fitly

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Fitly is included in 1 Expert Collection, including Digital Health.


Digital Health

12,671 items

Technologies, platforms, and systems that engage consumers for lifestyle, wellness, or health-related purposes; capture, store, or transmit health data; and/or support life science and clinical operations. (DiME, DTA, HealthXL, & NODE.Health)

Fitly Patents

Fitly has filed 5 patents.

patents chart

Application Date

Grant Date


Related Topics




Diabetes, Kidney diseases, Nutrition, Diets, Nephrology


Application Date


Grant Date



Related Topics

Diabetes, Kidney diseases, Nutrition, Diets, Nephrology



Latest Fitly News

How to Stop Dieting Forever: Fitly Launches SmartPlate, the World's Most Intelligent Plate

Dec 18, 2020

News provided by Share this article AUSTIN, Texas, Dec. 18, 2020 /PRNewswire/ -- After many years of research and development, Fitly is excited to announce the November 2020 launch of SmartPlate: a food tracking device and app that achieves 99% nutrition accuracy by relying on highly precise scales, artificial intelligence, and the latest food recognition technology. Founder of Fitly and creator of SmartPlate Anthony Ortiz with with CMO and Co-Founder Nataliya Preiss. We've ALL been there: another app, another diet, another trend that promises to help you lose weight and keep it off for good this time! But then what happens a week, a month, or a few months later? We find ourselves right back where we started, looking for another strategy to achieve our health and fitness goals. We think, " there's gotta be a better way ." SmartPlate was created to help users take charge of their nutrition for good. No more guesstimating calories. No more tedious and boring food journaling. SmartPlate's easy-to-use system tracks your diet for you 4 times faster and 65 times more accurately than all calorie and carb counting apps. Users simply load their plate and take a photo of their meal to receive nutritional information within just five seconds. And let's be honest, we're all taking pictures of our food these days anyway! SmartPlate was created with elite athletes in mind, but whether you're an athlete, a CEO, or a parent that needs to keep up with their kids, eating for peak performance can apply to just about everyone. Legendary coach, author, philanthropist, and speaker Tony Robbins has partnered with SmartPlate and praises its accuracy and extensive database. SmartPlate recognizes over 1,500 foods, more than 1 million packaged food barcodes, and even 90% of US restaurant chains. It also provides personalizable recipes and meal plans. All nutritional information can be added to a food journal or synced with any wearable device. Thanks to the early support of amazing backers on Kickstarter and Indiegogo, SmartPlate is able to offer users a simple way to create lasting change. Especially in 2020 when over 110,000+ small businesses in the U.S. did not survive the pandemic, the SmartPlate team is humbled and beyond grateful to start fulfilling their mission "to create a healthier world by bringing SmartPlate® to every kitchen." -- SmartPlate is a leader among brands in the American health sector looking to create products that impact body composition and prevent or manage chronic diseases. With more than 100 million Americans already turning to calorie-counting applications, SmartPlate aims to help everyone live a healthier life through simpler, more accurate, and science-backed measures. You can read more about us in Forbes, The New York Times, The Wall Street Journal, GMA, and Shark Tank. Media contact: Lea Knobloch

Fitly Frequently Asked Questions (FAQ)

  • Where is Fitly's headquarters?

    Fitly's headquarters is located at 3401 Market Street, Philadelphia.

  • What is Fitly's latest funding round?

    Fitly's latest funding round is Biz Plan Competition.

  • How much did Fitly raise?

    Fitly raised a total of $440K.

  • Who are the investors of Fitly?

    Investors of Fitly include MassChallenge, Arrow Electronics, Indiegogo, Ben Franklin Technology Partners of Southeastern PA and DreamIt Ventures.

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