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Founded Year



Acq - P2P | Acquired

Total Raised






About Fitbit

Fitbit (NYSE: FIT) operates as a consumer electronics and fitness company. It produces wireless-enabled wearable technology, physical fitness monitors, and activity trackers such as smart watches, pedometers, and monitors for heart rate, quality of sleep, and stairs climbed. It was formerly known as Healthy Metrics Research. It was founded in 2007 and is based in San Francisco, California. In January 2021, the company was acquired by Alphabet.

Headquarters Location

199 Fremont Street 14th Floor

San Francisco, California, 94105,

United States




Expert Collections containing Fitbit

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Fitbit is included in 5 Expert Collections, including Conference Exhibitors.


Conference Exhibitors

6,261 items

Companies that will be exhibiting at CES 2018


Smart Home & Consumer Electronics

1,234 items

This Collection includes companies developing smart home devices, wearables, home electronics, and other consumer electronics.


Digital Health

10,585 items

The digital health collection includes vendors developing software, platforms, sensor & robotic hardware, health data infrastructure, and tech-enabled services in healthcare. The list excludes pureplay pharma/biopharma, sequencing instruments, gene editing, and assistive tech.


Precision Medicine Tech Market Map

160 items

This CB Insights Tech Market Map highlights 160 precision medicine companies that are addressing 9 distinct technology priorities that pharmaceutical companies and healthcare providers face.


Store tech (In-store retail tech)

387 items

Fitbit Patents

Fitbit has filed 607 patents.

The 3 most popular patent topics include:

  • smartwatches
  • wearable computers
  • wearable devices
patents chart

Application Date

Grant Date


Related Topics




Graphical user interface elements, Geolocation, Global Positioning System, Social networking services, Wireless locating


Application Date


Grant Date



Related Topics

Graphical user interface elements, Geolocation, Global Positioning System, Social networking services, Wireless locating



Latest Fitbit News

Warsaw-based Evidose bags €455k to help validate effectiveness of dietary supplements | EU-Startups

Nov 29, 2023

| EU-Startups Views: 0 Evidose , a Polish startup facilitating decentralized effectiveness trials for dietary supplement and wellness products, raised €455k from Inovo VC and 500 Emerging Europe. The funds will aid in the further development of the platform, including automation and expanding its offering to include functional foods, cosmetics, and wellness devices and apps. Evidose is now conducting pilots with its first Polish customers and aims for a launch on the European markets early next year, starting with the UK, Germany, France, and Benelux countries. Evidose, co-founded in 2023 by Anna Litwińska as CEO and Kacper Zambrzycki as COO, is at the forefront of innovation in the wellness industry. The company is developing a unique platform that allows manufacturers of dietary supplements and other wellness products to scientifically validate the true effects of their products on consumer well-being. This brings a giant leap from the current state, with the whole industry relying on the claims approved by EFSA (European Food Safety Authority) or presumed, often unverified effects. Anna Litwińska, co-founder and CEO of Evidose, said: “Understanding the true effectiveness of supplements is crucial for both consumer trust and industry credibility. While we often rely on generalized scientific research or EU regulatory approvals to gauge effects, the actual effectiveness of a supplement is influenced by multiple factors. These include not only the source of the substance and its chemical and physical properties but also individual differences such as genetics, lifestyle, and existing nutrient deficiencies. For instance, magnesium, which exists in at least 12 different forms, each with unique bioavailability, can be found in various formats like liquids, tablets, and capsules, offering different levels of absorption. We take all these factors into account to accurately assess each supplement’s effectiveness.” Evidose handles every aspect of the testing process. This includes designing the studies, recruiting participants, supervising tests, and analyzing results. Their comprehensive approach provides manufacturers with scientific evidence of product effectiveness and valuable consumer insights. The company utilizes advanced statistical algorithms to compare supplement effectiveness against placebos, taking into account factors such as demographics and lifestyle. Taking part in this study contributes to greater transparency in the supplement industry, while also offering insights into how supplements affect one’s body. Participants are provided with the supplement for testing, along with access to a platform to log ongoing activities and periodically answer health and well-being questionnaires. Evidose provides and integrates with wearables like Apple Watch, Fitbit, Whoop, and Oura Ring and also uses blood test outcomes and home cognitive tests to gather objective data. At the end of the study, participants receive a personalized report on the supplementation’s efficacy and other key data from the tests. Kacper Zambrzycki, co-founder and COO of Evidose, commented: “The supplement industry is facing a big challenge, as there’s not enough clear and reliable information regarding the true effectiveness of these products. Consumers add supplements to their diets based on perceived benefits, only to discover through firsthand experience that many simply fall short of their promises. Brands that genuinely want to prove that their supplements work are in a tough spot. They have the option to test their products in clinical trials, just like pharmaceuticals, but this route is often prohibitively expensive and time-consuming. We plan to introduce a new kind of effectiveness study for supplements, one that is truly useful and trustworthy.” Anna Litwińska, leveraging her data science background, excels as a  data expert, combining scientific approaches with real-world business applications. Her prior roles include positions at  OpenSignal, BOLD, Zety, and Royal Bank of Scotland. Kacper Zambrzycki’s expertise lies in operational management, with a notable assignment as Head of Operations at AhoyConnect, along with experience at Inovo VC and a Growth Manager role at Tidio. The advisory panel features specialists like Balázs Szigeti of Imperial College London and UCSF as a scientific advisor and Maria Samolińska-Hojda, a partner at BLSK Legal, serving as a legal and pharmaceutical counsel. Tomasz Swieboda, Managing Partner at Inovo VC, added: “Our decision to invest in Evidose stems from our confidence in the team’s capability to innovate a distinctive product. The combination of Anna and Kacper’s skills, coupled with their in-depth market insight, positions Evidose to potentially transform the use of supplements and wellness products by both consumers and manufacturers.” – Advertisement –

Fitbit Frequently Asked Questions (FAQ)

  • When was Fitbit founded?

    Fitbit was founded in 2007.

  • Where is Fitbit's headquarters?

    Fitbit's headquarters is located at 199 Fremont Street, San Francisco.

  • What is Fitbit's latest funding round?

    Fitbit's latest funding round is Acq - P2P.

  • How much did Fitbit raise?

    Fitbit raised a total of $66M.

  • Who are the investors of Fitbit?

    Investors of Fitbit include Google, Foundry, True Ventures, Softbank Capital, Qualcomm Ventures and 7 more.

  • Who are Fitbit's competitors?

    Competitors of Fitbit include Ilumivu, Oura, IncludeHealth, CarePredict, Wearable Technologies and 7 more.


Compare Fitbit to Competitors

MyFitnessPal Logo

MyFitnessPal offers a platform for achieving and maintaining health goals. The company provides a database of foods and exercises, fitness technology partners, and community insights. It was founded in 2005 and is based in Austin, Texas.

Withings Logo

Withings is a company that focuses on connected health technology in the healthcare industry. The company offers a range of products including smart scales, hybrid watches, blood pressure monitors, and sleep analyzers, all designed to provide medical-grade measurements at home. These products primarily cater to the healthcare and wellness sectors. It was founded in 2008 and is based in Issy-les-Moulineaux, France.

Whoop Logo

WHOOP operates as a fitness and wellness service provider. It provides a personalized digital fitness and health coach enabling users to track daily activities, calibrate data over time, and monitor recovery, sleep, training, and health. WHOOP was formerly known as Bobo Analytics. It was founded in 2012 and is based in Boston, Massachusetts.

Azumio Logo

Azumio develops an artificial intelligence (AI) based health and wellness application. It works closely with research scientists from academic institutions. It offers services such as food recognition application programming interface (API), diabetes tests, and diabetes management. The company was founded in 2011 and is based in Redwood City, California.

Oura Logo

Oura is a startup company focused on health technology. The company offers a ring and connected application that tracks sleep and activity stages, providing daily feedback and practical steps to promote healthy lifestyles. Oura primarily serves the health and wellness industry. It was founded in 2013 and is based in Oulu, Finland.

Valencell Logo

Valencell develops performance biometric sensor technology and licenses. The company offers technology solutions to electronics manufacturers, mobile device and accessory makers, sports and fitness brands, and gaming companies for integration into their products. It offers PerformTek biometric sensor technology that employs active signal characterization to actively characterize biophysical signals for removing physical noise and extracting highly accurate biometric information. The company was founded in 2006 and is based in Raleigh, North Carolina.


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