Search company, investor...
Indus OS company logo

Indus OS

Founded Year



Secondary Market | Alive

Total Raised






Mosaic Score
The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.

+90 points in the past 30 days

About Indus OS

Indus OS offers a content and commerce platform for users, to discover digital content in the translated language of their choice. Indus OS brings users, app developers, and smartphone brands together on a single India-centric platform.On May 19th, 2021, Indus OS was acquired by PhonePe.

Headquarters Location

206 B Wing 2nd Floor Krislon House

Mumbai, 400072,


(+91) 22 29206400

Missing: Indus OS's Product Demo & Case Studies

Promote your product offering to tech buyers.

Reach 1000s of buyers who use CB Insights to identify vendors, demo products, and make purchasing decisions.

Missing: Indus OS's Product & Differentiators

Don’t let your products get skipped. Buyers use our vendor rankings to shortlist companies and drive requests for proposals (RFPs).

Latest Indus OS News

Indus App Bazaar expects to scale up after CCI-Google order: Cofounder

Oct 26, 2022

Synopsis ET’s Subhrojit Mallick caught up with Rakesh Deshmukh, co-founder of Indus App Bazaar, India’s largest localised app store for a freewheeling chat on what the CCI order against Google means for companies like Indus. ETtech India’s antitrust watchdog has championed the cause of independent app developers and local app stores of India, holding Google guilty of abusing its dominant market position to stifle competition and innovation in the Android mobile ecosystem. ET’s Subhrojit Mallick caught up with Rakesh Deshmukh, co-founder of Indus App Bazaar , India’s largest localised app store for a freewheeling chat on what the CCI order means for companies like Indus. What is Indus OS' opinion about the CCI order against Google ? The CCI's order for fair practices in the Mobile industry is a respite for all the stakeholders. This is fantastic news for all startups in India to build competitive products. As an app store, we are delighted by the decision of being allowed to distribute alternative app stores through the default Android app store, Google Play Store. This will help us provide a choice to the users and help in scaling the business for apps with finer services. We will continue our work towards building a seamless experience for the user, which can only happen once Google allows the same Android permissions, the Play Store has, such as installing from unknown sources, etc. We will continue working to build a level playing field for all alternative app stores in the Android universe. How has IndusOS been impacted by Google's anti-competitive practices? Please share a few instances. We built our own operating system in 2013 with an emphasis on Indian languages. In that process, we have seen a lot of restrictions. It has posed obstacles in establishing a level playing field for competing applications. It has reached the point where we have seen multiple contracts inked with mobile OEMs mandating the use of GMS and Google applications, and restricting the distribution of apps through alternative app stores. For example, we cannot distribute our app store directly to the customer through the Play Store. With this order, access to distribute our app store has been unlocked. However, Google still flags all third-party app stores, warning users of "external or untrusted sources" whenever they install such app stores, and again when an application is installed through these app stores. Discover the stories of your interest Google also prohibits us from offering customized services on Android mobile devices. From our decade-long experience, we realized that if there has to be safe competition, alterations need to be made both at the OEM and secondary Android levels. How will the CCI order benefit IndusOS? How will it impact Android consumers? Among other things, the CCI order has allowed alternative app stores access to distribution from Google Play Store. It also says that users can now delete the pre-installed Google applications on Android mobile phones. Hence, it is a milestone judgment for us. This lends a great deal of confidence to the app industry as a whole, as companies can now compete and build better products customized for India. How is Indus OS circumventing Google's anti-competitive practices presently? Currently, due to restrictions on the alternative app stores, we cannot reach users directly. So we have partnered with Samsung to power its flagship app store, Galaxy Store. This allows us to serve users with unique features of Indus App Bazaar through Samsung devices. Does Indus OS have alternatives to popular Google apps like Maps, YouTube, Gmail, etc? What has been the consumer reception of them? Indus OS is an alternative to Google’s Play Store. We have built India’s largest indigenous app store, Indus App Bazaar. It serves its 200Mn+ users with 400K+ personalized and localized apps in 12 Indian languages. The users have been positive of the product, and hence Indus App Bazaar has served 2.5 Bn+ app installs and updates till now. Read More News on

Indus OS Web Traffic

Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
CBI Logo

Indus OS Rank

Indus OS Frequently Asked Questions (FAQ)

  • When was Indus OS founded?

    Indus OS was founded in 2015.

  • Where is Indus OS's headquarters?

    Indus OS's headquarters is located at 206 B Wing, Mumbai.

  • What is Indus OS's latest funding round?

    Indus OS's latest funding round is Secondary Market.

  • How much did Indus OS raise?

    Indus OS raised a total of $24.36M.

  • Who are the investors of Indus OS?

    Investors of Indus OS include Affle, PhonePe, VenturEast, Samsung Ventures, Omidyar Network and 9 more.

Discover the right solution for your team

The CB Insights tech market intelligence platform analyzes millions of data points on vendors, products, partnerships, and patents to help your team find their next technology solution.

Request a demo

CBI websites generally use certain cookies to enable better interactions with our sites and services. Use of these cookies, which may be stored on your device, permits us to improve and customize your experience. You can read more about your cookie choices at our privacy policy here. By continuing to use this site you are consenting to these choices.