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About First Hotels

First Hotels is a chain of hotels with 44 unique hotels centrally located in Sweden, Norway, Denmark.

First Hotels Headquarter Location

Grundingen 6

Oslo, 0250,


Latest First Hotels News

Duetto adds 40,000 rooms to EMEA portfolio

Mar 15, 2021

Generator & Freehand Hotels operate a portfolio of 19 properties in Amsterdam, Paris, New York and Miami. Hospitality software company Duetto added 250 hotels and 40,000 hotel rooms to its Europe, Middle East and Africa portfolio last year, taking the number of hotel rooms using the software in the region to more than 225,000. Hotel brands joining Duetto in 2020 included First Hotels, Generator & Freehand Hotels, Gorgeous Smiling Hotels, Hoteis Real and Prizeotel/Radisson Hotels. Generator & Freehand Hotels operate a portfolio of 19 properties in Amsterdam, Paris, New York and Miami. The company moved its entire portfolio of boutique hotels and hostels onto Duetto in October, following a rapid integration that went from contract to go-live in only six weeks. FREE DAILY NEWSLETTER Like this story? Subscribe to Operations & Technology! Hospitality professionals turn to Operations & Technology as their go-to source for breaking news on guestrooms, food & beverage, hospitality and technology trends, management and more. Sign up today to get news and updates delivered to your inbox daily and read on the go. In the Nordics, leadership at First Hotels used the first lockdown to appraise its tech stack and is now undergoing a phased Duetto integration across its portfolio of properties in Sweden, Norway, and Denmark. “The reason we are investing in hotel technology right now is that we need the data. We have been through a horrible year like most other companies in our industry. When making difficult decisions, such as closing hotels and laying people off, we really need accurate data,” said Johan Appelgren, director of operations at First Hotels. “It was quite an easy task to convince our CEO that we needed to think about how we can be more efficient and accurate in the future.” “2020 was a very challenging year for the hospitality industry. But the industry is a resilient one, and it has been great to see so many forward-looking hotel companies embracing this as a time for change,” said Michael Schäffner, VP of sales, EMEA for Duetto. “With the vaccination program making steady progress, and as we head into a week of networking with a virtual ITB, there are strong signs recovery is on the horizon.”  Read more on

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