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First Editions

About First Editions

Publisher of books. The company publishes and retails books.

Headquarters Location

60 rue Mazarine

Paris, 75006,

France

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Latest First Editions News

Dümmen Orange appoints Rik van Wijk as director R&D operations

Oct 10, 2022

Photo courtesy of Dümmen Orange Dümmen Orange appoints Rik van Wijk as director R&D operations He will assume responsibility for leading the breeder's R&D operations globally. He will assume responsibility for leading the breeder's R&D operations globally. Rik holds a Ph.D. in breeding & genetics from Wageningen University and succeeds Kees Hertogh, who plans to retire after a successful five-year tenure at Dümmen Orange, during which he led the construction of the Breeding Technology Centre in De Lier (the Netherlands). “We are very pleased to have Rik join Dümmen Orange,” says Hans van den Heuvel, Managing Director R&D. “He worked with a range of international seed, animal genetics and plant research companies. Throughout the years he gradually moved into people leadership roles and managed various teams in research, breeding and R&D operations. His strong managerial and subject-matter background is a great fit for Dümmen Orange." “This is a fantastic opportunity to combine my experience with Dümmen Orange’s front-running role and ambitious agenda in combining breeding and breeding technology," says Rik. "I fully share Dümmen Orange’s belief in the power of advanced breeding technology to drive innovations. Dümmen Orange is a true floritech company where all relevant research disciplines collaborate to develop solutions to innovate floriculture. The Breeding Technology Centre in the Netherlands is the largest facility for floriculture research and development in the world, a high-tech home for international pioneering scientists, breeders and specialists to set new standards in floriculture genetics and breeding excellence. I couldn't think of a more inspiring work environment." BotaniGard and Mycotrol products now available through Certis Biologicals Growers can now purchase BotaniGard and Mycotrol products through the Certis network of distributors in the U.S. and Canada. October 6, 2022 Certis Biologicals, the manufacturer of BotaniGard and Mycotrol mycoinsecticides, has fully completed transition of the proven legacy products back into its leading portfolio of biopesticides and has begun managing all distribution of these products through its established network. Effective immediately, growers in the U.S. and Canada can source the mycoinsecticides from Certis Biologicals through leading retailers and distributors. Products included are: BOTANIGARD 22WP, BOTANIGARD ES, BOTANIGARD MAXX, MYCOTROL WPO and MYCOTROL ESO. These products, powered by the GHA strain of Beauveria bassiana, provide effective control against all life cycle stages of aphids, thrips, weevils, whiteflies and many other insects that threaten the health and yields of crops. “We are proud to manufacture these products in our U.S.-based manufacturing facilities and now we are delighted to partner more closely with growers to ensure their successful use on a variety of crops and growing conditions,” said Jim Black, business director. “During the transition, Certis has invested heavily in our internal sales and technical team to fully support these products and the growers who rely upon them.” Led by Black, the Certis Biologicals Garden, Greenhouse and Nursery team includes industry veterans Lee Schaber and Gabe Diaz-Saavedra as key account managers, as well as recent additions Dr. Jeremy Wagnitz as technical manager and Dr. Matt Brecht as regional sales manager. Certis Biologicals customers who are interested in purchasing any Certis product for use in greenhouse or nursery can visit  www.certisbio.com/greenhouse . Growers who have questions about BotaniGard and Mycotrol products, or others in the Certis portfolio, can call Certis Customer Service at 800-250-5024. Those interested in purchasing the products can contact Certis Biologicals or their trusted source for agriculture inputs. Bayer has completed the sale of its Environmental Science Professional business to the international private equity firm Cinven, after the two companies had entered into a corresponding agreement in March. The conditions for closing the transaction – including the receipt of regulatory approval – have now been met. The purchase price for the business, which generated sales of approximately 600 million euros in 2021, amounts to $2.6 billion U.S. “We thank the employees of Environmental Science Professional  for their many years of commitment and the associated success of Bayer. In Cinven, we have found a strong new owner with a firm commitment to the long-term growth potential of the business and to its people,” said Rodrigo Santos, member of the Board of Management of Bayer AG and head of the Crop Science Division. “At the same time, we can concentrate on our core agricultural business and the successful implementation of our growth strategy in the Crop Science Division.” Bayer will use the net proceeds from the transaction to reduce its net financial debt. The divested business is set to operate as an independent company called Envu. The business is offering solutions to control pests, disease and weeds in non-agricultural areas such as vector control, professional pest management, vegetation management, forestry and turf and ornamentals. It is headquartered in Cary, North Carolina, and is active in over 100 countries. Nearly 900 employees in total will transfer from Bayer to Envu. "Envu is a global leader in a highly attractive and critical industry. We thank Bayer for the trust they have placed in Cinven and plan to build on the strong foundations established by Bayer by signficantly investing in it," said Pontus Pettersson, partner at Cinven. “Cinven is excited to build an independent, focused company and is well positioned to continue to drive innovation and accelerate growth, including the delivery of digital and data-enabled solutions, and to extend the product portfolio further by creating innovative and sustainable solutions for its customers.” The last 2½ years have been thrilling with the onslaught of new green industrycustomers and the emphasis of using all types of plants for decoration, healthvalues and environmental principles. Going into 2023, many growers are likely asking, “What’s in store for my business next year?” The green industry muststrategize to preserve garden consumers and entice them to continue buying plants to beautify their homes, bothindoor and out. Since the initial shutdowns of early 2020, people were reminded just how special it is to connect with nature,whether inside the home with foliage and potted flowering plants or outdoors with flowers, trees, shrubs andedible plants. The green industry has to make to keep spreading that message. In this webinar on Oct. 25, learn ways to connect with everyone throughout the supply chain – right down to the endconsumer. From emerging consumer trends, to creating an enjoyable in-store shopping experience and sharpening social media skills, this webinar is designed to help green industry professionals grow their business next year and beyond. Danziger has chosenthree expert and dynamic speakers to not only inspire the webinar attendees, but to provide them with tools and plans to kickstart their sales and customer service. It’s vital for growers, landscape designers and retailers to all market plants to consumers as a necessity, not aluxury! Consumer trends Find out the latest trends that are inspiring consumers and how to correlate these trendsinto robust plant sales and effective marketing campaigns. Katie Dubow, president of GardenMedia Group, is a green-industry trend spotter, and is delivering a can't-miss presentation. “Trends help you select plants, products, or services consumers want,” Dubow explains. “Trendsignite a new business, product, service or customer experience. And trends can breathe new lifeinto your current business.” Designing for the consumer experience Garden centers are a delightful place to be, however, there’s an art to merchandising and storedesign that turns visits into sales and keeps the consumer coming back time after time. Join Joe Baer and his creative team from Zen Genius as they teach us how to stimulate the five senses with biophilic design in the garden center. Zen Genius provides visual merchandisingexpertise to retailers of all sizes and in any market, and they’ve worked extensively with thegreen industry. This isn’t just for the retailers in the audience. Growers, sales and marketing isa team effort, and attendees will be inspired to help their retail customers enhance their displays andsignage, creating success for everyone. Let’s talk on social media Does your social media strategy need a new game plan? The answer is likely a resounding,YES! The green industry has changed, and marketing is about inspiration and engagement,not features and benefits, says Rob Sproule of DIG Marketing, a green industry marketingand e-commerce consultant. He also owns an independent garden center, so he understands green professionals' needs and concerns. Sproule will explain the best ways to engage with customersand build a brand on social media. He’ll also rank the platforms and help attendees decide whichone(s) are best for them. Click HERE to register for the Oct. 25 webinar! The webinar will take place from 1:00 p.m. to 2:30 p.m.  Bailey Consumer Brand First Editions Shrubs & Trees is a curatedcollection of unique varieties that offer solutions to growers, retailers and consumers across multiple regions.Each year, a new First Editions catalog is released. The 2023 First Editions Marketing Program & Plant catalog is now available in print and online. The First Editions catalog is full of important information about the brand, the plants and the innovativemarketing work being done to ensure everyone has success with these plants. Here are some can’t-misshighlights: Learn what goes into making a First Editions plant by following the process from plant selectionthrough testing and trialing, production and marketing and supply chain fulfillment. Meet the plants that make up the collection, including four new introductions for 2023. Don’t miss thePlants in Action graphs for inspiration on how to use each variety in the landscape. Get to know the 25 First Editions Rock Stars, which have risen to the top as best-in-class frompropagation, production, retail and in-ground performance. Discover the latest First Editions marketing, merchandising and online resources that truly make FirstEditions stand out. “The First Editions catalog is a key tool we look forward to providing our partners to help set them up forsuccess,” shares Marketing & Communications Manager Ryan McEnaney. “Each year, we adapt the content tonot just share what’s new and exciting with the brand, but to deliver additional support, no matter if the readeris a landscaper, grower, garden center or brand licensee.” The 2023 catalog can be found online at https://www.baileynurseries.com/brands/first-editions/ . To request ahard copy of the catalog or to request images of First Editions varieties, email press@baileynurseries.com.

First Editions Frequently Asked Questions (FAQ)

  • Where is First Editions's headquarters?

    First Editions's headquarters is located at 60 rue Mazarine, Paris.

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