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first direct

Founded Year


About first direct

first direct provides mobile banking, online, and telephone services to customers and offers a full range of personal banking products. It offers services such as mortgages, loans and cards, savings and investments, insurance, and more. It was founded in 1989 and is based in Leeds, United Kingdom.

Headquarters Location

40 Wakefield Road

Leeds, England, LS98 1FD,

United Kingdom

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Latest first direct News

Banks set out plans to hike savings rates next week

Jun 2, 2023

Savers languishing on poor savings rates have been urged to ditch and switch to find a better deal. HSBC UK is boosting the interest rates on some savings accounts with increases of up to 0.75 percentage points, the bank has announced (Aaron Chown/PA) / PA Archive By H SBC UK is boosting the interest rates on some savings accounts with increases of up to 0.75 percentage points, the bank has announced. The increases will come into effect next week, on Thursday June 8. They include a 0.75 percentage point increase on the bank’s mysavings and premier savings youth accounts, taking rates to 5.00%. The rate on HSBC’s online bonus saver instant access account, for balances up to £10,000, will rise by 0.50 percentage points to 4.00%. The rate on balances over £10,000 increase by 0.30 percentage points to 2.30%. We know that having a savings habit helps build financial resilience Read More The bank is also making increases of up to 0.50 percentage points on its Isa range. And its one-year, fixed-rate saver increases by 0.40 percentage points to 4.40%, with a two-year, fixed-rate saver increasing by 0.35 percentage points to 4.45% Pella Frost, HSBC UK’s head of everyday banking, said: “We know that having a savings habit helps build financial resilience and means that you’re better placed to handle any disruption.” On Thursday, First Direct announced savings rate increases that will also take place from June 8. Among the increases, a cash Isa rate will rise from 2.30% to 2.50%. This follows the launch this week of First Direct’s one-year, fixed-rate saver account, at a rate of 4.60%. As well as increasing rates on some accounts, First Direct is still offering 7.00% on its regular saver account. Concerns have been raised about some longstanding savers languishing on low rates as the Bank of England base rate rises and people have been urged to ditch and switch if they are sitting a poor deal. The Treasury Select Committee and consumer group Which? have been among those highlighting the issue and pressing banks to take action. Bank of England figures released this week showed that Isa savings received a record £9 billion boost in April, as the new tax year got under way. There were suggestions that this could be due to savers being attracted by improving rates, wanting to shelter more of their money from the taxman and the desire to shore up their money at a time of economic uncertainty. Savings rates have been improving at a time when some mortgage deals have vanished from the market in recent weeks amid fluctuating swap rates, which underpin fixed-rate mortgages. Some experts have suggested that mortgage rates could tick upwards amid expectations that the Bank of England base rate will need to rise higher than its current level of 4.5%. Away from the biggest banking brands, challenger banks continue to jostle for table-topping positions Rachel Springall, a finance expert at said: “HSBC’s rate increases will be welcome news for their loyal customers, and the new rates across easy access, regular savings are competitive in the present market. The mysavings children’s account will pay 5%, one of the best returns in its sector. “As a whole, the savings market has been blessed by rate increases thanks to a combination of the Bank of England rate rises and competition. “Away from the biggest banking brands, challenger banks continue to jostle for table-topping positions to entice savers’ deposits, so it’s wise to keep a close eye on the moving market. “Those savers who have not reviewed their savings pots for a few months should be encouraged to do so, as where a top rate on easy access accounts of 1% could not be acquired at the start of 2022, savers would now find 3% or more as a competitive return in the present market on offer from various providers. “As interest rates continue to rise, it’s uncertain whether savers would be content to lock their cash away for more than a year, particularly if they feel more improvements could surface or if they need the reassurance of dipping into their savings pot. “Spreading cash across both easy access accounts and short-term fixed to secure a guaranteed return could be a wise move to get the best of both worlds. “However, savers who are comparing easy access accounts must be mindful that not all of them allow unlimited withdrawals and, in some cases, heavy bonuses can apply for just 12 months – so it’s wise to make a note to switch before they expire.” Ms Springall said notable deals on the market include an easy access account from Hanley Economic Building Society at 4.50%. Teachers Building Society and Marsden Building Society are offering variable cash Isa rates of 4.00%, meanwhile, according to NatWest and RBS also have regular saver accounts offering 6.17% interest, according to Moneyfacts’ “best buy” tables. Register for free to continue reading Sign up for exclusive newsletters, comment on stories, enter competitions and attend events.

first direct Frequently Asked Questions (FAQ)

  • When was first direct founded?

    first direct was founded in 1989.

  • Where is first direct's headquarters?

    first direct's headquarters is located at 40 Wakefield Road, Leeds.

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