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First Brand

firstbrand.co.jp

Stage

Corporate Minority - II | Alive

Total Raised

$1.73M

Last Raised

$1.08M | 4 yrs ago

About First Brand

Provider of an online advertisement services. The company provides a personal branding portal aiming to allow users to find professionals and experts in different fields. It also offers a job matching portal for small and medium-sized enterprises (SME).

Headquarters Location

Dojima Axis Building, 9th Floor 2-2-28 Dojimahama, Kita-ku

Osaka, 530-0004,

Japan

81 6 4795 3788

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Latest First Brand News

Shake Shack Unveils First Brand Campaign: 'For What It’s Worth'

Nov 16, 2022

Shake Shack Unveils First Brand Campaign: 'For What It’s Worth' danny Wed, 11/16/2022 - 10:25 Shake Shack has named Austin-based Preacher its first lead creative agency and is launching a test market run of its first-ever brand campaign, “For What It’s Worth,” created in partnership with the agency. Following a formal review for the business that culminated in August, Preacher was tasked with creating a brand platform and campaign for Shake Shack, as well as a refreshed design approach. Media duties, including data-driven planning, buying and optimization, are being handled by Known and were awarded under a separate pitch earlier in the summer. The decision to bring on an agency and launch a new brand campaign marks a significant shift for Shake Shack, whose prior paid media efforts focused mainly on limited time offerings and promotions. “For What It’s Worth,” will launch initially in Seattle, a high opportunity market for the brand, before a potential broader expansion in 2023. The campaign is underlied by fans’ undeniable love for Shake Shack’s premium ingredients and uplifting experience, pulling real comments from social media to inform :30, :15 and :06 spots that will run across local TV, connected TV, social and digital. In staying true to Shake Shack’s New York roots, Preacher partnered with director Nicolas Heller (AKA @newyorknico), known for his contributions to the NYC community and social media presence, to bring the films to life. OOH ads will also run throughout Seattle. Shake Shack | Different Breed of Good :30 from PREACHER on Vimeo. Shake Shack | Different Breed of Good :15 v1 from PREACHER on Vimeo. “We wanted to leverage our own guests’ comments to put into words the often ‘indescribable’ experience of Shake Shack – a perfect blending of delicious food, great ingredients and feel-good vibe that creates a little magic,” says Michael McGarry, VP of Brand at Shake Shack. “People have a fierce love for Shake Shack and they’re not shy about it online. You can feel their comments and posts coming from a very genuine, insightful place. So let’s tap directly into it, let them speak for themselves and have loads of fun dramatizing their words,” says Marcus Brown, Creative Director at Preacher. “The campaign was designed to humbly say hey, WE’RE not going to toot our own horn, but FWIW, this is the crazy affection people feel for Shake Shack in real life, so maybe give us a shot.” News and information presented in this release has not been corroborated by WTWH Media LLC. read moreFast CasualMenu InnovationsShake Shack

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First Brand Frequently Asked Questions (FAQ)

  • Where is First Brand's headquarters?

    First Brand's headquarters is located at Dojima Axis Building, 9th Floor, Osaka.

  • What is First Brand's latest funding round?

    First Brand's latest funding round is Corporate Minority - II.

  • How much did First Brand raise?

    First Brand raised a total of $1.73M.

  • Who are the investors of First Brand?

    Investors of First Brand include Dentsu Group, Mynavi, Senshu Ikeda Capital, Mitsubishi UFJ Capital, Link and Motivation and 5 more.

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