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Founded Year



Series B | Alive

Total Raised




Last Raised

$150M | 2 days ago

Mosaic Score

+110 points in the past 30 days

What is a Mosaic Score?
The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.

About Firework

Firework operates a digital transformation and engagement platform with shoppable video, live streaming commerce, and monetization capabilities. Firework brings TikTok-like interactive video experiences to websites and apps. The company enables customers to create and host native, shoppable video content for engaging product discovery, seamless shopping experiences, and a deeper emotional connection with consumers. It serves clients operating in the retail and consumer products sectors. The company was formerly known as Loop. It was founded in 2017 and is based in Redwood City, California.

Firework Headquarter Location

2635 Broadway Street

Redwood City, California, 94063,

United States

ESPs containing Firework

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

Consumer & Retail / Digital Engagement

Companies in this market develop solutions to embed live shopping experiences and virtual event livestreams directly into brands’ and retailers’ apps and websites.

Firework named as Highflier among 6 other companies, including Restream, Brandlive, and Mux.

Consumer & Retail / Digital Engagement

Companies in this market develop solutions for live shopping experiences and virtual event livestreams. Shoppers can purchase products directly as they’re showcased. These are solutions that brands and retailers can embed directly into their websites or apps.

Firework named as Highflier among 8 other companies, including BoxCast, Brandlive, and Mux.

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Research containing Firework

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Firework in 1 CB Insights research brief, most recently on Mar 15, 2022.

Expert Collections containing Firework

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Firework is included in 3 Expert Collections, including Customer Service Tech.


Customer Service Tech

620 items

Companies offering technology-driven solutions to enable, facilitate, and improve customer service across industries. This includes solutions pre, during, and post purchase of goods and services.



9,859 items


Retail Tech 100

100 items

The winners of the 2022 CB Insights Retail Tech 100, published March 2022.

Latest Firework News

Livestreaming commerce platform Firework closes $150 million Series B funding

May 25, 2022

Livestreaming commerce platform Firework closes $150 million Series B funding This round of fund-raising for Firework has been led by the SoftBank Vision Fund 2. (Photo: Firework) Updated May 25, 2022, 10:33 AM IST Livestreaming commerce platform Firework has secured $150 million in Series B funding, led by SoftBank Vision Fund 2. The company announced that the newly acquired funds would be used to “accelerate growth across a variety of metrics in pursuit of a bold, long-term vision to reshape the digital landscape with its decentralised infrastructure on which organisations can engage and transact with customers and audiences on their own properties and terms”. Firework is also looking to bring more people on board for engineering, product, and marketing and also make enhancements on the platform itself moving forward. “This investment will trigger accelerated growth across markets and particularly India. Over the last 24 months, we have built a robust platform and business model and they have contributed to the customer successes we have had. The capital will not only help us continue building these success stories but also ensure that Firework, as a platform never loses step with the bleeding edge of next-generation customer experience,” said Firework Chief Revenue Officer, Jeff Lucas. “Short videos and livestreaming are now the default language for the digital era, which is reshaping how consumers engage with brands and products online,” said Linda Yu, Partner at SoftBank Investment Advisers. “We believe Firework empowers businesses to use video to transform their websites into social and storytelling hubs so they can build deeper, long-term relationships with customers. Firework has assembled an impressive team in the digital commerce space and we’re thrilled to partner with them to build a next-generation customer experience,” Yu added. As part of the transaction, Yu has joined Firework’s board of directors. “SoftBank Investment Advisors brings deep knowledge and expertise with years of experience in the D2C space. Firework’s ambition to shape the next generation of internet and to become the infrastructure on which the next generation of the internet is built and run will be driven by our shared vision,” said Firework India CEO Sunil Nair. Firework has raised over $253 million in funding to date and since Q1 2021 has partnered with brands like ITC Foods, Sugar Cosmetics, Big Bazaar, Boat, Fab India, The Man Company and others.

Firework Web Traffic

Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
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Firework Rank

  • When was Firework founded?

    Firework was founded in 2017.

  • Where is Firework's headquarters?

    Firework's headquarters is located at 2635 Broadway Street, Redwood City.

  • What is Firework's latest funding round?

    Firework's latest funding round is Series B.

  • How much did Firework raise?

    Firework raised a total of $214.26M.

  • Who are the investors of Firework?

    Investors of Firework include SoftBank Group, American Express Ventures, GSR Ventures, IDG Capital, Lightspeed China Partners and 4 more.

  • Who are Firework's competitors?

    Competitors of Firework include ShareChat and 5 more.

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