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Founded Year



Series B | Alive

Total Raised




Last Raised

$150M | 1 yr ago

Mosaic Score
The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.

+30 points in the past 30 days

About Firework

Firework provides video commerce solutions for brands, retailers, and publishers. The company creates interactive video experiences for websites and applications, enabling customers to create shoppable video content for engaging product discovery, shopping experiences, and more. It was formerly known as Loop. The company was founded in 2017 and is based in San Mateo, California.

Headquarters Location

234 7th Avenue 2nd Floor

San Mateo, California, 94401,

United States

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Firework's Product Videos

ESPs containing Firework

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

Consumer & Retail / E-Commerce

The livestream e-commerce market develops solutions for live shopping experiences and virtual events. Companies in this market help brands with their e-commerce strategy by enabling highly-engaging, interactive and conversion-based video on owned-and-operated sites and across the broader Internet. This market also allows users to improve awareness of their products and brand, create engagement wit…

Firework named as Leader among 15 other companies, including TalkShopLive, The NTWRK, and BoxCast.

Firework's Products & Differentiators

    livestream solution

    Firework's livestream solution embeds cleanly into customer sites and features many interactive and conversion-based elements.

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Research containing Firework

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Firework in 5 CB Insights research briefs, most recently on May 25, 2023.

Expert Collections containing Firework

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Firework is included in 3 Expert Collections, including E-Commerce.



11,077 items

Companies that sell goods online (B2C), or enable the selling of goods online via tech solutions (B2B).


Sales & Customer Service

696 items

Companies offering technology-driven solutions to enable, facilitate, and improve customer service across industries. This includes solutions pre-, during, and post-purchase of goods and services.


Retail Tech 100

200 items

The most promising B2B tech startups transforming the retail industry.

Latest Firework News

Games With A "Groundhog Day" Style Time Loop Like Deathloop

Sep 12, 2023

4 minutes ago Deathloop throws players into a time-altering action-adventure. Here are some other titles that take a similar approach to their mechanics. Highlights Time loops in video games, like inDeathloop, create unique, engaging gameplay experiences where players repeat the same events to discover different possibilities. There are many games that have explored time loop mechanics, ranging from genres like JRPGs, roguelikes, visual novels, and more. Popular examples includeBravely Default, Undertale, andThe Legend of Zelda: Majora's Mask, each offering its own twist on the time loop concept. Much like films and literature, video games have tackled the subject of a "Groundhog Day" style time loop. Deathloop is one such recent example. The game takes place in a time loop and has elements from famous games such as Dishonored and Prey . However, this upcoming game is far from the first to explore gameplay with time loop phenomena. There are plenty of games out there that have thoroughly investigated how to tell a fascinating story and make a compelling game where time keeps resetting. They range in genre, from horror to adventure-comedy, and vastly differentiate in mechanics. Some are famous, while others are a little more obscure. Updated on September 12, 2023, by Ritwik Mitra: Time loops are an interesting way to keep players engaged in a unique story, with the Groundhog Day style of repeating the same day over and over again while taking different actions to see what the possibilities can be. It can be a pretty challenging thing to pull off, but there have been many games that experimented with this form of a time loop to create an engaging gameplay loop. This list has been updated to include a few more of the best time loop games​​​​​​. 1 Bravely Default Developer(s): Silicon Studio Platform(s): Nintendo 3DS A simple yet enjoyable JRPG that fans can sink a lot of hours into , Bravely Default is a must-play title for fans of the genre that harkens back to the good old days of the genre while polishing most of its gameplay systems to a T. The second half of this game focuses on a time loop where minor details for quests and the like change with each loop. While some people found this to be a bit too tedious for their own liking, there's no denying that taking such a risk with the game's narrative was a bold move that paid off for many. 2 Loop Hero Developer(s): Four Quarters Platform(s): Nintendo Switch, PC, Xbox One, Xbox Series X/S Roguelikes and time loops are a match made in heaven, and Loop Hero is one of the best candidates in this regard that fans of unique games should definitely check out. In this game, a lich has wiped out the entire world and trapped it in a time loop, forcing the player to use engaging deck-building mechanics to pretty up the landscapes while fighting enemies along the way . The art style is retro in all the best ways, and players will be pleasantly surprised by how incredible the soundtrack really is! Players who love a successful mishmash of genres will love what Loop Hero brings to the table. 3 The Zero Escape Series Release Date: March 24, 2017 Developer(s): Spike Chunsoft Platform(s): PC, PlayStation 4, PlayStation Vita, Xbox One (The Nonary Games) The Zero Escape series is a trilogy of games that puts nine characters in incredibly stressful escape-room, death-game situations. Death is common but not permanent because the character's consciousness time loops back to the beginning each time they die. In terms of genre, the games are science fiction and horror. The gameplay is in choice and puzzles. Typical of a time-loop narrative, the story is far from linear and branches out based on different choices. The character learns from those choices and eventually can get the true ending. The games are also decently long for the horror genre . 4 Raging Loop Developer(s): Kemco Platform(s): Mobile, Nintendo Switch, PC, PlayStation 4, PlayStation Vita Raging Loop is a visual novel , a game that is mostly read but tasks the player with choices to make. The story is about a man who ends up in a run-down village that is forced into a horrific ritual called the Feast of Yomi. The ritual is basically the party game, Werewolf, and the villagers try to hang a wolf among them every day while the wolves kill a villager at night. The protagonist is trapped in a time loop of this ritual and has to find out why and how to break out of the loop. 5 Elsinore Developer(s): Golden Glitch Platform(s): PC Elsinore is Shakespeare's Hamlet within a time loop story. The player takes the role of Ophelia, who has a vision of everyone in the castle dying. She relives the same four days over and over and uses this loop to find out how to prevent the tragedy of Hamlet from occurring. The indie game was released on Steam in 2019 and is a point-and-click adventure. The player has to use what they learn from each loop to try to change fate. 6 Returnal Developer(s): Housemarque Platform(s): PC, PlayStation 5 Returnal holds similarities with Deathloop in being a new game in the world of time-loop narratives. The story focuses on the protagonist, Selene, crash landing on an alien planet. Every time she dies on the planet, she loops back to the crash. Once she dies and is set on a new time loop, she loses most of her items but permanently gets to keep other things like keys, ether, and gadgets. 7 The Legend Of Zelda: Majora's Mask Release Date: October 26, 2000 Developer(s): Nintendo EAD Platform(s): Nintendo 64 Majora's Mask is among one of the most famous games to use a time-loop narrative. Link has a time limit of three days before the loop resets. Part of what makes this time-loop story unique is that it plays out in real-time. Three days of in-game time are about 54 minutes of real-time for the player. This mechanic does add a certain amount of stress on the player, as that means they sometimes need to rush to get certain quests done. 8 Minit Developer(s): JW, Kitty, Jukio, & Dom Platform(s): Mobile, PC, Nintendo Switch, PlayStation 4, Xbox One Released on Steam in 2018, Minit is a time loop game with one of the shortest loops of all, each loop only being 60 seconds long. The adventure indie game is charming and short enough to beat in one sitting. The plot is about the protagonist finding a sword that turns out to be cursed. The curse makes it so they die and respawn in a loop of a single minute. In terms of style, the game is pretty retro and light-hearted. In terms of reviews on Steam, they are very positive. 9 GrimGrimoire Developer(s): Vanillaware Platform(s): PlayStation 2 GrimGrimoire is on the older side, having been released back in 2007 for the PS2. The game is a real-time strategy sidescroller. The plot is basically Harry Potter meets time-loop shenanigans. Players take the role of a trainee witch, Lillet, who is in a time-loop of five days. On the fifth day, teachers and students of her magic school are killed by an evil wizard seeking a philosopher's stone. 10 Randal's Monday Developer(s): Nexus Game Studios Platform(s): PC, PlayStation 4 Randal's Monday is a dark-comedy point-and-click game about a man trapped in a loop of a single day. The protagonist is cursed by committing selfish actions and must set himself right to undo the curse that put him in the loop. The game is littered with pop culture references, and fans love it for its adult humor. However, it also contains cons, such as difficult puzzles that require walkthroughs and possessing no auto-save feature. 11 Dinner With An Owl Release Date: May 18, 2021 Developer(s): BoringSuburbanDad Platform(s): PC Released in May of 2021, Dinner with an Owl is a short free-to-play game on Steam. It is a must-play for fans of escape rooms and gothic styles. In terms of the gameplay, it is a point-and-click adventure with the goal of escaping a mansion. Reviews have recommended the game due to its interesting art style, unsettling storyline, and eerie music. Of course, like Deathloop, the story loops as well. 12 Undertale Developer(s): Toby Fox Platform(s): Nintendo Switch, PC, PlayStation 4, PlayStation Vita, Xbox One Undertale is a famous game, and its time-loop aspects are often in the background of its comedy, characters, and story. This is because the time loop depends solely on the player and how many times they will restart the game. Undertale views the common game restart through a meta lens. Some characters will remember the player's previous actions. 13 The Sexy Brutale Developer(s): Cavalier Game Studios & Tequila Works Platform(s): Nintendo Switch, PC, PlayStation 4, Xbox One The Sexy Brutale is an adventure point-and-click indie game that takes place within a 12-hour time-loop of a masked ball where guests are murdered by the staff. The game is considered easy but incredibly fun. The party is at a casino mansion with 10 interesting guests. As the player time-loops over and over, players are tasked with sabotaging the attempted murders done by the staff to save the guests. The game is loved for its story, and the main complaints by fans include the game being short and being too easy. 14 The Forgotten City Developer(s): Modern Storyteller Platform(s): Nintendo Switch, PC, PlayStation 4, PlayStation 5, Xbox One, Xbox Series X/S Like Deathloop, The Forgotten City is another time loop game that came out in 2021 with overwhelmingly positive results. It is an adventure indie RPG set in Rome. Players get to make their own character and explore the open world of an ancient Roman city while trying to solve the mystery of a time loop. Reviews have praised the game for its story, charming characters, twists, and thoughtful discussions of philosophy and post-colonialism. Many have recommended just playing the game without reading much about it to avoid spoilers. 15 Outer Wilds Developer(s): Mobius Digital Platform(s): Nintendo Switch, PC, PlayStation 4, PlayStation 5, Xbox One, Xbox Series X/S Outer Wilds is about a solar system trapped in a time loop. In terms of genre, it is an action-adventure open-world mystery game. Players take the role of a new recruit to a new space program and learn the mysteries of the solar system and whether the time loop can be stopped. 16 Steins;Gate Developer(s): 5pb. & Nitroplus Platform(s): Mobile, PC, PlayStation 3, PlayStation Portable, PlayStation Vita, Xbox 360 The visual novel Steins;Gate has won many awards and spawned both anime and manga adaptations. Time travel is at the center of the story, and understanding how it works is central to the narrative. The complex story has spawned many fan theories, and many of them have to do with time loops. While the game came out back in 2009, it has gotten a ton of related media over the past 11 years, from novels to board games and drama CDs. 17 12 Minutes Developer(s): Luis Antonio Platform(s): Mobile, Nintendo Switch, PC, PlayStation 4, PlayStation 5, Xbox One, Xbox Series X/S 12 Minutes is another time-loop game that was released in 2021. The game tasks players with watching the lives of the inhabitants of a small apartment to solve a mystery from a top-down perspective. It is up to the player to solve the mystery and to keep trying each loop to get the best result. Along with Returnal and Deathloop, 12 Minutes makes three time-loop games released in one year. Taking place in a small apartment, 12 Minutes certainly does explore the time loop mechanic in an engaging way, but frustrating puzzle design and confusing voice direction prevent this game from reaching the heights that most people expected it to, especially with a star-studded cast voicing their lines for this game.

Firework Frequently Asked Questions (FAQ)

  • When was Firework founded?

    Firework was founded in 2017.

  • Where is Firework's headquarters?

    Firework's headquarters is located at 234 7th Avenue, San Mateo.

  • What is Firework's latest funding round?

    Firework's latest funding round is Series B.

  • How much did Firework raise?

    Firework raised a total of $214.26M.

  • Who are the investors of Firework?

    Investors of Firework include SoftBank, American Express Ventures, GSR Ventures, IDG Capital, Lightspeed China Partners and 5 more.

  • Who are Firework's competitors?

    Competitors of Firework include Popshop Live, ShareChat, Immerss, LiSA, Whatnot, buywith, LiveBuy, Showday, ONLIVE.SITE, The NTWRK and 14 more.

  • What products does Firework offer?

    Firework's products include livestream solution and 4 more.

  • Who are Firework's customers?

    Customers of Firework include Albertsons Safeway and PGA Tour.

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Trusted by the world's smartest companies to:
  • Predict emerging trends
  • See competitors' playbooks
  • Stalk the smart money
  • Identify tomorrow's challengers
  • Spot growing industries
  • Kill analyst data work
Let's see how we can help you!
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