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Stage

Acquired | Acquired

About Feu Vert

Feu Vert offers auto services as well as equipment.

Headquarters Location

France

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Latest Feu Vert News

Car Maintenance Brand Feu Vert’s Mascot Turns Avenger (Almost)

May 26, 2023

Created by Buzzman , the meta 40-second hero cinema and TV campaign sees a superpowered cat battle a large robotic monster as it rampages through a city, but there’s a twist along the way that involves a misunderstanding on the part of the creative team. The visual effects sequence within the campaign was created by The Mill. “Today more than ever, people are concerned about purchasing power. In France, we call it pouvoir d’achat. This word sounds really close to ‘chat,’ which means cat in French. So, as a popular brand led by a cat mascot, we saw an opportunity for Feu Vert to take over the trend. We decided to fight for le pouvoir d’achat with our cat and its pouvoir du chat,” Tristan Daltroff, a creative director for Buzzman, explained to Adweek. The aim of the campaign is to promote the message that Feu Vert has “the power” to save customers money on vehicle services. “It’s a play on words, but we took it seriously and brought it to an outstanding level of craft and excellence. The result is a Marvel feature epic scene ending with an awkward agency-client moment of misunderstanding,” added Louis Audard, another creative director who led the campaign’s idea development. Released on May 25, the campaign is running across TV, digital and radio, while movie posters will appear in Feu Vert stores and across social media. A movie-style poster in store. Buzzman “We are currently experiencing a period of inflation, which puts purchasing power as the main concern for consumers. It is in this context that Feu Vert is launching a new, bold and legitimate campaign, highlighting its ability to offer advantageous deals for motorists,” Vincent Claisse, marketing and communication director for Feu Vert, told Adweek. “These new films, supported by a powerful media campaign, aim to increase our advertising visibility and reassure our customers by stating that Feu Vert remains the best alternative to the manufacturers’ network for car maintenance.” Claisse added that the mission of the brand was to “become a reference in the automotive after/sales sector.”

Feu Vert Frequently Asked Questions (FAQ)

  • What is Feu Vert's latest funding round?

    Feu Vert's latest funding round is Acquired.

  • Who are the investors of Feu Vert?

    Investors of Feu Vert include Norauto.

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