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Founded Year



Debt - II | Alive

Total Raised




Last Raised

$240M | 1 yr ago

Mosaic Score
The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.

+20 points in the past 30 days

About Fetch

Fetch is a mobile shopping platform that connects and rewards everyday shoppers for buying the brands they love. The Fetch app gives users an easier way to save on everyday purchases by scanning their receipts and racking up points that they can use on hundreds of valuable rewards. It was formerly known as Fetch Rewards. The company was founded in 2014 and is based in Madison, Wisconsin.

Headquarters Location

3902 Milwaukee St #7068

Madison, Wisconsin, 53707,

United States

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ESPs containing Fetch

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

Enterprise Tech / Marketing & Ad Tech

The cash-back rewards market is made up of platforms that offer consumers the opportunity to earn cash back on purchases made from various brands and retail partners. It provides an efficient way for brands to drive incremental sales of their products in a cost-effective way while only paying per sale. The market also helps retailers reduce the need for paper coupons, which expedites checkout line…

Fetch named as Highflier among 15 other companies, including Upside, Ibotta, and Lucky.

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Expert Collections containing Fetch

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Fetch is included in 5 Expert Collections, including Store tech (In-store retail tech).


Store tech (In-store retail tech)

1,544 items

Startups aiming to work with retailers to improve brick-and-mortar retail store operations.


Unicorns- Billion Dollar Startups

1,214 items


Grocery Retail Tech

828 items

Startups providing B2B solutions to grocery businesses to improve their store and omni-channel performance. Includes customer analytics platforms, in-store robots, predictive inventory management systems, online enablement for grocers and consumables retailers, and more.


Loyalty & Rewards Tech

540 items

Startups allowing global brands and local shops alike to offer tech-enabled loyalty and rewards programs to their customers. This collection includes categories across loyalty software, digital loyalty & rewards, AI-powered loyalty, blockchain-powered loyalty, and more.


Conference Exhibitors

5,302 items

Fetch Patents

Fetch has filed 2 patents.

The 3 most popular patent topics include:

  • Credit
  • Credit cards
  • Customer loyalty programs
patents chart

Application Date

Grant Date


Related Topics



Payment systems, Promotion and marketing communications, Banking technology, Bonds (finance), Retailing


Application Date


Grant Date


Related Topics

Payment systems, Promotion and marketing communications, Banking technology, Bonds (finance), Retailing



Latest Fetch News

Fetch appoints two accomplished executives to its leadership team

May 26, 2023

Robin Wheeler and Jeff Lau to draw upon 30+ years of collective experience at Silicon Valley giants to advance Fetch's offerings for the nation's top brands Fetch, America’s No. 1 rewards app and leading consumer-engagement platform, today announced the appointment of two accomplished executives to its leadership team who will head up sales initiatives and partner product-innovation efforts. Robin Wheeler joins Fetch as its new Chief Revenue Officer, while Jeff Lau assumes the role of Senior Vice President of Partnerships and Go-To-Market Operations. “Robin and Jeff are some of the best and brightest minds that the adtech world has to offer,” said Meredith Guerriero, Chief Operating Officer of Fetch, who joined the company in March, bringing advertising expertise from her time at Pinterest, Google, and Facebook (now Meta). “Their intimate knowledge of the space and firsthand experience building the industry’s most well-known advertising solutions will be indispensable as we continue on our journey to make Fetch a best-in-class consumer engagement platform.” In her role as CRO, Wheeler will spearhead Fetch’s sales organization, reporting to Guerriero. Wheeler brings deep experience from her 20+ year career leading revenue teams and driving results at major social and traditional media companies. Prior to joining Fetch, Wheeler held several leadership positions during her 11-year tenure at Twitter, where she oversaw the CPG, technology and telecom teams. Wheeler most recently served as Twitter’s Vice President of U.S. Client Solutions, where she onboarded and worked with some of the country’s biggest brands. Previously, at Twitter, she also headed up the social media platform’s global mobile-app monetization business. “Wes and the team have built a truly impressive business over the last decade — Fetch is a powerful platform with a massive value proposition, and there’s still a ton of upside and opportunities to grow even further,” Wheeler said. “The scale of Fetch’s omnichannel retail data provides a unique view of the consumer that’s immensely valuable for our partners in the ever-evolving advertising landscape.” Fetch is further bolstering its leadership team with the addition of Lau as SVP of Partnerships and Go-To-Market Operations. In his role, Lau will be responsible for leading key strategic partnerships and shaping Fetch’s product-innovation pipeline serving brand partners. Most recently, Lau spent a decade at Google in several leadership roles across its ads business, most recently leading a global team responsible for strategy, operations, revenue acceleration, and automation in the multi-billion dollar network ads business with over 2 million partners. “I’ve seen and heard firsthand how frustrated brands are with the current state of play in the advertising landscape. They’re hungry for new, agile platforms that are easy to work with and can help them steward relationships with consumers in real-time, with measurement they can trust,” said Lau. “With 11 million receipts scanned each day and that number growing fast, Fetch’s ability to support business and marketing objectives for brands in a post-privacy world is unmatched. I am tremendously excited to help Fetch scale its industry-leading consumer engagement platform.” Fetch’s signal into purchasing habits of U.S. consumers is stronger than ever, thanks to omnichannel data that spans online and in-store purchases. Using Fetch, leading CPG, restaurant and retail brands can tap into over $152 billion in annual gross merchandise value – equivalent to the nation’s third largest retailer – across U.S. retail sales to influence consumer spending and shopping habits at scale. Total: 0

Fetch Frequently Asked Questions (FAQ)

  • When was Fetch founded?

    Fetch was founded in 2014.

  • Where is Fetch's headquarters?

    Fetch's headquarters is located at 3902 Milwaukee St, Madison.

  • What is Fetch's latest funding round?

    Fetch's latest funding round is Debt - II.

  • How much did Fetch raise?

    Fetch raised a total of $581.51M.

  • Who are the investors of Fetch?

    Investors of Fetch include Greycroft, SoftBank , ICONIQ Growth, DST Global, TelevisaUnivision and 16 more.

  • Who are Fetch's competitors?

    Competitors of Fetch include Ubamarket, Drop, Upside, Kard, Secure Bridges and 11 more.

Compare Fetch to Competitors

Ibotta Logo

Ibotta is a free cash-back rewards and payments application. It gives users real cash for everyday purchases if its users shop and pay through the application. It provides different ways to earn cash on their purchases by partnering with brands and retailers. It was founded in 2012 and is based in Denver, Colorado.

Upside Logo

Upside operates as a retail technology company. It provides users with personalized cashback promotions on purchases at gas stations, groceries, and restaurants. The company was formerly known as GetUpside. It was founded in 2015 and is based in Washington, DC.

Drop Logo

Drop provides a mobile application to earn rewards and points. It allows users to link credit and debit to the application and earn points for spending. The company was founded in 2015 and is based in Toronto, Canada.


Karma develops online shopping tools that track changing prices on fashion items and automatically finds and applies coupons. It is based in Tel Aviv, Israel. It offers a bookmarklet tool to help consumers save and track products. It also offers browser extensions and iOS and Android apps.

Bright Bucks Logo
Bright Bucks

Bright Bucks develops a saving application that includes cashback opportunities.

StormX Logo

StormX is a financial application to earn cryptocurrency rewards. It offers an application and chrome extension to earn cryptocurrency by playing games, answering surveys, shopping at stores, and more. It was founded in 2013 and is based in Seattle, Washington.

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